2011 대구세계육상선수권대회 개최 중요도와 공동체의식이 협력의사에 미치는 영향

엄대영(Eum Dae-Young),김형렬(Kim Hyung-Yeol),박진기(Park Jin-Gi) 한국체육과학회 2010 한국체육과학회지 Vol.19 No.2

This study purposed to analyze the relation between the holding of the 2011 Daegu World Championship in Athletics and local residents' consciousness. For this, we examined the relation between demographic characteristics and the importance of the holding of the Daegu World Championship in Athletics, and the relation between the importance of the holding of the event and local residents. First, local residents' solidarity is enhanced when they recognize highly the economic industrial importance of the holding of the World Championship in Athletics. In addition, their sense of belonging and interaction is enhanced when they recognize highly the economic industrial and social cultural importance of the event, and their emotional intimacy is enhanced when they recognize highly the economic industrial and social cultural importance of the event. Second, when people perceived highly the economic industrial, social cultural, and image related importance of the holding of the World Championship in Athletics, they had a higher intention to attend public briefings and seminars, to participate in volunteer activities, and to visit the stadium during the games. In addition, when they perceived highly the economic industrial importance of the holding, they had a higher intention to recommend visiting the stadium. Third, when people had a higher sense of solidarity and emotional intimacy, they had a higher intention to attend public briefings and seminars, to participate in volunteer activities, to visit the stadium during the games, and to recommend visiting the stadium.

대학 스킨스쿠바 동아리 참가자의 참여동기와 몰입경험이 여가만족도에 미치는 영향

엄대영(Eum Dae-Young) 한국체육과학회 2006 한국체육과학회지 Vol.15 No.4

This study has conducted the regression analysis in order to examine the influence of the participation motives and the flow activities of the participants of college skin scuba clubs on the leisure satisfaction and has obtained the following conclusions; First, it has been found that, in terms of the participation motives of the participants of skin scuba clubs, the sociability factor has 0.1 % influence and the interest factor has 5 % on the social leisure satisfaction, the educational and physical health factors have 0.1 % influence on the environmental leisure satisfaction, the self-satisfaction factor, the educational factor and the physical health factor have 0.1% influence on the psychological leisure satisfaction, the self-satisfaction factor, the physical health factor and the interest factor have 0.1% influence and the society satisfaction has 5% influence on the rest leisure satisfaction, and the interest and society factors have 0.1% influence and the self-satisfaction factor has 5% level of significant influence on the educational leisure satisfaction. Second, in terms of the flow activities, the social, environmental, psychological, relaxation and educational factors all have 0.1% level of significant influence on the leisure satisfaction.

프로축구팀의 임파워먼트가 조직유효성에 미치는 영향

엄대영(Eum Dae-Young),박진기(Park Jin-Gi) 한국체육과학회 2008 한국체육과학회지 Vol.17 No.4

The objectives of the present study are to explain the effects of empowerment in professional soccer teams on their organizational effectiveness and to provide basic theoretical materials useful for strategic human resource management of organizations. The subjects of this study were sampled from the players of the current professional teams in 2007, and 382 players selected through random sampling were analyzed as effective sample using SPSS WIN 15.0. Hypotheses were tested according to the purpose of data analysis. From the hypotheses tested through the research method and data analysis as presented above were drawn conclusions as follows. 1. In the results of examining how members’ empowerment affects continuous flow, which is a type of organizational flow, normative flow was affected significantly by influence, selfdetermination, the meaningfulness of tasks and role competence, and emotional flow was affected significantly by self?determination, the meaningfulness of tasks and role competence. 2. In members’ empowerment, self?determination and influence were found to have a significant effect on job satisfaction. 3. In the results of examining how members’ empowerment affects turnover intention, it was found to have a significantly high effect on the meaningfulness of tasks.

실내골프연습장의 참여요인이 몰입, 재미요인, 구매행동에 미치는 영향

엄대영(Eum Dae-Young),김형렬(Kim Hyung-Yeol) 한국체육과학회 2008 한국체육과학회지 Vol.17 No.4

The objective of the present study is to examine how indoor golf practice range users’ motives for and restrictions on their participation affect their golf?related flow, fun and buying behavior. The subjects of this study were sampled from 20?year?old or older customers of 13 indoor golf practice ranges in Ulsan currently as of 2006, and multi?stage stratified random sampling was used. From each indoor golf practice range were sampled 40 people, so a total of 520 customers were sampled, and with excluding 14 who did not answer some questions, we used 506 questionnaires (97.3%) as the effective sample. Data were processed through regression analysis using social survey and analysis program SPSS WIN 15.0. Through the research method and data analysis as presented above, hypotheses were tested and conclusions were drawn as follows. 1. In the results of multiple regression analysis for examining the effect of participation motives and restrictions on flow experience, flow experience was higher in indoor golf practice range users whose participation was highly motivated by recreation, selfdevelopment, and health orientedness, and it was not affected significantly by the restrictions of time and opportunity. 2. Indoor golf practice range users’ fun related to interest, social contact and health appeared higher when they were highly motivated by recreation, social contact, familyorientedness, and self?development. 3. Satisfaction, intention to repurchase, and intention of word?of?mouth marketing were higher in users with high flow experience.

스포츠조직에서 멘토의 유머감각이 멘토링기능에 미치는 영향

엄대영(Dae Young Eum) 한국사회체육학회 2010 한국사회체육학회지 Vol.0 No.39

The purpose of this study was to determine effects of mentors` sense of humor on mentoring functions and its relations of sports organizations in order to provide basic data to improve efficiency of sports organizations. Hypotheses were tested by a systematic procedure, drawing the following conclusions. First, in terms of those types of sports organizations, elite player and sports administration groups showed higher preference for mentors` humor and needed more emotional expressions than club members` group, while the latter showed higher awareness of coping strategies. Elite player and club members` groups showed higher awareness of mentors` function of developing career, while club members` group showed the highest awareness of the role-modeling function, followed by elite player and sports administration groups. As for differences in organizational effectiveness, the club members` group showed higher organizational satisfaction than the sports administration group. Second, as for influences of mentors` sense of humor on mentoring functions, all factors of a sense of humor exerted significant effects; among them, factors of meta-message sensitivity and coping strategies had positive effects on mentoring functions. To put the results together, mentors` sense of humor can more effectively improve their functions as a manager, leader, and advisor in sports organizations, and may increase satisfaction with sports organizations and commitment to each organization, making great contributions to organizational activation.

스포츠센터 고객의 인구통계학적 특성에 따른 구매의사결정과정단계 차이 분석

엄대영(Eum Dae-Young) 한국체육과학회 2006 한국체육과학회지 Vol.15 No.4

This study aims to analyze an Analysis of the Differences in the Steps of Purchase Decision-Making Process in Terms of the Demographi Characteristics of the Sports Center Customers. Samples for this study are 22 centers located in Seoul and 6 metropolitan cities and systematic stratified cluster random sampling is used. Question sheets of 1,059 persons are valid samples except 41 sheets. Reliability of measuring tool is between .7249 and .8367. First, the sex is found to have significant differences in problem awareness and purchase, the age in information research, alternative evaluation and the evaluation after purchase, and the schooling and the levels of income in problem awareness. Second, the status of marriage is found to have significant differences in problem awareness and purchase, and the job in problem awareness, information research, alternative evaluation and purchase. Third, the subjective levels of health are found to have significant differences in problem awareness, information research, alternative evaluation and the evaluation after purchase.

스쿼시장 서비스접점에서 접촉유형만족이 재소비 의도에 미치는 영향

엄대영(Eum Dae-young) 한국스포츠산업경영학회 2007 한국스포츠산업경영학회지 Vol.12 No.1

본 연구의 목적은 스쿼시장의 서비스제공자와 고객간의 인성접촉과 업무접촉이 이용자의 서비스품질지각, 전반적 만족 그리고 재소비 의도의 관계에 관한 기존의 연구결과와 가설적 모형을 기초로 하여 스쿼시장에서의 서비스접점과 서비스품질 지각, 전반적만족, 재소비 의도의 관계를 규명하는데 있다. 스쿼시장 서비스접점에서의 접촉유형만족이 재소비의도와의 인과관계를 규명하기 위하여 공분산구조분석(Covariance Structure analysis)을 실시하였다. 이상과 같은 연구 방법에 따라 다음과 같은 연구 결과를 얻었다. 첫째, 서비스제공자와 강습생간의 서비스 접점시 인성접촉에 대한 지각이 높을수록 서비스품질지각은 높다. 둘째, 서비스제공자와 강습생간의 인성접촉에 대한 지각이 높을수록 전반적 만족은 높다. 셋째, 서비스품질지각이 높을수록 전반적 만족은 높다. 네째, 서비스품질지각 높을수록 재소비 의도는 높다. 다섯째, 전반적 만족이 높을 높을수록 재소비 의도는 높다. 이를 종합해 볼 때, 스쿼시장(場) 서비스제공자의 인성접촉의 긍정적인 면에 대한 지각은 서비스품질 지각을 높게 하고, 서비스 품질 지각은 전반적 만족도를 향상시키며, 전반적 만족은 재 소비 의도를 창출한다고 할 수 있다. 따라서 스쿼시장(場)의 인성접촉시 고객의 입장에서 서비스품질 지각과 전반적 만족도를 향상시킬 수 있도록 유지 관리하는 것이 고객관계 마케팅 창출의 밑거름이 될 것으로 여겨진다. This study aims to examine the relations of the service contact points, the perception of the service quality, the overall satisfaction and the intention to consume again in the squash halls on the basis of the findings of the existing studies and the hypothetic models concerned with the character contacts and the business contacts between the service suppliers and the customers of the squash halls and the users' perception of service quality, overall satisfaction and the intention to consume again. The Covariance Structure Analysis has been conducted to examine the causal relations between the contact type satisfaction of the squash halls and the intention to consume again. The following are the findings of the study through these methods of study. First, it has been found that, when the service suppliers and the trainees are in the process of service contacts, the higher perception of the character contacts shows the higher perception of service quality, but that the business contacts have no significant influence. Second, it has been found that the higher perception of character contacts between the service suppliers and the trainees shows the higher overall satisfaction, but that the business contacts have no significant influence. Third, it has been found that the higher perception of service quality and overall satisfaction shows the higher intention to consume again. Fourth, it has been found that the higher perception of service quality shows the higher overall satisfaction. Putting these together, it can be said that the perception of the positive side of character contacts of the service suppliers of the squash halls elevates the perception of service quality, the perception of service quality improves the overall satisfaction, and the overall satisfaction creates the intention to consume again. Accordingly, it is concluded that it will be the very foundation of creating customer marketing to maintain and manage so that the perception of service quality and overall satisfaction may be elevated from the customers' perspectives in the process of character contacts of the squash halls.

골프장 서비스품질경영과 내부고객만족도, 내부서비스품질지각과의 관계

엄대영(Eum, Dae-Young),석강훈(Seok, Kang-Hoon),김애랑(Kim, Ae-Rang) 한국사회체육학회 2014 한국사회체육학회지 Vol.0 No.58

The purpose of this study was to perceive the importance of taolt service quality management and to provide basic materials for the managerial activities to attract oglf consumers by identifying the relationship between internal customer satisfaction and internal service quatliy perception from the perspective of the total processes of service quality management activities on employees and officers of golf course who play very important roles in customer satisfaction. In this study, privaet golf courses with more than 18 holes and 20 public golf courses in Y area in 2011 were selected and 500 staffs in those courses were asked to answer the questionnaires. Samples were selected via convenient sampling method and self?administration method was adopted as a survey method. Except 15 responses with missing o irnsincere answers, 485(97.0%) survey responses were used as valid samples. The results of the analysis are as follow: First, the higher the level of human resource management, high management leadership, information management was, process management and customer centered factors was, the highe rthe internal customer satisfaction was. Second, When the level of human resource management, customer centeredness, and information management factors was higher, the ambiguity of the role was higher, when the level of customer centeredness, information management, and strategic plan factors was higher, the credibility was higherW. hen the level of human resource management, high management leadership, information management, process management was higher, the evaluation and compensation were higher, when the level of human resource management, high management leadership, information management, process management was higher, the perception of discretion became higher.

대학스포츠센터 서비스제공자의 매력성과 서비스품질 만족도가 재구매의도에 미치는 영향

엄대영(Eum Dae-Young),김형렬(Kim Hyung-Yeol),박진기(Park Jin-Gi) 한국체육과학회 2011 한국체육과학회지 Vol.20 No.3

First, satisfaction with empathy was higher when university sports center service providers’ attractiveness was high in terms of sincerity of service, promised service, staff’s reliability, and staff’s appearance. Satisfaction with responsiveness was higher when university sports center service providers’ attractiveness was high in terms of sincerity of service, promised service, and staff’s appearance. Satisfaction with assurance was higher when university sports center service providers’ attractiveness was high in terms of sincerity of service, staff’s reliability, and staff’s appearance. Satisfaction with tangibility was higher when university sports center service providers’ attractiveness was high in terms of promised service, staff’s reliability, and staff’s appearance. Satisfaction with reliability was higher when university sports center service providers’ attractiveness was high in terms of sincerity of service, and promised service. Second, repurchase intention was higher when the service providers’ attractiveness in terms of trust in staff, appearance of staff, and promised service was high. Third, repurchase intention was higher when the empathy and reliability of the university sports center and satisfaction with service quality were high.

스쿠버다이빙리조트 최적화 경영 모델 개발을 위한 지역관광인프라 연계 방안 연구

엄대영(Eum, Dae-Young),석강훈(Seok, Kang-Hoon) 한국체육과학회 2014 한국체육과학회지 Vol.23 No.5

The purpose of this study is to propose a solution of linkage with regional tourist infrastructure to develop an optimized administration model for scuba-diving resorts that can create regional brands through the specialization of marine sports tourism. First, the core elements to realize the core value; the maximization of the essential value of scuba-diving resorts and the regional development, are the maximization of strong operation ability, the maximization of administrative performance and the maximization of organizational capacity. Second, as the assessment items and criteria for the selection of location for scuba-diving resort, main items are underwater environment, climate, regional tourist conditions, regional receptive level, accessibility of transportation and possibility of developing marin tourist complex, and each main item has 2-6 sub-items. Third, various services such as tourism in connection with region, accommodation and locally specialized products should be provided to visitors in a form of resort focused on scuba-diving service, and optimized administration model of marine management to co-work with local fisherman should be established. Fourth, scuba-diving sites should be revitalized through increasing the number of scuba-divers by developing the market that can secure consumers, considering the existing small scuba-diving shops and maintaining cooperative relationship with the local fishery residences, and a new model should be created to foster the scuba-diving resort industry by organizing advisory panel mainly with the personnels who have good experience in diving training institutes, media, equipment suppliers and resorts to develop policies for the advancement and future of scuba-diving or develop a good system applicable to large center. Lastly, if government, academy, marin industry and local community make together a co-work to drive scuba-diving industrial cluster, select the suitable location for the cluster and maximize the industrial convergence by combining local scuba-diving resort industry into one, not only the economic advancement which is the essential value of local development but also a new value of sustainable marin industry could be created.