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        투명디스플레이 및 터치스크린을 이용한 전시상자 개발

        안현우 ( H W Ahn ),안상현 ( S H Ahn ),안재홍 ( J H Ahn ),이현미 ( H M Lee ) (사)한국마이스관광학회(구 한국컨벤션학회) 2014 MICE관광연구 Vol.14 No.3

        As people’s needs for viewing of exhibition increase, simple viewing is not enough and more interaction between viewer and display is required. Even, despite of IT revolution, real applications to enhance and to meet such needs are limited so far because of limited understanding of exhibition system. Herein, a transparent display with a touch screen function showcase is assembled to check and to place with a possible combination of each required technology. For prompt application, a transparent LCD panel and IR touch screen method are adapted and a subsidiary LED lighting is placed inside of the showcase. To prevent any side effect from the generated heat from both LED lightings and a main control board, a cooling system with both a natural cooling and a forced cooling is designed and applied to maintain an optimized environment. Furthermore, UV coating film is applied for UV protection.

      • 체험 마케팅을 적용한 한식당 공간 계획에 관한 연구

        안현우(Ahn, hyun-woo),강철희(Kang, Chel-Hee),나장수(Na, jang-soo) 한국실내디자인학회 2017 한국실내디자인학회 학술대회논문집 Vol.2017 No.5

        The market of Korean food restaurant shows its trend in which high class restaurant and low price restaurant is divided. If the existing restaurant business has been the venue for simply dining, it has been changed into the venue of cultural experience where can satisfy the sensitive stimulation, induce social behaviors and enrich the quality of life. Various restaurants are recognized as good means to gain competitive advantage in various changes and attempts of marketing techniques where strong customer relations establishing is required due to intensified competition for attracting and retaining customers. Accordingly, experience elements are emerging as a marketing plan which competitors and customers can satisfy, and marketing attempts have received good reputation while the concept of experiential consumption, which is aimed at the experience itself rather than ownership, is paid attention. Based on this current market for eating out, this study proposes Korean cuisine space for Korean restaurants to stimulate the five senses in which experiential elements that can give experience marketing to customers, is applied. The process of the study includes suggesting theoretical review of Korean cuisine and Korean restaurants, analyzing how the experience expression characteristics are applied through the spatial analysis of the Korean food experience space and the Korean restaurant where the food experience is applied based on the expression of the space experience module, and case investigation. In the last chapter, the implications and conclusions of this plan were suggested by organizing and aggregating the study until now. It is considered that they are applied to various cultural spaces because the space where experiential marketing is applied can give psychological pleasure to people, and they will be developed variously in the future.

      • KCI등재후보

        서울시 핫플레이스(Hot Place) 방문객의 체화된 자본이 방문 의도에 미치는 영향에 관한 연구 : 부르디외(Bourdieu)의 문화자본론을 중심으로

        안현우(Hyun Woo Ahn) 융합관광콘텐츠학회 2021 융합관광콘텐츠연구 (JCTC) Vol.7 No.2

        목적 현대인들은 도시를 기반으로 자리 잡은 생활권 근방의 도시여가공간을 통해 여가활동 시간의 대부분을 보내고 있다. 본 연구는 프랑스 사회학자 부르디외(Bourdieu)가 언급한 문화자본, 사회자본, 경제자본, 상징자본 등의 소위 체화된 자본을 통하여 서울시 핫플레이스(Hot Place) 방문객의 방문의도를 살펴보았다. 이에 방문객의 체화된 자본에 따른 핫플레이스 방문의도에 대한 영향성을 검증하고자 하였다. 방법 본 연구는 조절된 매개효과 회귀분석을 통해 서울시 핫플레이스 방문객의 체화된 자본이 방문 의도에 미치는 영향을 살펴보았으며, 추가 분석을 위해 사회네트워크분석(SNA)을 활용하였다. 결과 첫째, 상징자본을 제외한 획득 문화자본, 상속 문화자본, 사회자본, 경제자본은 핫플레이스 방문의도에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 자기만족적 소비성향은 사회자본과 서울시 핫플레이스 방문의도 간의 관계에서 정(+)의 매개효과를 나타냈다. 또한, 합리적 계획구매성향은 획득 문화자본 · 상속 문화자본 · 사회자본과 서울시 핫플레이스 방문의도 간의 관계에서 정(+)의 매개효과를 보였다. 셋째, 획득 문화자본과 과시적 주변의식성향 간의 관계에서 문화예술 관여도는 부(-)의 조절효과를 나타냈다. 넷째, 획득 문화자본과 서울시 핫플레이스 방문의도 간의 관계에서 장소애착의 정(+)의 조절효과를 나타냈다. 결론 본 연구는 핫플레이스를 비롯한 도시여가공간에 대한 중요성과 관심도가 증가하는 최근의 추세에서 서울시 도시정책 수립 및 실행을 주관하는 실무 기관과 학계에 매우 유용한 연구라고 사료된다. Purpose Modern people spend most of their leisure time in urban leisure spaces located near living areas based in cities. This study examines the visit intentions of visitors to Seoul s Hot Place through so-called embodied capitals such as cultural capital, social capital, economic capital, and symbolic capital mentioned by French sociologist Bourdieu. In this regard, we tried to verify the influence of the embodied capital on the intention of visitors to visit a specific Hot Place. Methods This study examined the effect of embodied capital of Seoul hot place visitors on their visit intention through a controlled mediating effect regression analysis, and social network analysis (SNA) was used for further analysis. Results First, it was found that acquired cultural capital, inherited cultural capital, social capital, and economic capital, excluding symbolic capital, had a positive (+) effect on the intention to visit hot places. Second, self-satisfied consumption propensity showed a positive (+) mediating effect on the relationship between social capital and intention to visit Seoul s hot places. In addition, rational planned purchasing propensity showed a positive (+) mediating effect on the relationship between acquired cultural capital, inherited cultural capital, social capital, and intention to visit a hot place in Seoul. Third, in the relationship between acquired cultural capital and conspicuous peripheral consciousness, the degree of involvement in culture and arts showed a negative (-) moderating effect. Fourth, in the relationship between acquired cultural capital and intention to visit a hot place in Seoul, it showed a moderating effect of positive (+) of place attachment. Conclusion In the recent trend of increasing importance and interest in urban leisure spaces, including hot places, this study is considered to be a very useful study for the practical institutions and academia that supervise the establishment and implementation of urban policies in Seoul.

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