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이정실 ( Lee Jeong Sil ),임채관 ( Im Chae Gwan ) 대한관광경영학회 2004 觀光硏究 Vol.18 No.2
This study intends to find the empirical relationship between antecedent factors of hotel marketing information system and performance outcomes. All of deluxe hotel in Busan are surveyed and analyzed to understand the impact the organizational characteristics and the individual characteristics on performance of the hotel marketing information system. The result of regression analysis reveals that the organizational characteristics are major determinant to influence on performance of hotel marketing information system. Also, the individual characteristics are major determinant to influence on performance of hotel marketing information system. The results of this study imply that hotel marketing information system should be considered with the organizational characteristics and the individual characteristics.