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허용덕 ( Young Duk Huh ),이병열 ( Byoung Yeol Lee ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2014 호텔리조트연구 Vol.13 No.2
The purpose of this study is to examine the effects of implementing Service Quality perception on customer confidence, customer loyalty and behavior intention of Coffee industry. This study performed a frequency analysis, an exploratory factor analysis, a reliability analysis and a correlation analysis with a SPSSWIN 18.0 program as well as conducted a confirmatory factor analysis and confirmed overall suitability of a suggested model with a AMOS 7.0 program. There are 228 valid samples. The following conclusions were derived in choice attributes of Coffee Shop. The factors of service quality that affect behavior intention, customer confidence and customer loyalty in coffee shop affect each other.