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돈육브랜드 자산가치와 소비자 구매의도에 관한 실증적 연구
최승철 ( Seung Churl Choi ),연규영 ( Gue Young Youn ),김태경 ( Tae Kyung Kim ) 한국농업경제학회 2004 農業經濟硏究 Vol.45 No.4
N/A Marketing strategy of branded commodity can be seen as dealing with the development of competitive advantages directly associated with the marketing function such as customer loyalty and distribution channel. For widely emerging branded pork market in Korea, the relationship between brand equity and consumer`s purchase intention becomes important with regard to changing in the market environment. This study deals with this relationship in order to verify several hypotheses and to suggest pork branding strategy to agribusiness firms.
농상품선물시장의 가격변동성과 거래량간의 관계 : 미국과 일본간의 비교 a comparison of Japanese and the US cases
연규영 한국농업정책학회, 한국축산경영학회 2003 농업경영정책연구 Vol.30 No.3
The objective of this paper is to comparative analyze Corn futures price volatility and trading volume relationships between continuous trading method and singly price session trading method. In this paper, empirical analysis shows that Corn futures have not the day effect without regard to trading method. And the asymmetric volatility does not exist from the con futures without regard to trading method. However, the findings from the Bessembinder and Seguin models that CBOT more TGE is becoming information means where the lagged trading volume is beneficial in the price risk management.
일본 상품선물거래소의 거래방법 및 가격형성에 관한 고찰
연규영 한국농업정책학회, 한국축산경영학회 2001 농업경영정책연구 Vol.28 No.2
Commodity futures market in Japan is divided into two methods of trading: one is systems trading, continuous computerized trading, and another is Itayose trading, an auction-like form of session trading under which all orders are treated as having arrived at the same time. The purpose of this study is to compare two methods looking at the commodity prices of them. The result suggests that the futures price of single price session trading can be used as the index of spot price, and that the single price session trading fits trading method in a small scale market.