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이무원(Mu-Won Lee),함영진(Young-Jin Ham) 한국무역연구원 2010 무역연구 Vol.6 No.1
Despite of institutional matters, insurance industries aims for customers that can generate higher revenue who are largely wealthier customers and well trusted customers. The rate of occupancy of these higher level customers will generate the revenue the insurance company desire and it will further benefit its future growth. However, there are visible problems inside of strategic management in comparison with other financial companies. With all said, this dissertation will explain the fact that financial benefits that can be generated by growing future or existing private banking customers into competent customers. This dissertation will primarily aim for the following targets. It requires the step-by-step perspective on how to decoy the existing and future private banking customers, further more, and grow into competent customers. The details should include specifics about the product, customers, and customer relations.
이무원(Mu-Won Lee),함영진(Young-Jin Ham) 한국무역연구원 2009 무역연구 Vol.5 No.2
Web 2.0 has new distinct characteristics such as participation, sharing and openness, as well as a characteristic of existing Web information delivery function. Many changes are occurring as Web 2.0 spreads to and utilized in every part of society. web 2.0 has been making these following changes in the socioeconomic aspects: 1) acceleration of system shift to a small quantity of multi-species production system 2) growing influence of on-line channel/information to consumers 3) various minorities' power increase in the socioeconomic sector. web 2.0 has been making these following changes in the enterprise management: 1) the pursuit of open innovation from outside 2) active employment of viral marketing through Internet 3) the pursuit of present business transformation 4) strengthening of customer communication through open dialogue. Firms must squarely look at socioeconomic changes owing to web 2.0, and utilize them as business opportunities.
금융업계의 베트남 사업확대 전략연구 : 우리금융지주회사를 중심으로
이기배(Ki-Bae Lee),이무원(Mu-Won Lee),함영진(Young-Jin Ham) 한국무역연구원 2011 무역연구 Vol.7 No.3
Vietnam’s economic growth and household income have increased rapidly with accession of WTO and foreign investment. In addition, the proportion of new-rich class is to increase significantly since the middle class is emerging rapidly. It is also expected this Vietnam’s middle class group and new-rich class is to bring new change in the cash management service market. However, majority of Vietnam people are manage their assets in their house and keep it cash or gold because they have very bad reliability on bank’s credit. Depending on these circumstances, Woori Finance Holdings company need to conduct asset management services in addition to their existing Vietnam-based financial support business strategy. It is also necessary for company to get their Profitability and persistence through development in wealth management products for the emerging affluent and HNWI, enhance the accessibility of services via the Internet, and enhance the reputation of bank to the Vietnamese. The paper shows by providing asset management services, Woori Finance Holdings company can achieve a stable corporate profitability and persistency through gathering secure market share and customer share. It is also to be expected that with this diversified strategy, Woori Finance Holdings could be make business expansion to other countries.