민속문화축제의 주요행사 만족과 전반적 만족도가 행동의도에 미치는 영향에 관한 연구

심상화(Sang-Hwa Shim) 한국농어촌관광학회 2010 농어촌관광연구 Vol.17 No.2

First of all, in a successful traditional folk festival and its major event, the choice of subject has to be planned and developed. A diverse, differentiated, and unique festival program is preferred by not only active participation and visitor’s interest but also its effects upon visitors’ intentions to make revisits and recommendations due to their satisfaction. The study begins from the basic point of view that the primary attraction of a traditional folk festival comes from its major events. The purpose of this study is to investigate the effect of visitor satisfaction with a festival’s events upon individual’s intention to make a revisit. The subject of this study is the Gangneung Danoje festival. The research findings suggest the following: first, in general, a visitor’s satisfaction produces a clear effect upon their intention to make a revisit. Second, visitor’s satisfaction with major events has a clear effect upon their intention to make a revisit. Third, Danoje work-study/experience programs, as well as extending invitations to domestic and foreign folk troupes and other intangible cultural properties to participate in Danoje produces the effect of encouraging visitors’ intention to recommend the festival to others.

관광이동수요의 구조분석을 통한 도농통합 농어촌지역의 관광산업활성화방안에 관한 연구

심상화(Sang-Hwa Shim),김민정(Min-Jung Kim) 한국농어촌관광학회 2011 농어촌관광연구 Vol.18 No.2

The purpose of the study is on investigating the method of promoting tourism by understanding the structure analysis of current demand for tourism through examining the regional feature and its present state of Jumunjin, the urban-rural integration region. This study also aims to provide the practical implications for expanding tourism industry by being the basic information on establishing the efficient policy on tourism which can bring contribution to the economic vitality of the urban-rural integration region and the improvement of the quality of life of its inhabitants. The case study was limited to the area of Jumunjin, the urban-rural integration region in Gangneung. The methodological approach of the study includes both a documentary research referring the existing materials and an empirical study. For the empirical study, a structure analysis of the demand for tourism was done through finding out the absolute rate of change and the relative component structure of the tourists in Gangneung and Jumunjin area. The result of the study shows the need of the following three; first, the need forestablishing the tourism policy that accommodates the change of the tourism behavior of tourists, second, developing tour packages that include the variety of tourism resources and the regional characteristic of the marine tourism, third, establishing the differentiated development strategies of tourism that can overcome its seasonal variations.

농촌지역 문화관광축제의 서비스품질 속성 중요도와 요인이 관광자 만족에 미치는 영향과 방문동기의 차이분석

심상화(Shim-Sang Hwa) 한국농어촌관광학회 2010 농어촌관광연구 Vol.17 No.3

This study focused on the effect of overall tourists’ satisfaction by drawing upon the factor and importance of service quality during the Yeongwol Danjong Cultural Festival, and focused on the differences of tourist satisfaction according to visiting motivation and characteristics of population statistics. The Danjong Cultural Festival, through this study, suggests practical implications for developing key resources leading to local development and suggests the use of valuable basic data for activation of rural tourism in marketing strategy. The research findings suggest the following: first, factor analysis of the cultural festival and tourism drew from five organization resources including technical quality, functional quality, procedural quality, interaction quality and social quality. second, the overall service quality had a meaningful, positive influence on the visitors’ satisfaction. third, the result of difference verification according to a characteristic of population statistics hadn’t showed meaningful differences in gender, age and residence. There was no difference in visiting motivation.

리조트호텔 조직구성원의 임파워먼트가 직무만족과 이직의도에 미치는 영향

심상화(Sang Hwa Shim) 한국관광연구학회 2010 관광연구저널 Vol.24 No.3

In resort hotels, providing a high-quality service was a precondition for considering management efficiency as it is necessary, first of all, when providing any high-quality service, to have capable employee acquisition with a high rate of retention. The importance of the employee is emphasized in resort hotel because individual employees function directly in the service of the Moment of Truth. Moment of Truth opinions are directly related to service quality and customer satisfaction, making employee roles a decisive factor in this assessment. Ultimately, effective organization management is the foundation for producing profits and a significant requirement for deciding what will make or break the business through customer satisfaction. The purpose of this study focuses first upon differences demographic characteristics and the connections between the relation of influence upon turnover intention through employee empowerment and job satisfaction within a resort hotel. Next, it establishes the influencing factors of turnover rate when considering empowerment and job satisfaction. By facilitating employee empowerment, this study can be used as a preliminary foundation for establishing an effective human resources management plan, and maximizing the potential of a resort hotel company.

전통문화축제의 경제적 가치 추정과 결정요인

심상화(Shim Sang-Hwa) 한국관광레저학회 2009 관광레저연구 Vol.21 No.4

관광리조트 종사원의 임파워먼트, 조직몰입, 이직의도의 영향관계에 관한 연구

심상화(Sang Hwa Shim) 한국관광연구학회 2010 관광연구저널 Vol.24 No.2

Several types of tourist resorts are in the spotlight as leisure facilities, playing a pivotal role in encouraging tourism development Effective organization management is ultimately the foundation for increasing management performance and is also a significant factor in deciding what will make or break a particular business through customer satisfaction. The purpose of this study focuses on the links between influencing turnover rate via organizational commitment and organizational commitment, and also, the relation of employee turnover to the factors which can influence the empowerment of a tourist resort company. The research findings suggest the following: First, By the results of factor analysis, four factors were deduced: meaning, impact, competence, and self-determination. Second, The meaning factor was only influential within the framework of organizational commitment. Third, Analysis of the relation of turnover rate and employee empowerment showed the empowerment factor affected strongly negative turnover intention. Third, In results produced by analyzing the relation of turnover intention by organizational commitment, the organizational commitment factor affected strongly negative turnover intention. This study proposes to draw up a plan for effective organization management by improving the validity of human resources management at a tourist resort company and to establish a strategy for domestic marketing, thereby minimizing turnover by means of boosting job satisfaction and improving organizational.

관광산업진흥을 위한 국제회의산업 육성방안에 관한 연구

심상화(Shim Sang Hwa) 한국관광개발학회 1998 觀光開發論叢 Vol.9 No.1

지역축제 서비스품질이 방문자의 만족과 재방문의도에 미치는 영향

심상화(Shim Sang-Hwa) 한국관광레저학회 2010 관광레저연구 Vol.22 No.4

강원도 동해안의 해변관광 활성화 방안

허중욱 ( Chung Uk Heo ),심상화 ( Sang Hwa Shim ),이광옥 ( Gwang Ock Lee ) 한국도서(섬)학회 2010 韓國島嶼硏究 Vol.22 No.3

With increasing leisure time, income and institutional support, beach and bathing-related management has become an important factor for the regional development. Despite the increased awareness of positive influence of social, economic and ecological issues at the beach and bathing area, search for alternatives in activating such areas is only slightly regarded. This article provides such alternatives based on the survey of tourists who have visited the beach of Gangwon Province and an analysis on the supply side including the intervention of local government, the popular committee and artist federation. The results of this paper are the followings: First, local government should establish a management system for the tourism environment on the basis of regional government, cities and counties, and association of town. It needs to expand the clean beach certification, and establish legislations on beach management and facilities for culture and leisure in order to construct a beach management system. Secondly, it needs to sustain the strategic efforts of activating the beach tourism in Gangwon Province so as to enhance tourist`s satisfaction level. Local government should establish a system which includes an entrance fee collection, lodgings certification, consumer watchdog and human network for the guard and publicity. Thirdly, in order to activate the beach tourism of coastal area in Gangwon Province, it is necessary to develop local-based tourism products by combining the tourist`s needs and local attractiveness. This procedure results in pump-priming effects with development of new local products, linkage program between beach and mountain village and promotion of training course for leisure, sport and tourism in the beach. To conclude, local government should make an effort to secure a reasonable system on the activation of the beach tourism so as to sustain tourism of the region. The viable approach for the small and medium sized cities is to attract tourists who must animate the beach area to induce upward trend of floating population in limited settler.

참여관찰과 면담조사를 중심으로 한 전통소싸움의 활성화에 관한 연구

고원규(Ko Won Gyu),심상화(Shim Sang Hwa) 한국관광레저학회 1998 관광레저연구 Vol.10 No.2