한국기업의 중국진출 유형에 따른 주식시장 반응에 관한 연구

왕조신 국민대학교 대학원 2015 국내석사

본 논문은 1992년 12월 20일부터 2013년 6월 7일까지 중국에 진출한 한국 상장기업 93개의 표본을 대상으로 중국 시장에 진출 할 때 한국기업의 투자 진입 방식인 단독투자와 합자 및 합작투자의 선택이 주식시장에 어떤 이가 존재하는지를 분석하였다. 실증분석 결과에 의하면, 공시일 (t=-5)에서 (t=+5)까지 누적초과수익율이 단독투자가 합자 및 합작투자보다 유의수준 10%수준에서 더 큰 초과수익률을 보였다. 중국진출 한국기업의 소속시장과 기업규모는 통제변수로 사용되었다.

Study on Factors Influencing Product Purchase Intention in Taobao Live Streaming Shopping

왕조신 전남대학교 2017 국내석사

Nowadays, Internet celebrity economy, rising on live streaming, has attracted sizable investment. Then Chinese e-commerce platforms such as Taobao.com have turned to provide live streaming service to attract more traffic. The live streaming as a kind of we media, it is rebuilding the ecosystem of the Taobao and Tmall, in another word, it will or we can just say it is rebuilding the ecosystem of the whole e-commerce platforms. The combination of the live streaming and the e-commerce platforms has already achieved the great success on the attracting more traffic and improving the efficiency of the deal. The amount of Taobao live streaming users growth spurt is just around the corner. In this paper, consider the characteristics of the Taobao live streaming and the impact of the Internet celebrity economy. We are going to study on factors influencing product purchase intention in Taobao live streaming shopping by adopting the Elaboration Likelihood Model (ELM). The ELM identifies two qualitatively different routes to persuasion-central and peripheral-through which the message may influence attitude. The central route requires a person to think critically about issue-related arguments in an informational message and scrutinize the relative merits and relevance of those arguments prior to forming an informed judgment about the target behavior. The peripheral route involves less cognitive effort, where subjects rely on cues regarding the target behavior such as number of prior users, endorsements from IT experts, and likeability of or affinity toward the endorser, rather than on the quality of arguments, in attitude formation. In this paper the central and peripheral routes of attitude change are typically operationalized in ELM research using the argument quality and source attractiveness constructs respectively, as shown in Table 1. Argument quality refers to the persuasive strength of arguments embedded in an informational message, while peripheral cues relate to meta-information about the message (e.g., message source) but not its embedded arguments. The decision to use attractiveness was further motivated by the fact that attractiveness has become an important factor through the increasing use of celebrities as endorsers for products, services and/or social causes. Popularity reflects the extent to which one is considered popular and to have a high social impact. Interactivity refers to the buyer’s subjective perception of high-quality interaction with a seller. It encompasses (1) the degree of active control parties have over the communication process, (2) the extent to which the communication is reciprocal (two way), and (3) the degree to which their communication is synchronized. These three dimensions of interactivity were initially theorized, operationalized. This study used the survey method to collect the data and examine the hypotheses. The results are as follows: perceived popularity has positive effect on the source attractiveness, which implies that the levels of source attractiveness depend in part on the perceived popularity of the Taobao live anchor. Interactivity has positive effect on the argument quality, which implies that the levels of argument quality depend in part on the communication quality between the users and the Taobao live anchor. Source attractiveness has stronger effect on attribute toward product in the condition of hedonic product than in the condition of utilitarian product. Argument Quality has stronger effect on attribute toward product in the condition of utilitarian product than in the condition of hedonic product. In additional analysis, in the condition of the hedonic product, both of the source attractiveness and the argument quality have a positive effect on the attitude toward product. While argument quality has a positive effect on attitude toward product, but the attractiveness has no significant effect on the attitude toward product in the condition of utilitarian product. Finally, attitude toward product has a positive effect on product purchase intention.

征東行省의 기능과 역할을 통해 본 元-高麗 관계의 변화

Wang, Zu-chen 강원대학교 대학원 2020 국내석사

정동행성은 고려시기 원이 한반도에 설치한 특수한 성격의 기구이며, 설치부터 폐지에 이르기까지 그 성격과 기능이 끊임없이 변화했다. 최초의 정동행성은 일본정벌을 위해 설치되었으나, 원의 일본정벌이 끝난 이후에도 폐지되지 않았고, 고려에 대한 내정간섭에 이용하려고 하였다. 본 논문은 정동행성의 설치 의의와 운용방식을 분석해보고 원·고려 관계를 집중적으로 탐구해보고자 한다. 2장에서는 주로 정동행성 건립 이전의 원과 고려 관계에 대해 다루었다. 무신정권의 몰락과 이에 따른 고려왕의 왕권강화 및 양국의 통혼정책을 분석했다. 다음으로 양국의 통혼정책에 따른 고려왕과 원 황제 사이의 관계, 그리고 원이 고려에 어떻게 간섭하였는지를 알아보았다. 3장에서는 정동행성의 건립과 운용방식의 특징을 살펴보았다. 먼저 정동행성이 설치되었을 당시의 명칭과 배경을 살펴보고, 정동행성이 어떤 이유로 수차례에 걸쳐 설립과 폐지를 반복했는지에 대해 분석하였다. 그리고 정동행성의 입폐과정을 통해 각 시기별 특징을 나누어 분석했다. 4장에서는 정동행성의 각 시기마다 나타나는 원과 고려의 관계변화를 주로 원과 고려 사이의 상호 외교 정책 및 활동을 통해 살펴보았다. 그리고 정동행성이 어떻게 기능하였는지, 원의 세력이 점차 약해짐에 따라 정동행성이 어떻게 폐지되었는지를 분석하였다. 결론적으로 정동행성은 원의 다른 행성과는 다르게 어느정도 독립성을 가지고 있었으며, 원과 고려 사이의 정치, 경제, 외교 등 다양한 측면에서 중요한 위치를 가지고 소통한 행정기구였다. Jeongdong Heangseong is a special institution based on the Korean peninsula in the Yuan Dynasty. From setting to revocation, it is nature and functions are changing. Initial was set up for fighting against the Japan initially. After the end of the solicitation for Japan, the Jeongdong Heangseong was not rescinded accordingly, but was transformed into a special administrative agency based on the Korean peninsula in the Yuan Dynasty. Jeongdong Heangseong, as an institution established on the Korean peninsula by the Yuan dynasty, exercises administrative power in the same region as Goryeo Dynasty, and the two will inevitably produce various intersections. Through the research on Jeongdong Heangseong, this paper further analyzes the significance and operation mode of Jeongdong Heangseong and explores the relationship between Yuan Dynasty and Goryeo Dynasty. The first chapter introduced the relationship between Yuan Dynasty and Goryeo Dynasty before the establishment of Jeongdong Heangseong. First, based on the original warrior regime of the Goryeo, analyze the decline of the warrior regime and the atmpts of the Goryeo King to strengthen power after the Mongolian invasion of Goryeo, and then analyze the intermarriage policy of the two countries. Secondly, in the context of the marriage policy between the two countries, the relationship between the King of Goryeo and the emperor of the Yuan Dynasty, and analysis of the way the Yuan Dynasty intervened in Goryeo Dynasty. The second chapter introduced the establishment and operation characteristics of Jeongdong Heangseong. First, it is necessary to clarify the name and background of the Jeongdong Heangseong when it is set up, and analyze the reasons for the Jeongdong Heangseong when it is set up and abolished many times. In this section, we will use the clues of each establishment and abolition of Jeongdong Heangseong as a clue to give a detailed account of Jeongdong Heangseong in different periods. Second, according to the time and purpose of the setting of Levy East province, analyze the operation form of Jeongdong Heangseong and the setting of official positions and finds out the changes of the Jeongdong Heangseong in different periods and the contradictions reflected in the relations between the two countries. The third chapter introduced on the different time Jeongdong Heangseong Changes in the relationship between Yuan and Goryeo. It mainly analyzes the mutual foreign policy and activities between Yuan and Goryeo, and explores the role of Jeongdong Heangseong in the activities. It is concluded that the decline of the Yuan Dynasty and the final abolition of Jeongdong Heangseong. This article analyzes and summarizes the original materials such as "Goryeo History" and "Yuan History", explore the background and significance of Jeongdong Heangseong to explore the relationship between Yuan Dynasty and Goryeo Dynasty.