http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
오늘 본 자료
-
After rain : 김중만 사진집 . 2
-
Investigation of Volatile Organic Compound Press Emissions During Particleboard Production. Part 1. UF-Bonded Southern Pine
-
Biodegradable IPN Hydrogels Based on Pre-vulcanized Natural Rubber and Cassava Starch as Coating Membrane for Environment-Friendly Slow-Release Urea Fertilizer
-
Effect of Early Environment upon Later Social Preference in Two Species of Mice
-
China’s Carbon Neutral Strategy and Policy Insights
-
디지털시대 교수학습법으로서 연결주의 수업 사례 연구
- 검색키워드
- 저자 : 유다종(Yoo, Da-Jong) (검색결과 3 건)
- 무료
- 기관 내 무료
- 유료
-
크루즈관광의 위험지각이 관광이미지와 관광의사결정에 미치는 영향
유다종 ( Dajong Yoo ),김창수 ( Changsoo Kim ) 관광경영학회 2021 관광경영연구 Vol.101 No.-
The purpose of this study is to identify the relationship between the risk perception, tourism image, and tourism decision making in cruise tourism, and further to propose theoretical and practical implications that will help resume cruise tourism by easing risk perception of the potential cruise tourists and improving the image of cruise tourism. An empirical analysis was performed using SPSS v.21.0 with 219 valid samples out of 225 samples collected in the survey. Frequency analysis, factor analysis, reliability analysis, and multiple regression analysis of the collected data were conducted. The study demonstrated that among the factors of risk perception, perception of physical risks and social risks had a negative impact on tourism images and tourism decision making, while the perception of financial risks and time loss risks was found to have no impact. Moreover, both emotional and cognitive images were found to have a positive influence on tourism decision making. The practical implications based on the above analysis results are suggesting that various publicity campaigns, promotional activities, cruise showcases, and training on cruise safety protocols for cruise-related personnel are needed to mitigate the risk perception level of COVID-19 felt by potential cruise tourists. This study was conducted only for those who had cruise tour experience and was conducted when the safety concerns of cruise tours were at the highest level due to the COVID-19 pandemics. Therefore, it would be also meaningful to conduct a follow-up study with the addition of cruise inexperienced potential tourists after the pandemic has stabilized and to compare them with the results of this study.
-
크루즈 선상이벤트 참가동기와 여가제약이 만족과 참가의도에 미치는 영향
김기로(Kim, Ki-Ro),유다종(Yoo, Da-Jong) 한국해양관광학회 2020 해양관광학연구 Vol.13 No.1
The purpose of this study is to understand the basic awareness and needs of cruise tourists cruise events and to help establish marketing strategies that may contribute to increasing domestic cruise tourism demand by understanding the influence of on-board cruise event participation motivation and leisure constraints on satisfaction and participation intention. The frequency analysis, reliability analysis, exploratory factor analysis and regression analysis were conducted for the empirical analysis. The study shows that the novelty, deviance and entertainment have a positive effect on satisfaction, which means that cruise tourists want to actively participate in the on-board events to spend their cruising time more meaningfully and relieve stress. And it also shows that if cruise tourists do not have colleagues, acquaintances, family members on their cruise, or are not used to participating in events with others, it is difficult to feel satisfied psychologically or socially. Moreover, the study informs us that by participating in on-board events, when cruise tourists interact with other people and understand each other and feel refreshed in life in the process, they will consider participating the event again if they have another chance to do so. This study is expected to be basic data for strengthening sales and marketing activities of cruise operators by deriving implications from theoretical and practical aspects through the analysis of the effects of motivation and constraints on satisfaction and participation intention.
-
김바다 ( Bada Kim ),강숙영 ( Sookyoung Kang ),유다종 ( Dajong Yoo ) 관광경영학회 2020 관광경영연구 Vol.98 No.-
The purpose of this study is to identify the relationship between the quality of tourism performance, experiential value, and repurchase intentions felt by foreign tourists who watched Korean tourism performance, and further to propose theoretical and practical implications that will help create a new consumer market in the performance tourism industry in Korea. In order to achieve the purpose of this study, prior research on tourism performance quality, experiential value, repurchase intention, and the relationships between each others were analyzed. Foreigners who have visited Korea and watched tourism performances were distributed with questionnaires written in four different languages, and an empirical analysis was performed using SPSS v.21.0 with 236 valid samples out of 300 samples collected in the survey. Frequency analysis, factor analysis, reliability analysis, and multiple regression analysis of the collected data were conducted. This study demonstrated that the quality of tourism performances has partially positive effects on the experiential value, and that the quality of tourism performances and the experiential value of tourism performance have a significant effect on the repurchase intention. Future studies should contribute to establishing a theoretical framework, carrying out practical discussions and improving the satisfaction of foreign tourists through academic discussions in the field of tourism performance. Theoretical and empirical research on boosting tourism performance is also needed, as this is expected to mean more to the development of tourism in Korea.
KCI
eArticle연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
