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윤형호 ( Hyung Ho Youn ),인규리 ( Kyu Ri Ihn ) 서울시정개발연구원 2011 연구보고서 Vol.2011 No.23
The Seoul Museum of History(SMH) was established in 2002 to preserve the traditional culture and history of Seoul and provide visitors with the opportunity to experience the culture of seoul. Despite being an executive agency, SMH`s financial sufficiency is very as low as 2% due to simple exhibition programs, lack of commercial facilities, and moreover use of old museum management. In this study, a plan for improving financial support for SMH was derived on the basis of a theoretical review of museum company, case studies of domestic and foreign public museums, and opinion survey of SMH`s members, etc.. The three principles is needed to improve the financial independence of SMH; first, the organization is needed to be restructured for each department to be business-oriented, second personnel management system is rearranged such that an employee is compensated on performance basis, third, commercial facilities is needed to be expanded and museum environment to be amended in order to attract visitors. More concretely, the exhibition department has to be fortified by having more staff and budget so that it can be fully geared for generating revenue. Also marketing department should be established and admission fee be charged for education programs. In addition, to make income more, SMH can charge fee for the special exhibitions, revitalize corporate sponsorship, and develop new business line such as various membership programs and package deals.
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진현정 ( Hyun Joung Jin ),인규리 ( Kyu Ri Ihn ) 한국식품유통학회 2012 食品流通硏究 Vol.29 No.2
This study analyses consumer preference and purchasing behavior for rice-noodle and, using the conjoint analysis, examines the main attributes consumers consider when purchasing the commodity. In order to set up the attributes and levels in the conjoint analysis, what producers want to know regarding consumer purchasing behavior was investigated through a survey toward rice companies. It was revealed that the most important attribute producers are interested in is ``price``. To check whether or not the results of the conjoint analysis vary depending on the setting of price range, two different conjoint commodity profiles with dissimilar range of price levels were presented toward survey respondents. Empirical results show that through the two different conjoint investigations, price is the most important attribute consumers concern, followed by ``country of origin`` and ``brand``. The order of the importance among the three attributes was maintained regardless of changes in the price interval. The results also revealed that across the two different conjoint surveys, domestic rice as a raw material was preferred to imported rice, while the results were mixed for the brand. It indicates that if the price variation is not large among conjoint commodity profiles, small and medium enterprises may have competitiveness in the market, while if not, large corporation is preferred by consumers. The results of this study may provide useful information regarding consumer preference and purchasing behavior in the rice-noodle market, the main attributes consumer concern when they purchase the product, and promotion of rice-noodle consumption.
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