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      • 한·일 프로축구 관중의 경기관련 요인, 구단이미지 및 고객충성도 차이에 관한 연구

        이병익,윤상화,김종필,양세명 龍仁大學校 體育科學硏究所 2003 體育科學硏究論叢 Vol.13 No.1

        This study aims to analyze the differences in factors related to spectators in professional soccer matches between Korea and Japan, the image of owners having soccer teams, and audience loyalty. In this study, the audience visiting K-league or J-league matches as of 2003 are initially selected as the two groups of populations, whose final numbers are drawn to 627 persons in total, 299 in Korea and 328 in Japan, by using the stratified cluster random sampling method. For data collection, questionnaires are used showing 6570-8819 for Korean spectators and 6425-9218 for Japanese spectators in terms of reliability. With some factors staying at low coefficients, however, most of factors turn out relatively reliable. For analysis, this study uses frequency analysis and test for statistics analysis. The methods and procedures used in this study lead to the following results: First, the difference in factors related to Korean and Japanese spectators in professional soccer games are found statistically meaningful in the tolerance of 1% in terms of grounds, game conditions, admission fee, and admission promotions, all of which are lower factors of game-related factors. Second, the different image of owners having soccer teams seen by Korean and Japanese spectators are found statistically meaningful in the tolerance of 1% in terms of reliability and familiarity, both of which are lower factors of owner image. Third and the last, the difference in audience loyalty between Korean and Japanese spectators are found statistically meaningful in the tolerance of 1% in terms of possibilities of going back to later matches and calling on others for visiting games, both of which are lower factors of audience loyalty.

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