한국형 스포츠클럽 시범사업 마케팅믹스 4Cs의 IPA 분석

이혁기(Hyuck Gi Lee),구희곤(Hee Gon Ku),임수원(Soo Woen Lim) 한국사회체육학회 2009 한국사회체육학회지 Vol.0 No.37

The purpose of this study was to provide basic data through the study that is to analyze cognition about Korea Sport Club model project Marketing mix 4Cs. For this, This study analyzed by IPA(Importance-Performance Analysis). The results were as follows. The quadrant Ⅰ is "the keep up the good work" part. and the quadrant Ⅰ includes "health Promotion", "worthy leisure" and "communication with sport club operator and director". The quadrant Ⅱ is "the concentrate here" part. and the quadrant Ⅱ includes "sport facility scale and sufficient condition", "sport facility surroundings", "financial inducement for sport club", "accident insurance", "tax benefit", "communication with the other sport club", "contracture of sport club promotion and information system" and "network correlated between organization and corporation". The quadrant Ⅲ is "the low priority" part, and the quadrant Ⅲ includes "the regulations and the procedure about sport club join", "sport club program management", "sport club dues" and "regional society donation". The quadrant Ⅳ is "the possible overkill" part, and the quadrant Ⅳ includes "regional community" and "improvement in exercise ability".

델파이와 계층분석적 의사결정방법(AHP) 기법을 활용한 “0교시 체육” 활성화 방안

임수원(Soo Woen Lim),이근모(Keun Mo Lee),김인형(In Hyung Kim),이혁기(Hyuck Gi Lee) 한국스포츠사회학회 2015 한국스포츠사회학회지 Vol.28 No.4

이 연구는 ‘0교시 체육’의 활성화 방안을 위한 요인들을 도출하고, 각 요인들 간의 상대적 중요도와 우선순위를 알아봄으로써 ‘0교시 체육’ 활성화를 위한 구체적인 방안을 제공하는데 목적이 있다. 이를 위해 델파이 방법과 계층분석적 의사결정방법을 이용하였다. 전문가 집단은 유목적 표집법을 이용하여 총30명으로 구성하였으며, 3차에 걸친 전문가 설문조사를 통해 자료를 수집하였다. 이를 통해 ‘0교시 체육’ 활성화 방안 요인 도출 및 구성요소별 중요도와 우선순위를 분석하였으며, 결과는 다음과 같다. 첫째, ‘0교시 체육’ 활성화 방안에 대한 계층 분류 및 세부요인은 필요성, 프로그램, 지도자, 시설, 정책방안, 홍보, 제한사항의 7개 요인으로 중분류 되었다. 소분류 계층은 필요성 6개 요인, 프로그램 6개 요인, 지도자 5개 요인, 시설 4개 요인, 정책방안 4개 요인, 홍보 4개 요인, 제한사항 5개 요인, 총 34개요인으로 구체화 되었다. 둘째, ‘0교시 체육’ 활성화 방안 항목별 우선순위 중 중분류에서는 정책방안, 필요성, 프로그램, 홍보, 시설, 지도자, 제한사항 순으로 나타났다. 소분류에서는 전체 우선순위가 운영매뉴얼 개발 및 보급, 학생부 기재, 스트레스 해소를 통한 정신건강 증진, 요일별 순환적 프로그램으로나타났다. 이상의 연구결과를 통해 ‘0교시 체육’의 활성화 방안에 대해 심도 있게 이해할 수 있었다. The purpose of this study was to select the factors and analyze the relative importance and priorities among activating factors of 0 period physical education in order to provide specific means to activate 0 period physical education. Delphi Technique and Analytic Hierarchy Process are used for the study. 30 experts were composed through Purposeful sampling. All contents were collected through 3-times professional questionnaires with Delphi Technique and AHP. From that, we analyzed the factors and research the relative importance and priorities among activating factors of 0 period physical education. The results of study are as follow. First, layer classification and detail factors about activating 0 period physical education are classified into 7 middle group : necessity(6), program(6), leader(5), facility(4), policy(4), publicity(4) and limitation(5). Each middle group comprised of 4~6 sub-factors for supporting the middle groups. Second, priorities of middle group for activating 0 period physical education were in order of policy, necessity, program, publicity, facility, leader and limitation. And priorities of sub-factors were in order of developing and supply of running manual, writing student`s record, mental healthy through solution to stress, the day of week circuit program. Through above results, We could deep understand ways for activating 0 period physical education that can be small solutions for activating 0 period physical education.

IPA기법을 통한 스포츠공간으로서의 수변공원 활성화 전략:현재와 전망

임수원(Soo Woen Lim),구희곤(Hee Gon Ku),이혁기(Hyuck Gi Lee) 한국사회체육학회 2009 한국사회체육학회지 Vol.0 No.38

The purpose of this study was to analysis the activation strategy of waterfront park for sports place. For this, This study analyzed by IPA(Importance-Performance Analysis). The results were as follows. The quadrant Ⅰ is "the keep up the good work" part. and the quadrant Ⅰ includes `pleasant environment`, `easiness of access on foot` and `harmony with the surrounding facilities`. The quadrant Ⅱ is "the concentrate here" part. and the quadrant Ⅱ includes `bicycle access and ease of mounting`, `ease of access for children, seniors and disabled`, `convenience and easiness of sport facilities and exercise machine`, `facilities required nearby sporting facilities`, `a quiet atmosphere without the noise`, `cleanliness of facilities like toilet, water dispenser`, `installing safety facilities`, `lighting for night activities` and `security activities of safety person`. The quadrant Ⅲ is "the low priority" part, and the quadrant Ⅲ includes `establishment of facilities of sport and exercise machine`, `enough of facilities of sport and`, `location guide of facilities of sport and exercise machine`, `the quick fix broken facilities and exercise machine` and `cleanness establishment of facilities of sport and exercise machine`. The quadrant Ⅳ is "the possible overkill" part, and the quadrant Ⅳ includes `ease of access and car parking`.

2011대구세계육상선수권대회 관람의 지각된 가치, 지역애착, 지각된 유용성, 행동의도 간의 가설적 인과모형

임수원(Soo Woen Lim),김민주(Min Ju Kim),이혁기(Hyuck Gi Lee) 한국사회체육학회 2012 한국사회체육학회지 Vol.0 No.48

The purpose of this study in to examine The causal model among perceived value, local attachment, perceived usefulness and behavioral intentions about IAAF World Championships Daegu 2011. Data was collected from 566 Daegu citizen who visit at IAAF World Championships Daegu 2011. AMOS 18.0 program was used in this study for verifying research model. The results are as follow. Perceived value of IAAF World Championships Daegu 2011 had a significant effect on local attachment. Perceived value of IAAF World Championships Daegu 2011 had a significant effect on perceived usefulness. Perceived value of IAAF World Championships Daegu 2011 had a significant effect on behavioral intentions. Local attachment of visiting at IAAF World Championships Daegu 2011 had a significant effect on behavioral intentions. Perceived usefulness of visiting at IAAF World Championships Daegu 2011 had a significant effect on behavioral intentions.

IPA 기법을 통한 영·호남 생활체육 교류 개선 방안

임수원(Soo Woen Lim),이혁기(Hyuck Gi Lee),권기남(Ki Nam Kwon),윤이중(Yee Joong Yoon) 한국사회체육학회 2013 한국사회체육학회지 Vol.0 No.51

The purpose of this study was to analysis the activation strategy of the interchange of leisure between Youngnam and Honam community. For this, This study analyzed by IPA (Importance-Performance Analysis). The results were as follows. The quadrant Ⅰ is “the keep up the good work” part. and the qua drant Ⅰ includes ‘defuse of regionalism’, ‘escape everyday lives’, ‘friendship’, ‘interchange schedule’, ‘donation of community’, ‘interchange of sport club’, ‘communication of sport club members’, and ‘communication together hands-on worker’. The quadrant Ⅱ is “the concentrate here” part. and the quadrant Ⅱ includes ‘accessibility of sports facilities’, ‘sufficient sports facilities’, ‘application’, ‘construction of publicity and information system’, and ‘community communication’. The quadrant Ⅲ is “the low priority” part, and the quadrant Ⅲ includes ‘athletic performance’, ‘scale of sports facilities’, ‘accident insurance’, ‘participation fee’, and ‘tax benefits’. The quadrant Ⅳ is “the possible overkill” part, and the quadrant Ⅳ includes ‘promotion of health’, ‘participation regulations and procedures’.

또래관계 향상을 위한 커뮤니케이션 체조 개발 및 적용

한윤수(Yoon Soo Han),임수원(Soo Woen Lim),이혁기(Hyuck Gi Lee),이필영(Pil Young Lee),최정현(Jung Hyun Choi) 한국체육교육학회 2013 한국체육교육학회지 Vol.17 No.4

이 연구는 딱딱한 형식의 체조에서 탈피하여 참여자의 흥미와 참여도를 높이고 타인과의 상호작용이나 정서적 교류를 경험 할 수 있는 커뮤니케이션 체조를 개발하고 적용하여 그 효과를 검증하는데 목적이 있다. 이를 위해 먼저 커뮤니케이션 체조를 개발 한 후, 시연회를 통해 커뮤니케이션 체조 시범학교를 선정하였으며, 시범학교 방과 후 활동으로 구성된 커뮤니케이 션체조반 학생을 대상으로 308명의 유효 표본을 확보하였다. 자료 분석은 SPSS 18.0 프로그램을 이용하여 대응 t-test와 빈도분석을 실시하였다. 그 내용은 다음과 같다. 첫째, 커뮤니케이션 체조 참여에 따른 또래관계 하위요인 중 자기개방, 사교 성, 친근감 요인에서 사전보다 사후검사에서 유의하게 높게 나타났다. 둘째, 커뮤니케이션 체조 참여에 따른 의사소통 하위 요인 중 소통, 공감, 배려 요인에서 사전보다 사후검사에서 유의하게 높게 나타났다. 셋째, 커뮤니케이션 체조 참여에 따른협력성에서 사전보다 사후검사에서 유의하게 높게 나타났다. 넷째, 커뮤니케이션 체조에 대한 만족도는 모든 문항에서 높게 나타났다. The purpose of this study was to develop and examine of communication gymnastics that experience social interaction and emotional exchange. For this, this study developed communication gymnastics. and then singled out model school through exhibition conference. and this stude sampled communication gymnastics class 308 students of sports activities after school. In order test, SPSS 18.0 program was used in this study for paired t-test and frequency analysis. Significance level was .05. As a result, First the communication gymnastics has a the significant effect on friendship. Second, the communication gymnastics has a the significant effect on communication. Third, the communication gymnastics has a the significant effect on cooperation. Fourth, the communication gymnastics was higher satisfaction.

기혼여성 생활무용 참가자의 신체매력 지각이 정서적 성 만족 및 행동의도에 미치는 영향

권세영(Se Young Kwon),이혁기(Hyuck Gi Lee),임수원(Soo Woen Lim) 한국사회체육학회 2013 한국사회체육학회지 Vol.0 No.53

The primary aim of this study is to examine if the awareness of one`s body attractiveness affects her sexual satisfaction and behavioral intention. The objects of the study were taken from 5 of local fitness center and culture center within “A” district; a group of participants consist of 262 married wives who were participating in dance-for-all activities. Exploratory factor analysis and credibility test were followed by simple regression analysis. The significance level was set at .05. The results of the tests were as follows. First, one`s body attractiveness shows beneficial effect on her sexual satisfaction, and it turns out that there is a static causality in the process. Second, awareness of body attractiveness also brings about fruitful influence on one`s behavioral intention. There is a static causality in the process. Last but not least, one`s sexual satisfaction evidently has an invaluable impact on her behavioral intension. There is a static causality in the process as well. From the results mentioned above, some proposals can be drawn. It is necessary to bring Partner`s perception of participant`s body attractiveness and sexual appeal and sexual satisfaction to light. Furthermore, there need to be more profound and insightful understanding about bodily discourse such as body image satisfaction and eroticism.

자전거 동호회의 재미요인과 참여만족 및 지속성간의 관계

이원희(Won Hee Lee),이혁기(Hyuck Gi Lee),임수원(Soo Woen Lim) 한국사회체육학회 2010 한국사회체육학회지 Vol.0 No.41

The purpose of this study is to examine the relation among fun factor, satisfaction according to participation, intention to continue of bicycle club. Data was collected from 334 participants from bicycle clubs. Sampling of this study practiced on simple random sampling method. SPSS 14.0 program was used in this study for frequency analysis and AMOS 4.0 program was used in this study for verifying research model. The results are as follow. First, the actual conditions of the bicycle club, they spend 1-3 hours for riding, and they collect information using internet web site and their club. And they choose their riding course where the parks near their houses and suburban roads on the weekends. Second, fun factor had significantly effect on satisfaction according to participation, and fun factor had significantly effect on intention to continue, fun factor had indirectly effect on intention to continue through satisfaction according to participation.

풋볼프리스타일의 사회문화적 특성과 기능

임창수(Chang Su Lim),이혁기(Hyuck Gi Lee),임수원(Soo Woen Lim) 한국사회체육학회 2009 한국사회체육학회지 Vol.0 No.35

스포츠토토의 중독성향과 합리화 기제

서병진(Byung Jin Seo),이혁기(Soo Woen Lim),임수원(Hyuck Gi Lee) 한국사회체육학회 2013 한국사회체육학회지 Vol.0 No.54

The purpose of this study was to elucidate the addiction of gambling, one of the deviations that are considered a social problem which are related to sports gambling. Furthermore, this study aimed to examine the propensity of addiction that is inherent in Sports Toto, and al so conduct an in-depth study the rationalization of addiction to Sports Toto in relevance to the views of the neutralization theory by Sykes and Matza(1957). For this, this study used case study a methods of qualitative research. Participants were selected by using purposive sampling. Data was collected through in-depth interviews and collecting relevant data. The collected data was put in a test analysis. The study results is as follows. First, the propensity of addiction that was noticed by Sports Toto constituents were seen through, betting whenever money was available, belief in making a fortune at stroke, a tenacity for probabilities, difficulties during everyday life that come from resistance, and participating in a dangerous sport. Constituents had trust in the belief that it was able to earn a large sum of money through Sports Toto and so were betting their money in a world of hope, and showed a tendency to invest their money in Sports Toto whenever they had the appropriate amount.