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이종윤(Jongyoon Lee) 한국디자인학회 2010 한국디자인학회 학술발표대회 논문집 Vol.2010 No.10
This exploratory Q study about avatar characters in cyberspace yielded three behavioral role types: realistic substitute self - realistic substitute self, ideal substitute self - realistic substitute self and unrealistic substitute self - ideal substitute self. The concept of "self' as portrayed in active construction of identity. Though these roles, net users strive to fill up fantastic cyber world with tangible hopes and plausible dreams. The study results indicate avatars function as a catalyst between the real space and the cyber space.
일본 프로야구팀의 비주얼 아이덴티티의 이미지 색채 적용에 관한 연구 - 엠블럼, 컬러, 마스코트를 중심으로
이영훈(Lee, YoungHoon),김동민(Kim, Dongmin),조윤주(Cho, Yoon Ju),이종윤(Lee, JongYoon) 한국색채학회 2021 한국색채학회 논문집 Vol.35 No.1
Professional baseball teams express their identities to the audience through the colors of their emblems and mascots. The emblem is a visual language that symbolizes a baseball team, making it easy to recognize by the audience as an abstract or conceptual image. The mascot is an identity element that audiences may prefer and are easily accessible. This study targets the top 5 teams in 2018 (10 teams) for each league among the teams in the two major leagues of Japanese professional baseball (Central League, Pacific League). This study intends to construct a visual identity by drawing differences in identity. Each baseball team"s emblem and mascot color analysis extracted the main color and auxiliary color RGB color aimed I.R.I image scale substituted and then gave and analyzed the image. As a result of the detailed analysis, looking at the emblem color image, most teams are distributed in dynamic and hard emotional adjectives that represent colorful, dynamic, and modern. The mascot color matching image is distributed in the dynamic and soft emotional adjectives that most teams represent dynamic, colorful, cheerful, and cute. In the I.R.I Adjective Image Scale, the emblem is represented by adjectives such as individual, rhythmic, attractive, cool, innovative, strong, modern, progressive, and rough. On the other hand, mascots are expressed as individual, outstanding, colorful, cute, active, innovative, outstanding, progressive, urban, innovative, strong, modern, progressive, and rough. This study examines the correlation of the user"s preference through an objective and empirical color code analysis method of the meaning of the emblems and mascots of the Japanese professional baseball team and is meaningful in both industrial and academic aspects.