여성패션의류 소매점의 성과에 영향을 미치는 요인에 관한 연구

안지영(Ji Yung Ahn),서경석(Kyung Seok Seo) 건국대학교 부동산도시연구원 2015 부동산 도시연구 Vol.8 No.1

소매점의 성과변수 분석에서 소외되어 왔던 여성패션의류 소매점을 대상으로 매출액과 함께 수익성을 추측할 수 있는 마진을 성과변수로 영향요인을 분석하였다. 기존 연구를 바탕으로 추출한 변수를 바탕으로 입지특성, 점포특성, 영업특성으로 분류하여 실증한 결과를 요약하면 다음과 같다. 첫째, 대중교통의 접근성 등 입지요인은 매출액과 마진에 동일하게 긍정적인 영향요인으로 작용한다. 둘째, 매장의 면적과 쇼윈도의 길이 등 점포특성과 관련한 결과는 가시효과를 극대화할 수 있는 점포로 구성될수록 여성패션의류 소매점의 성과에 긍정적인 결과를 보였다. 셋째, 정상매출로 판매한 상품이 많을수록 매출액과 마진에 모두 긍정적인 영향을 미치므로 정상가 상품 판매에 노력을 기울여야 한다는 것이다. 넷째, 매출액과 마진에 유의한 영향요인은 크게 다르지 않았으나 아울렛 입점 여부와 지역구분을 통한 입지특성 요인 결과로 매출액이 높다하여 마진 또한 높은 것은 아니라는 것이다. 본 연구는 성과 분석에서 소외되었던 패션의류점포를 대상으로 매출액과 함께 점포의 실질적인 이익을 대변할 수 있는 측정치인 마진의 영향요인을 살펴보았다는 것에 의의가 있다. 매출액과 마진이 크게 다른 영향요인을 보이지는 않지만 매출액과 마진의 영향요인이 반드시 동일한 것만은 아니므로 두 가지를 함께 살펴보아야 한다는 결론을 추론할 수 있었으므로 새로운 점포 개설이나 성과변수 분석 시 두 가지를 병행하여 살펴보아야 할 것이다. 정보의 한계로 인해 한 개 브랜드를 대상으로 분석하여 다양하게 세분화된 여성패션의류시장의 특성을 다양하게 반영하지 못하였다는 연구의 한계가 존재하며 기존 여성패션의류 소매점의 점포 속성으로 분석되었던 판매원의 자질 등을 객관화할 수 있는 지표를 마련하여 분석해본다면 의미 있는 연구가 될 것으로 본다. This study examines what factors influence sales and margins for women's fashion clothing retail stores. We collect the explanatory variables on the bassis of previous studies including location, characteristics of store and business. The result are as follows: 1. Location factors such as subway station, which explain access convenience have positive effect on sales and margins equally. 2. Variable of the length of windows to show clothing, brand's image and double layer store shows positive effect. With more square measure, however, it shows negative effect on characteristics of store both on sales and margin. 3. The higher the ratio of normal sales results in the higher sales and margin. 4. Same sales of stores does not mean they would have same margins. So if a new store open, we need to look at the influence factors of both sales and margins.

學校養護敎師의 奉任活動에 관한 硏究

金命鎬,安芝英,朴明子,金慶禧 中央醫學社 1972 中央醫學 Vol.23 No.5

There is no doubt that the school health program is one of the most important fields for the promotion and improvement of national health. However, school health programs are not satisfactorily carried out in many countries, including Korea. Korea, especially, is facing problems such, as- shortage of school health _personnel, lack of adequate facilities, etc. Because of this, adequate and effective planning and implementation of the school health program is strongly emphasized .in our country. The following survey was done in order to provide basic information about existing programs and to stimulate the development of school health programs of 660 elementary schools and 187 secondary schools, a postal survey .elicited replies from 218 (33. 0%) of the elementary schools and 89 (47.6%)= of -the secondary schools. The results were as follows 1. 162 (52. 70) of the schools in the survey were located in metropolitan .areas; 74 (24.1%) in moderately urban areas; and 71 (23.2%) in farming or fishing areas. 2. The usual size of the school was 2,000-3,000. students. 55 (25.2%) of. the elementary schools: and. 37 (41. 6%) of the secondary schools were of this size. 3. 121 (55.5%) of the. elementary schools and 28 (31. 5%) of the secondary schools had more than 36 classes. 4. Specific rooms for the. health clinic had been. established in 184 elementary schools (84.4x%) and in 85. secondary schools (95.50). 5. Office equipment in the health rooms were adequate for 187 elementary schools(85.8%) and 85 secondary schools (95.5%1). However, equipment for health services was; not as adequate. 149 elementary schools (68.3%) have only one bed, while 154 elementary (70.6%) and 78 secondary schoools (87.6%) have equipment such as scales for height and weight measurements. Medical instruments for emergency care and preventive measures are provided (5-7 kinds generally) in 102 elementary schools (46.8%) and in 54 secondary schools (60.7%). Drugs and sanitary materials for emergency care are fairly satisfactorily provided (16-19 items) in 125 elementary schools (57.3%) and in 68 secondary schools (76.4%). 6. Health personnel, such -as school health nurses, are working as full-time workers in 173 elementary schools (79.4%) and in 64 secondary schools (71. 9%). 7. Monthly salaries for nurses ranged from 20, 000-30, 000 Won in 70 (32. 1%) of the elementary schools, and from 30,000-40,000 Won in 43 (19.7%) of the elementary schools. In 35 (39.3%) of the secondary schools the salary ranged.. from 40, 000-50, 000 Won. 8. The annual health budget for most schools was between 100, 000-200, 000 Won;34 (15.6%) elementary schools and 18 (20.2%) secondary schools. 9. Committee organizations for school health are established in 66 (30.3%) elementary schools and 35 (39.3%) secondary schools. 10. Only annual planning for school health is carried out in 79 (36.2%) elementary schools and 38 (42.7%) secondary schools. No monthly or weekly planning was reported. 11. The school principals are most active in cooperating in the school health program. Teachers and students are relatively inactive. 12. Equipment for audio-visual education is provided as follows: loud speakers in 162 (74. 3%) of the elementary schools and in 51 (57.3%) of the secondary schools; slide projectors in 152 (69.7%) of the elementary schools and in 52 (58.016) of the secondary schools. 13. Separate and independent health teaching classes are being implemented in. 126 (57.8%) elementary schools and in 56 (62.9%) secondary schools. Most of these schools have 1-2 hours a week. 14. Teachers in 61 (27.9%) elementary schools and in 3 (3.4%) secondary schools have opportunities for health teaching, usually once a month, 15. Nurses in 164 (74. 9%) elementary schools and 65 (73. 1%) secondary schoolsare graduates from nursing schools or nursing colleges. 16. In regard to the length of professional life as the school nurses, nurses, have worked for longer than 4 years in 138 (68.3%) elementary schools and in 20 (22. 5%) secondary schools. 17. School nurses are working equally in the fields of health service, environ mental sanitation, health education and in relationships between the school and the community. First aid and emergency care, immunization, physical examination and health consultation are among the main services carried out in both_ elementary and secondary schools. 18. In-service for school nurses are carried out in 152 (69.7%) elementary sch ools and in 24 (27. 0%) secondary schools. 19. The school nurses listed overloading of daily work schedule, narrow space of health clinic, inadequate set-up of health rooms, insanitary water supply and unsatisfactory health education programs as the main problems of the school. health programs. 20. Nurses recognized their needs as follows : (1) solving current health problems; (2) planning of health activities; (3) increasing of health budget; (4) their own education and training. 21. School authorities recognized the following items for improvement of school' health planning and implementation : (1) organization of school health committee; (2) cooperation between school and health centers ; (3) obtaining of health personnel; (4) satisfactory facilities : (5) environment cleanliness and (6) systematic health education.

地域社會 保健基礎調査 : 全州市 華山洞을 中心으로 Surrounding Area of the Presbyterian Medical Center

金命鎬,崔昇烈,安芝英,崔鍾山,朴明子,朴泰根 中央醫學社 1972 中央醫學 Vol.23 No.1

1. IntroductionIn order to improve community health through the introduction of a concept of comprehensive health care of a community, an area surrounding the Presbyterian Medical Center was chosen for a community health service project in the urbanarea. Prior to operation of this project, a basic survey was needed. The major objective of this survey of the area was to obtain information concerning the attitudes and present practices in health care so as to be able plan the project. 2. Survey Method The number of households in the area surveyed was 223. An interview using a questionnaire form was carried out. This interview was designed to determine the degree of knowledge, the attitude toward and practice of such things as family planning, communicable diseases and management of illnesses in general. Prior to the interview, interviewers were trained in interviewing techniques for two days. The survey team consisted of a public health nurse, nurse-aides and nursing school students. The survey was carried out during the period of September to November 1971. 3. Project Area 1) Population of Choong Wha San Dong was 6,526; male, 3,163 and female, 2) The number of people surveyed was 1, 414. 3) Family size: The average number of family members per household was G. 3 persons. 4) Educational level of householder a) Illiterates 19% b) Understanding Korean alphabet only 3%. c) Primary school graduates 40% d) Middle school graduates 20%. e) High school graduates 14%. f) College or university graduates 4%. 5) Occupational distribution of householder a) Farmer 27% b) Laborer 12% c) Merchant 9% d) Industrial worker 8% e) Office worker 12% f) Unemployment 32% 6) Religious affiliation a) Christian 47% b) No religion 43% c) Buddhist 8% 4. Survey Results 1) The following answers were given concerning knowledge of communicable disease and parasitic infections: a) Tuberculosis: 22% said it was an inherited disease 11% felt it incurable b) Leprosy: 21% said it was inherited and 21% felt it was incurable therefore 58% replied correctly. c) Encephalitis: 58% know the, preventive measures(to avoid mosquito bites). d) Typhoid fever: 66% of people understood this disease is caused by contaminated water and knew they must drink boiled water to prevent it. e) Dysentery: 65% knew adequate preventive measures. f) Parasitic infections: 75% knew adequate preventive measures. 2) 64% of the people would insist upon seeing a doctor if they had sickness in their family. 3) To answer the question, "Where do you go when you are sick?". 70% hospital (private or otherwise) 25% pharmacy 5% public health office. 4) To the question, "Have you ever taken anti-helmintics?": 86% answered "Yes". 5) 14% of the people have used contraceptives but 4% ceased to used them. 82% have never used contraceptives. 6) 14% of the households had doctor's delivery care, 7% were helped by midwives, 75/ were delivered by relatives or friends. 7) In the past year, 20 households (9 o) reported they had at least one person admitted to a hospital. 8) In the past month, 45 Louse holds(25 0) reported at least one of their family members had needed treatment of some illnesses. 9) At the time of this survey, 9 households (4/) are now receiving treatment or have someone admitted in a hospital.