http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
FMD에 따른 한우브랜드별 영향과 포지셔닝 -강원도를 중심으로-
최명래 ( Myeong Rae Choi ),송영한 ( Yong Han Song ),노성훈 ( Sung Hoon Roh ),김희걸 ( Xi Jie Jin ),이정숙 ( Jeoung Suk Lee ),최준식 ( Jun Sik Choi ),최종산 ( Jong San Choi ),이종인 ( Jong In Lee ) 한국식품유통학회 2014 食品流通硏究 Vol.31 No.4
This treatise``s purpose is presenting to how activate livestock brand through an analysis regarding influence of FMD(Foot and Mouth Disease). To analysis, consumersurvey have been done for Gangwon-6 brand beef(Hoengseong livestock cattle, Hi-lok, Hanwooryeong, Daegwanryung beef, Neulpureum-Hongcheon Hanwoo, Chiaksan Cattle). After consumer survey, consumer``s consumption patterns on brand beef associated with FMD have been analysised using SPSS. In case of brand awareness, Hoengseong livestock cattle, Daegwanryung beef are higher than others. in case of brand image(avertising, marbling, safety, logos, and price), Hoengseong livestock cattle, Daegwanryung beef also more positive than others. Lastly in case of positioning of the position, compared with before FMD, Hoengseong livestock cattle, Daegwanryung beef is almost unchanged after FMD. Based on result of analysis, to activate brand beef need three things. First, General cattle is changing into Brand cattle. Second, strict management and improvement of livestock breeding environments is needed. Finally, method that improve brand awareness and brand image is needed.