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서울시내(市內) 여대생(女大生)의 패션점포(店輔) 애고행동(愛顧行動)에 관(關)한 연구(硏究)(I) - 쇼핑성향(性向)과 점포속성(店鋪屬性)을 중심으로 -
위혜정,정성지,Wee, Hye-Jung,Chung, Sung-Jee 한국패션비즈니스학회 1997 패션 비즈니스 Vol.1 No.4
Fashion store patronage behavior can be observed when consumer's desires and expectations are fulfilled. Thus, in order to achieve successful business in sales, a retailer must continually analyze why target consumers choose particular stores and patronize them. This study identified the relevant factors of the patronage behavior of female college students residing in Seoul. Thus, this study can achieve Its goal of enabling retailers to predict shopping orientations and emphasis on store attributes, so that help retailer to establish new positions of their shops to differentiate them from others and, also, to reposition existing stores. The aims of this study were as follows; First, identify the classification of stores that female college students in Seoul patronize. Second, classify the female students' shopping orientations, emphasizing store attributes, and identify relationships between them and fashion store patronage behavior. Relationships between the factors of shopping orientations and store attributes, and patronage behavior were identified by use of Tukey's test, Duncan test, and ANOVA. As a result, it showed significant differences among patronage groups according to nearly every factor of shopping orientations and store attributes. As based on the results, this study is expected to assist that retailers can establish effective marketing strategies in order to make continuously consumers' partronage behavior of a store.
중국(中國) 성인여성용(成人女性用) 의류치수규격(衣類値數規格) 설정(設定) 연구(硏究) (제1보(第1報)) -전체집단(全體集團)을 대상(對象)으로-
위혜정 ( Hye Jung Wee ),손희순 ( Hee Soon Sohn ) 한국패션비즈니스학회 2006 패션 비즈니스 Vol.10 No.5
The purpose of this study was to provide for the useful fundamental data by developing an appearl sizing system according to body types for Chinese Adult Female. Thus, it was to improve of fittness and coverage rate of exporting domestic clothing to China. For study, It was measured 1360 female women aged between 19 and 50 who resident in Beijing and Shanghai in China. as a sample, 1381 female women was seleted for development of apparel sizing system. Thus, this study was to characterize body types of Chinese adult female by classifying them into groups and set coverage rate of ready-made clothes by developing an apparel sizing system according to the Women`s Wear Specifications(GB/T 1335.2-1997), National Standards of People`s Republic of China. As for the method of this study was done during Jun. 23~Aug. 7, 2004. Data analysis were processed by SPSS WIN 10.0 Program was used to for technical statistical analysis. The result was as follows: The clothes dimension for upper and lower body and the coverage rate of body size that had the highest appearance ratio from the entire group was Y-type 160-84ㆍ160-64(4.6%) and the section 160cm 32.4%, A-type 160-88ㆍ160-72(3.3%) and the section 160cm 28.1%, B-type 155-88ㆍ155-78(3.8%) and the section 155cm 27.8%, C-type 150-96ㆍ150-88(2.5%). The result By setting of representative size number and production coverage rate for Chinese adult female. The representative size number of the entire group was set for 150-80Aㆍ150-64A(1.0%), 155-84Aㆍ155-68A(2.6%), 160-88Aㆍ160-72A(3.3%), 165-84Aㆍ165-68A(2.8%), 170-96Aㆍ170-80A(0%). The production coverage rate for each representative size number was SS size the section 150cm 2.8%, size the section 155cm 17.0%, M size the section 160cm 31.6%, L size the section 165cm 25.0%, XL size the section 170cm 12.6% that covered 85.0%.
노년(老年) 여성(女性)의 자아(自我) 이미지에 관(關)한 연구(硏究)
위혜정 ( Hye Jung Wee ),손희순 ( Hee Soon Sohn ) 한국패션비즈니스학회 2001 패션 비즈니스 Vol.5 No.2
This study identified self-image of the eldery wemen by relatied to body-satisfaction, self-image, shopping-orientatons. For study, a questionnaire was used a method of mearsurement and eldery women in seoul and kyunggi were selected as a sample. Data was processed by SPSS PC+ program and analyzed by using frequency, percentage, t-test, factor analysis and Pearson`s correlation. As a result, the body-satisfaction of eldery women was very low, their pursuiting self-image was gracios, younger, noble. The self-image classified grace·attraction factor, intelligence factor and activity factor. Relationship between body-satisfaction and self-images was significant to gracious·attractive factor and active factor. The shopping-orientatons classified brand name·disply factor, personality·pride factor, pratical benefit factor, prudence factor, planning purchase factor. Shopping-orientatons and self-images were significant to Pearson`s correlation. The aim of this study help fashion contractors and retailers to establish effective marketing strategies.
지역별(地域別),연령별(年齡別) 중국(中國) 성인여성(成人女性)의 체형구성(體型構成) 요인(要因)과 유형(類型) 비교(比較) 연구(硏究)
위혜정 ( Hye Jung Wee ),손희순 ( Hee Soon Sohn ) 한국패션비즈니스학회 2006 패션 비즈니스 Vol.10 No.5
The purpose of this study was to improve of fittness and coverage rate of exporting domestic clothing to China for Chinese Adult Female. For study, It was measured 1381 female women aged between 19 and 50 who resident in Beijing and Shanghai in China. as a sample, 1360 female women was seleted for development of apparel sizing system. As for the method of this study was made of 111 items by indirect measures done during Jun. 23~Aug. 7, 2004. Data analysis were processed by SPSS WIN 10.0 Program was used to for technical statistical analysis, correlation analysis, factor analysis, ANOVA(t-test and F-test), duncan`s multiple test. The result was as follows: Chinese Adult women`s constitutional components determined by factor analysis, six components could be identified: factor 1:constitutional obesty and width size, factor 2:longistudinal body size, factor 3: shoulder form and size, factor 4: longistudinal upper body size, factor 5: under body size, factor 6: shoulder dropping. According to the Women`s Wear Specifications(GB/T 1335.2-1997) by drop, body types of Chinese Adult femle was classified into six types, it was Y, A, B, C and Z, D. In order, A type as standard somatotype(49.8%), B type(26.9%), Y type (18.8%), C type(2.9%). Y type had the average height and shoulder, bust girth. They were slimmer in overall terms. A type had a normal obesity and body size in height, shoulder, bust girth. They were average Chinese Women. B type had a smaller then A type. They were more obes and thick waist girth. C type had the highest obesity, the widest shoulder and bust girth, and thick waist girth. The characteristics of each body type following the body type structure factor are Y-type for slender type, A-type for standard type, B-type for slightly large type, and C-type for obese type. For each region, the Beijing area had in the order of A-type, Y-type, B-type and C-type, and the Shanghai area had in the order of A-type, B-type, Y-type and C-type.
중국(中國) 남성(男性)의 스포츠의류(衣類) 구매실태(購買實態)에 관(關)한 연구(硏究)
위혜정 ( Hye Jung Wee ),임순 ( Soon Im ),손희순 ( Hee Soon Sohn ) 한국패션비즈니스학회 2002 패션 비즈니스 Vol.6 No.4
The purpose on this study identified the purchasing conditions of Sports wear of the Chinese men residing in Beijing, Shanghai, Dalian, Tianjin, Harbin and Guangzhou, so that it helped sports wear manufacturers and retailers offer the basic data. For the study, a questionnaire used as a method of measurement, the 863 Chinese men were selected as a sample, SAS(Statistical Analysis System) program was used to analyze the data. The results from the study were as follows: 1. According to the investigation, the most preferred sports of Chinese men is soccer, as a whole. Swimming, basketball and ping-pong keep rank the next to soccer. 2. Accordingly age, area, profession and income, Chinese men maintained sports suit in order of training suit, swimming suit, soccer suit, tennis suit. It is found that holding amount of high-quality sports wears as ski, golf is on a low level. 3. It is appeared that Chinese men purchased in good order as follow brand: No-bran, Nike, Lening, Adidas. And except Nike, they purchased more Lening brand than foreign sports brand. 4. As the result of researching on the item of sports wear, it is found that they purchased various kind items in a higher rank 5 brands. 5. Sports wear`s color that Chinese men purchased is blue, white, black, red. 6. The purchasing price that Chinese men favored is 200~599RMB. Thus, they expend average per head for sports suit buying, 486.0RMB. 7. Chinese men purchased very often at specialty store. And, coefficient of utilization at the usual market is on a low level. 8. In purchasing satisfaction, 80 % Chinese men were satisfied with goods(sports wear) that purchased in a higher rank 5 brands. So, average satisfaction degree showed over 3.8 as a high rate. 9. According to the result of satisfaction on Chinese men, 70% Chinese men showed satisfaction. Therefore, the average of satisfaction degree appeared 3.81 as a high rate.
노년(老年) 녀성(女性)의 의복구매행동(衣服購買行動)에 관(關)한 연구(硏究)
위혜정 ( Hye Jung Wee ),손희순 ( Hee Soon Shon ) 한국패션비즈니스학회 2000 패션 비즈니스 Vol.4 No.4
Eldery generation is a strategic purchasing consumer group in domestic fashion market for the future. The thesis of this study is that identifies needs and desires of eldery women by researching clothes purchasing behaviors and clothes selection standards. For the study, a questionnaire was used as a method of mearsurement and the eldery women in Seoul and Kyonggi were selected as a sample. Data was processed by SPSS PC+ program and analyzed by using frequency, percentage, x2-test and t-test. As a result of this study, clothes purchasing behaviors and clothes selection standards of eldery women can be recognized in related to age and others. A based on the results, this study is expected to assist that marketers can establish effective marketing strategy for the silver fashion business.
중국(中國) 성인여성용(成人女性用) 의류치수규격(衣類値數規格) 설정(設定)을 위(僞)한 체형(體型) 연구(硏究) (제1보(第1報))
위혜정 ( Hye Jung Wee ),손희순 ( Hee Soon Sohn ) 한국패션비즈니스학회 2005 패션 비즈니스 Vol.9 No.5
The purpose of this study was to provide for the useful fundamental data by developing an appearl sizing system according to body types for Chinese adult female. Thus, it was to improve of fittness and coverage rate of exporting domestic clothing to China. As a sample, 1360 female women was seleted aged between 19 and 50 who resident in Beijing and Shanghai in China for characterization body types and development of apparel sizing system by classifying them. As for the method of this study was made of 111 items by indirect measures done during Jun. 23 ~Aug. 7, 2004. Data analysis were processed by SPSS WIN 10.0 Program was used to for technical statistical analysis, ANOVA(t-test and F-test), factor analysis, duncan`s multiple test. The results from the study were as follows: As they are getting older, the horizontal size and length categories related to width, thickness, and circumference increased, and the height and vertical size that show the vertical size of body reduced. 1. The women in the Shanghai area had large head width, head thickness and head circumference, the categories related to the height and head, and the women in the Beijing area had larger in terms of width, circumference, length, angle and other categories. 2. Chinese Adult women`s constitutional components determined by factor analysis, six components could be identified: factor 1 : constitutional obesty and width size, factor 2 : longistudinal body size, factor 3 : shoulder form and size, factor 4 : longistudinal upper body size, factor 5 : longistudinal under body size, factor 6 : shoulder dropping.