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이승곤(Lee Seung Gon),임근욱(Im Geun Ug),김순호(Kim Sun Ho) 한국호텔외식관광경영학회 2004 호텔경영학연구 Vol.13 No.1
This study reviews the concept of site marketing and the method of site marketing in our country as well as the conceptual study on the local festival. In addition, it analyzes the ultimate influence of regional festival, which is a representative method of site marketing in our country, over the activation of regional economy and the development of the region. The purpose of this research lies in the fact that, differently from the positive survey which used to be adopted by previous theses and was conducted taking the samples mainly from local government officials and the participants of the festival, the survey this time was conducted taking the samples of approximately 5% of local residents in Cheongdo, and the survey was conducted at the time when there is no festival and the residents are engaged in their own occupations. Moreover, the method of survey was to have a one-on-one questioning interview so that the sentiment of local residents in Cheongdo could be faithfully reflected in the survey.
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