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인터넷 커뮤니케이션 환경에서 이모티콘 시각 표현에 대한 연구
노승관 ( Seung Kwan No ),위해속 ( Hai Su Wei ) 한국디지털영상학회 2010 디지털영상학술지 Vol.7 No.2
Nowadays Internet and communications technology has become very prosperous. Emoticons convey informations as a visual language. Infact they have crossed the borders or we can say that beyond the boundaries of age, recognized by many people. Particularly in the instant messenger they have a high frequency of usage, because of the large number of users they have a huge opportunity. Now emoticons are from the Internet to market. In such an environment, it is necessary to conduct a deeper research and analysis on emoticons. This paper is based on the research of emoticon impression management. The emoticons are developed by the observation and analysis of the image building process. From the perspective of visual performance, the emoticons are divided into three parts. They are the shape and the delivery of information and performance of information. For comparison, the shape is divided into two parts of shape and color. The delivery of information is divided into two parts of vehicle and process. The performance of information is divided into two parts of diversity and dilatancy. Then compare the first generation, second generation, third generation of the emoticons. Through these three parts the performance of elements of visual emoticons comparison has drawn three emoticons law of development of visual expression. First, emoticons from the abstract symbols, and gradually becomes animated characters. Second, emoticons used more body language, visual language and Information communication which means is constantly expanding. Third, the performance of the contents of the emoticons have become richer. All this shows that emoticons contains more emotional direction. With the personal web2.0 era, emoticons have become more personalized. From the perspective of impression management, self-image of people will have different requirements. Later, in order to fully develop the value of emoticons, there will be need to study the performance and methods of personality problems.
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