유선 네트워크 성능시험 방법 분석

이재정(Jae-Jeong Lee),류한양(Han-yang Ryu),남기동(Ki-dong Nam),이우섭(Woo-Seop Rhee2) 한국디지털콘텐츠학회 2018 한국디지털콘텐츠학회논문지 Vol.19 No.4

A Study on Effects of Outdoor Advertising Exposure on Interest in Plastic Surgery

Rhee, Jae Jeong(이재정) 한국디자인지식학회 2014 디자인지식저널 Vol.32 No.-

성형 옥외 광고 시장의 지속적인 급성장은 지난 2 년 동안 현저한 성장과 수익의 최신 소스로 광고계를 강타하고 있다. 따라서 본 연구에서는 성형 옥외광고의 더 나은 마케팅과 광고 전략을 제시 하고 저, 옥외 성형광고의 노출이 소비자들에게 어떻게 영향을 끼치는지 조사하고 저 한다. 본 연구는 성형 옥외 광고에 관한 3가지 가설을 확립하기 위해 설문조사를 실시하였다. 본 연구에 사용된 설문지 설정을 위한 옥외광고와 성형 옥외광고 속성에 대한 선정은 예비조사와 기존의 광고를 바탕으로 이루어졌으며, 실험대상은 20대 여성 연령층으로 표본은, 선문대학교 재학생 100명으로 이루어졌다. 설문자료 수집 후, 데이터는 통계적으로 SPSS프로그램을 사용하여 수집되었다. 연구에 사용된 세 가지 가설은 다음과 같다. ?옥외 광고를 자주 접할수록 그렇지 않은 사람보다 성형수술에 관심이 많다, ?성형 수술에 관심이 많은 사람은 그렇지 않은 사람에 비해 성형외과 방문 경험이 있을 것이다, ?성형외과를 방문한 경험이 있는 사람은 그렇지 않은 사람보다 성형수술을 할 생각을 가지고 있다. 그 결과는 아래와 같이 나타났다. ??성형옥외광고 노출량이 많으면 성형수술에 대해 관심이 높았다, ?성형수술에 관심이 높으면 그렇지 않은 사람에 비해 성형외과 방문경험이 더 높았다, ?성형외과 방문경험이 있는 사람은 그렇지 않은 사람에 비해 앞으로 성형수술을 할 생각이 더 많다. 본 연구는 성형옥외 광고노출에 대한 소비자의 현황을 파악하고 옥외광고 매체와 성형수술에 대한 바람직한 광고 전략을 제시하는데 의의가 있으며, 소비자 관점을 고려할 수 있는 성형옥외광고 전략에 대한 접근방안을 제공하리라 기대한다. The continued rapid growth of the plastic surgery outdoor advertising market has hit the spotlight as the newest source of revenue with a remarkable7 fold growth in the past two years. Therefore, the aim of this study is to suggest a better direction for the marketing and advertising strategy for plastic surgery outdoor advertising by ascertaining how plastic surgery outdoor advertising impact the consumer’s interest in cosmetic surgery. This research conducted a survey to establish four hypotheses of plastic surgery outdoor advertising. The survey was conducted on 100 female students in their 20s in Sun Moon University on July 23 - August 15, 2014. After collecting the questionnaires, the data was statistically analyzed using SPSS. The four hypotheses are as follows: ?People exposed to outdoor advertising frequently are more interested in plastic surgery than people who do not have frequent contact with outdoor advertising, ?People with increased interest in plastic surgery visit the plastic surgeon more than people who are not interested in it, ?People who visit the plastic surgeon more are more likely to plan to get plastic surgery than people who had not visited. The results show ?extensive exposure to plastic surgery outdoor advertising means high interest in plastic surgery. ?People with high interest in plastic surgery have a greater number of visits to plastic surgeons than people with less interest. ?People who visit the plastic surgeon have more will to do plastic surgery than people who have not visited. It is desirable to bring a positive influence for the effective design of plastic surgery outdoor advertising.

Analysis of Process of Change by Era of Comparative Advertisement in Korea

Rhee, Jae Jeong(이재정),Nah, Ken(나건) 한국디자인지식학회 2013 디자인지식저널 Vol.28 No.-

The creative concept of ads is changing constantly as society develops. In Korea, only comparison ads are possible to publish on media, not comparative ads. However, this still does not clarify the specific regulations which the state has buried in confusion. The purpose of this study is to provide a methodology of the preferred comparative ads from the consumer point of view. With the presentation is a strategy for understanding the current state of regulation of comparison advertising to meet the desired comparative advertising through the case of comparative advertising that appears in South Korea. The study method is the analysis of the main structure and content of comparison advertising review guidelines by era through the domestic case study of the first comparison advertisements before 1990, and running the regulation guide line for comparison advertisement since 2001. Currently, comparative advertising of domestic regulations have been relaxed as society develops. Companies must show the creative concept of comparison and comparative advertisements to provide accurate information about their products to the consumer before discussing the issue of the regulations.

A Study on Effect of Consumer' Purchasing by User' Comment in Online Shopping Mall

Rhee, Jae Jeong(이재정) 한국디자인지식학회 2013 디자인지식저널 Vol.25 No.-

This current study is to determine the attitude of consumers who comment on Internet shopping, and the subsequent purchasing behavior of consumers in the survey to facilitate access to an online store for point of purchase. Then, the study aims to provide a plan with consumer purchasing strategies taking into consideration the consumer perspective. Research methods will investigate how user comments affect purchasing products in online stores, and how this affects consumer purchasing behavior relative to wise purc quihasing decisions. We also examine how to respondckly in a digital environment and to rapidly changing consumer demands from the perspective of consumers in the growing online shopping market. The study collected data and analyzed consumer behavior by sending a questionnaire by 100 people in 20-30 age group having online shopping experience in Seoul. The collected data was analyzed using the SPSS window program. In addition, a group interview was conducted to supplement the multiple choice survey. The data collected in this study was analyzed based upon purchase intent plus relying on online product related comments. The selection of online shopping and purchasing products attribute for setting up questionnaire used in this study were based on purchasing experience by sample surveys and subjects. The results confirm that utilization of the user comments at purchase have a significant impact on purchasing products almost regardless of the reliability of the product. Establishing a, system of user comments is required to stimulate the appeal of products for consumers who have confidence in the reliability of users" comments. The result of the research will make consumer" access easier to their purchasing point. It is expected to provide the consumer perspective in the approach to the online shopping market.

Analysis of the Visual Expression of Eroticism in Magazine Advertising

Rhee, Jae Jeong(이재정) 한국디자인지식학회 2014 디자인지식저널 Vol.29 No.-

Erotic advertising representation of today, has been pointed out as a social malady. The aim of this study is to discover problems and find improvements after identifying the difference between visual expression of eroticism at home and abroad through the study of eroticism represented in local and international magazines recently published. The subjects of the study are the types of visual expression of eroticism mainly seen in advertising cosmetics, fashion, and liquor products in magazine. The study method is to analyze the case and content of overseas erotic advertising. In the case analysis, the type and content of the visual expression has been described in detail. In the analysis of the contents, it was analyzed by products displaying erotic content. The research questions are as follows: ? What are the feature representation and content representation that appears in magazine ads in Korea? ? Based on the content analysis, improvements of advertising representation of the product under study, what are the improvements and features of visual expression of eroticism in the presentation of products in magazine ads in Korea? The result shows ? Leverage ratio of female models in liquor advertising was relatively higher than in the case of cosmetic advertising. In addition, the model for soju in domestic liquor advertising was the sexiest celebrity with highest recognition in the country. This is because the primary consumers are men. ? Representation of erotica in cosmetic advertising was done to emphasize the parts of the body that are associated with characteristics of the product. ? The visual use of erotic ads are preferred for the product in the form of partially nude female models in order to show the product rather than male models in most cases. The limitations of visual display of the eroticism is still going on in traditional cultures. As shown in foreign advertising, it is desirable to use illustrations to access the original ideas for visual expression of eroticism or creative ideas in the ads in order to overcome this.

광고에서 국내 유명모델이 제품인지에 미치는 영향

김승인(Seung In Kim),이재정(Jae Jeong Rhee) 한국디자인문화학회 2011 한국디자인문화학회지 Vol.17 No.2

급변하는 세계적 산업 환경 속에서 광고 환경도 급속도로 확대, 변화되고 있으므로 산업 제품에 대한 광고모델에 대한 신뢰도와 이미지도 상품 정보전달 메시지의 종류, 소비자특성, 소비자가 존재하고 있는 시장요인에 의해 변화되어야 한다. 따라서, 본 연구에서는 변화하는 소비자요구와 산업 환경에서 빠르게 부응할 수 있는 광고모델 전략수립과 개선 방안을 제시하고자 국내 주류, 참이슬 제품의 모델인 이 민정을 대상으로 제품의 이미지, 정보전달에서 모델의 역할 모델 전략의 문제점 분석 제품에 대한 소비자 인식과 반응을 조사하고자 한다. 이는 학생들의 수업과제를 통해 참이슬을 실험제품으로 선택하고 설문지를 이용한 자료를 수집, 연구, 분석하였다. 본 연구에서 수집된 자료는 제품에 대한 신뢰도, 모델의 이미지, 구매의향을 기본으로 분석하였고, 본 연구에 사용된 설문지설정을 위한 제품과 제품속성에 대한 선정은 예비조사와 기존의 인쇄광고 및 영상광고를 바탕으로 이루어졌으며 실험대상은 20대 연령층으로 표본은 청주시 거주 남녀 대학생 100명으로 이루어졌다. 본 연구는 소비자의 현황을 파악하고 소비자 만족을 분석하여 제품인지도와 구매를 충족시키기 위한 전략을 제시하는데 의의가 있으며 광고는 광고주 관점만이 아닌 소비자 관점을 고려할 수 있는 광고 전략에 대한 접근방안을 제공하리라 기대한다. The rapidly expanding advertising environment is getting changed in a rapidly changing global industry environment. Thus, reliability and image for advertising models has to be changed in market presence with kind of product information, forwarded messages, and consumer characteristics. The research study was conducted to determine consumer reaction regarding facial problems and an analysis of the model strategy. It also focused on product characteristics of "Chamisul(참이슬)" and its` good reputed model, Min-Jeong, Yi. product images, information delivery strategies in the model`s role analysis problems of model strategy consumer perceptions and reactions for production were investigated. It challenges the students to experiment with product selection Chamisul and data collection using questionnaires, research, and analyzed. The sample group was taken from 100 collegians who are the main consumption class living in Chongju city. The result of the research will have a major effect in determining the course of the advertising campaign needed to maintain a positive image. It will also decide on the use of a famous model as a positive image for increasing product sales. This study is to identify the product awareness and satisfaction of consumer for presenting purchasing strategies. And, it is expected to provide the consumer perspective on the approach to advertising.