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이충기(Choong Ki Lee),윤유식(Yoo Sick Yoon),이병원(Byung Won Lee) 한국관광연구학회 2008 관광연구저널 Vol.22 No.2
This paper aims to estimate the economic impact of the 2007 Punggi Ginseng festival, using a regional input-output (I-O) model. To this end, a regional I-O model of Gyeongbuk province was developed from a national I-O transactions tables based on a location quotient (LQ) method. Once the regional I-O was completed, regional tourism multipllers of Gyeongbuk, province were derived in terms of output, income, employment, and value-added. Furthermore, an onsite survey was conducted to festival visitors in oder to estimate per capita expenditures. The results of regional I-O model indicate that the hosting of the Punggi Ginseng festival generated 133,810 million Won of output impact, 18,862 million Won of income impact, 60,355, million Won of value-added Impact, and 1,769 full-time jobs throughout direct and indirect effects.