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- 저자 : 이길호 ( Kel Ho Lee ) (검색결과 3 건)
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이길호(Lee, Kel-Ho) 국제관광산업학회 2013 국제관광산업연구 Vol.6 No.1
A farming area which had served as a place to produce agro-fishery products gets diversified in its functions as leisure and recreation space, as well as a pleasant living place. Recently, the rural area has drawn much attention as one of major tourist attractions, because so-called 'service farming' that makes the most use of natural resources closely related with tourist activities gets revitalized. With this trend, agritourism expands into a wide variety of related new forms along with the active support of national government offices, local governments, and residents. The purpose of this study is to make research into successful strategies of developing green tourism, with a focus on current status and cases of introducing sustainable green tourism of local governments. The study also aims to make preliminary research for evaluation work in detail, including weak points of tourism in the area. It also includes setting up image strategies for vitalizing green tourism, implementing intensive publicity, developing slow tourism, and setting up directions for low carbon green growth as part of expanding programs into cultural experience, ranch experience, and farming experience. For attaining the goal, how to progress sustainable green tourism has been closely reviewed based on measuring tools coming from literature reviews. Through this process, it is expected that Korea will grow into a tourism country with pro-environmental low carbon green growth, along with continuous development and research into rich and fascinating tourism attractions of local governments. With literary reviews and preliminary research, 290 questionnaires from respondents have been surveyed through empirical analysis. The result shows that both farming and fishing village tourism have influences upon policies of green tourism, which consequently have significant influences upon developing green tourism. It suggests that Dangjin-gun should focus on developing sustainable green tourism products that conform to low carbon green growth, along with training staff members to be kind and hygienic, and progressing excellent programs that offer many things to see, enjoy and experience, together with progressive marketing. To realize those goals, residents' positive participation and cooperation are inevitable, and the local government should put forward attracting investment of those who are concerned, as well as budget investment from local governments and subsidy from central government. In addition, various resources that belong to the residents' lives, including history, culture, folklore as well as ecological and farming resources, can be utilized for tourism progress, highlighting their attributes to the utmost and preserving tourism resources. Members of each village and organization should set up their business plan by themselves for green tourism progress. To attract more tourists, the business plans would contain various experience programs, resident training, and professional consulting, as well as hardware maintenance that includes infrastructure for tourism and local environment. Furthermore, administrative organization that is divided into a tourism development office and a culture and sports department should be integrated to maximize the planned effect. In this context, it is suggested that a special zone for green tourism be designated, a tourism publicity team be added to a current tourism organization, and a business team be newly established to maintain new tourist attractions. Through this study, Dajin-gun is expected to develop new policies for sustainable green tourism, build and progress it steadily.
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지역 민속축제 활성화 방안 연구 -당진 기지시줄다리기를 중심으로-
정형기 ( Hyung Gi Jung ),이길호 ( Kel Ho Lee ) 관광경영학회 2013 관광경영연구 Vol.56 No.-
In modern society, efforts to recognize, preserve, and pass down cultural heritage are often coupled with efforts to optimize its use for tourism. Dangjin Si, Chungcheongnam-Do holds Gijisi Tug-of-War festival annually to celebrate a unique form of tug-of-war. Tug-of-war, a sport that directly puts two teams on opposite ends of a rope in a battle of strength, emerged under agricultural influence in rice-farming regions, and Gijisi Tug-of-War has been around for 500 years in the Dangjin region. Dangjin si is developing Gijisi Tug-of-War into an international festival. This study investigates supplementary measures for Dangjin si to improve and develop this cultural heritage into a successful international festival. The conclusion of the study as following: The first thing is development of characteristic contents and events. Tug-of-war between South Korea and North Korea should be held near by DMZ in Korean. peninsular. The purpose of Tug-of-war for reunification is nation`s wish for unifying one country. The second thing is publicity strategy for folk festival have to be diversified to the nation as well as to the world. The third thing is tourism products related with the Tug-of-war should be created and developed. Regional resources of tourism must be reflected on paving the road for the successful global festival.
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이재곤,조정화,이길호 경기대학교 부설 관광종합연구소 2014 여가관광연구 Vol.21 No.-
Regions and cities are investing their interest and budgets to tourism industry which is believed to activate their economy, strengthen their brand assets, provoke residents' pride and etc. Recently, meeting and convention industry is regarded as a strategica1 sector among tourism related industries. This industry is composed of three pillars a demand pillar(host-associations, corporations), a sup아y pillar(seπice & products providers-venue,other suppliers), a marketing pillar(DMO-Cvbs), and the ba1anced development of these three pillars is necessary for the competitiveness of the meeting convention indus따T. This paper intends to suggest strategies to the regions and cities' administrators through the correlation ana1ysis between the competitiveness of the meeting convention and the CVBs and the size of the convention centers. 세계의 도시와 지역에서는 지역경제 활성화,도시 및 지역브랜드 자산 강화,지역에 거주하는 주민의 자긍심 고취를 위해 관광산업이 효과적이라고 보고,관광산업에 관심과 예산을 투자하고 있다. 최근 미팅컨벤션 산업은 그러한 관광 연관산업 가운데서 가장 전략적인 사업으로 널리 인식되어 그 가치가 인정되고 있다. 미팅컨벤션산업은 3개의 중요 축으로 구성되어 있는데, 주최측인 협회,기업을 대표하는 수요축,미팅컨벤션 서비스와 상품을 공급하는 공급축,관광목적지 및 컨벤션 개최지 전담기구,컨벤션뷰로 등으로 대표되는 마케팅축이 그것이다. 이 3 개의 축을 균형적으로 발전시키는것이 마케팅컨벤션 산업의 경쟁력 강화를 위해 요구되어진다. 본 연구에서는 미팅컨벤션 산업의 경쟁력과 컨벤션뷰로와의 상관관계를 분석을 통하여 도시와 지역의 미팅컨벤션산업 육성을 위한 전략을 제시하고자 하였다.
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