골프연습장 참여자의 여가몰입, 운동중독 및 심리적 행복감의 관계

신승엽(Seung Yup Shin) 한국여가레크리에이션학회 2010 한국여가레크리에이션학회지 Vol.34 No.1

This study is to examine the relationship among leisure flow, exercise addiction and psychological happiness of golf range user`s. The participants were selected by cluster random sampling method sampling method. They were composed of 386 adults who had been participating in golf practice in golf ranges. All data of completed questions are encoded and Spss Windows 17.0 and AMOS 7.0 programs were used. The conclusion of this research was as follows. The cognitive flow, energetic flow and behavior flow factors of leisure flow had an effect on withdrawal symptom and need for exericise of exercise addiction, and cognitive flow and behavior flow of leisure flow had an effect on psychological happiness. The Withdrawal symptom, need for exercise and emotional attachment had an effect on achievement of psychological happiness. There are causal connections among leisure flow, exercise addiction and psychology happiness.

골프연습장 이용자의 참여동기와 여가만족 및 참여행동의 관계

신승엽(Shin Seung-Yup) 한국체육과학회 2009 한국체육과학회지 Vol.18 No.4

This study is to examine the relationship among participation motivation, leisure satisfaction, and participation behavior of golf range user's. The participants were selected by convenient quota sampling method. They were composed of 421 adults who had been participating in golf practice in golf ranges. All data of completed questions are encoded and Spss Windows 14.0 and AMOS 7.0 programs were used. The conclusion of this research was as follows. The pleasure factor, the skill development factor, the health and fitness factor of participation motivation had an effect on physical psychological satisfaction. The physical, psychological and rest satisfaction factors of leisure satisfactions influenced participation behavior. There are connections among participation motivation, leisure satisfaction, and participation behavior.

골프연습장 이용자의 지각된 서비스 품질과 서비스 스케이프가 고객가치, 고객만족 및 고객충성에 미치는 영향

신승엽(Shin, Seung-Yup) 한국체육과학회 2015 한국체육과학회지 Vol.24 No.3

The purpose of this study was to investigate the effects of service quality and service scape on customer value, satisfaction, and loyalty to participants of golf practice range. To achieve this purpose of this study, the questionnaire was composed and was examined validity and reliability. And the questionnaire was distributed and collected. Spss V. 21.0 was used for analysis. The promissory service and the hospitable service had a significant influence on the customer value and satisfaction. The exercise environment, the convenience of subsidiary facilities, space arrangement and surroundings had a significant influence on customer value, and the exercise environment, space arrangement and surroundings had a significant influence on customer satisfaction. The promissory service and the hospitable service had a significant influence on behavioral loyalty and attitudinal loyalty. The exercise environment, space arrangement, a sense of beauty and surroundings had a significant influence on behavioral loyalty, and a sense of beauty and surroundings had a significant influence on attitudinal loyalty. The customer value and satisfaction had a significant influence on behavioral loyalty and attitudinal loyalty.

응급처치 교육에 대한 서비스품질이 고객만족 및 구전의도에 미치는 영향

신승엽(Shin Seung-Yup) 한국체육과학회 2011 한국체육과학회지 Vol.20 No.3

The purpose of this study is to examine the effect of service quality on customer satisfaction and word-of-mouth intention in first aid education. The participants were selected by convenience sampling method. They were composed of 543 adults who had been participating in first aid education. All data of completed questions are encoded and Spss Windows 17.0. The conclusion of this research was as follows. Responsiveness, reliability, assurance and tangibility of service quality factors had an effect on customer satisfaction. responsiveness, tangibility, assurance and empathy of service quality had an effect on word-of-mouth intention. Lastly, customer satisfaction had an effect on word-of-mouth intention.

복싱클럽 소비자의 라이프스타일 특성에 따른 참여동기 분석

신승엽(Shin, Seung-Yup) 한국체육과학회 2013 한국체육과학회지 Vol.22 No.2

The purpose of this study was to examine the effect of life-style on participation motivation of boxing club customers. For this study, 517 questionnaires were given to Seoul and Gyeonggi and Gangwon boxing club customers. The results were analyzed using frequency analysis, factor ananlysis, reliability analyis, t-test, ANOVA, correlation analysis and multiple regression analysis using PASW 18.0. The results were as follows: According to the sex and the age of boxing club customers about lifestyle, all factors of lifestyle were showed significant difference, and according to the scholastic ability, the pursuit of fashion and health inclination were showed significant difference. The pursuit of social relation was affected by all factors of lifestyle and the pursuit of health promotion was affected by health inclination, friendship intention, and the pursuit of sensibility. Also, the pursuit of exercise skill development was affected by health inclination, friendship intention, and the intention of self-centeredness and the pursuit of enjoyment was affected by health inclination, friendship intention and the pursuit of sensibility.

프로스포츠 관중의 관여수준과 경기관람 결정요인에 대한 실증 연구

신승엽(Shin Seung-Yup) 한국체육과학회 2008 한국체육과학회지 Vol.17 No.4

The purpose of this study was to investigate the involvement level and factors that influence spectators' decision to watch professional sports games and was to present basic data on more segmented sports marketing strategy. To accomplish the purpose of this study, 600 participants were asked to complete a survey, and data collected from 566 respondents were actually used in alalysis. The statistical methods used for the data analysis were frequency analysis, factor analysis, t-test, one-way anova, and regression analysis by Spss V. 14.0. The major findings obtained form this study were as followings : First, according to demography, in age, in education level, and in occupation type, the involvement levels were showed significant difference statistically, but in sex, that was not showed significant difference. Second, according to involvement level, in stadium facilities, in public relation, in game condition, in fan service and event, and new-record, the involvement levels were showed significant difference. Third, factors of stadium facilities, public relation, game condition, fan service, new-record, food service, and game schedule were affected by involvement level of professional games.

국내 스포츠 마케팅 현황 및 발전방안

신승엽(Seung Yup Shin),김정락(Jung Lak Kim),육종술(Jong Sul Youk) 한국사회체육학회 2001 한국사회체육학회지 Vol.16 No.-

In increasing of concern of people and thinking of huge industry about sports, Sport Marketing has been developing in Korea. Successful event of `86 Asian Game, Olympic Game, and development of pro-sports is essential to emergence of sports marketing. However, in spite of requirement, domestic sport marketing accepted to American or European sport marketing, and most recent, the research and study must be require to apply domestic real situations. To quality study of sport marketing, the purpose of this study is to propose present conditions and some development plans of sport marketing in korea. First, sport industries exceed to other industries, and at the aspect of economy, continually the concern of sport industries has been increasing, But to strategic sport marketing processes, above all, the scale and condition of sport industries in korea must be study. Second, present time, many company appreciate image and value of sport marketing, but the problems is to not consider the aspect of long-dated investment of sport marketing. Accordingly, continuous audit of company or organization and analyze of consumer must be accompanied and sport marketings` strategy must be modified and corrected. Third, to identify into effective and essential field sport marketing, must be needed a specialist of sport marketing. To bring up specialist, the curriculum of sport marketing and company or agency of sport marketing must be needed. Finally, to analyze the effect of sport marketing, systematic approach is difficult. The research and study of effect analysis depends on materials and statistics of economy. This approach is limited, and to analyze the effect instrument development of measurement and calculation must be needed.

스크린 골프 이용자의 인지된 프레젠스가 몰입수준 및 지속의도에 미치는 영향

신승엽(Shin, Seung-Yup),김규태(Kim, Kyu-Tae) 한국체육과학회 2014 한국체육과학회지 Vol.23 No.1

The purpose of this study was to examine the effects of cognitive presence on commitment level and continuing intention in screen golf users. According to methods and procedures, the conclusions were as follow. First, according to the analysis of the correlation, the correlation was showed between all variable of the cognitive presence and all variable of commitments and the correlation was showed between all variable in the of the cognitive presence and continuing intention. The correlation was showed between all variable of the commitment and continuing intention. Second, sense of self, social realism and migration of presence had an influence on attention focus, identity and social realism had an influence on curiosity. identity, social realism and sense of self had an influence on intrinsic interest, and identity, sense of self and migration had an influence on control. Third, social realism, sense of self and identity of presence had an influence on continuing intention. Finally, all factors of commitment had an influence on continuing.

스포츠화의 구매요인별 속성 및 구매행동 분석

신승엽(Seung Yup Shin),박명국(Myoung Kug Park),육종술(Jong Sul Youk) 한국사회체육학회 2002 한국사회체육학회지 Vol.18 No.1

The purpose of this study was to analyze purchasing behavior and factor of sports shoes in the university students who are in the large part of sports shoes consumer, and to elucidate the difference of characteristic relation, and this study was to provide information that strategic planning of effective sports marketing. To accomplish the purpose of this study, the subjects were 643 university students(Males=332, Females=302) which is located in Seoul, Kyungki, Kangwon. The information collected was analyzed by IBM PC SAS(Ver. 6.12) Package. All statistical data were tested with α=.05. The result were as follows ; 1. The purchasing frequency of sports shoes consumer was showed that totally over a year per once was the highest. Statistically, the significant difference of purchasing frequency is showed in sex, residence, income(p<.01). 2. The purchasing place of sports shoes consumer was showed that totally certified shop was the highest. Statistically, the significant difference of purchasing place is showed in sex, residence, income(p<.01). 3. The choosing factor on purchasing place of sports shoes consumer was showed that totally convenience of traffic was the highest. Statistically, the significant difference of the choosing factor on purchasing place is showed in sex, residence, income(p<.01). 4. The information search of sports shoes was showed that totally visiting shop was the highest. Statistically, the significant difference of the information search was showed in income(p<.01), but in sex residence was not showed significant difference. 5. The using purpose of sports shoes was showed that totally sport activity with fashion was the highest. Statistically, the significant difference of using purpose is showed in sex(p<.01), residence(p<.05), income(p <.01). 6. About the purchasing factor, in sex, canvass of friend, design and color(p<.05), quality(p<.01), prevailing style(p<.001) was showed significant difference, and in residence, prevailing style, convenience, the use of sport star(p<.05), design and color, exchange and AS(p<.001) was showed significant difference, and in income quality, convenience, introduction of sailer(p<.01), price, brand, design and color, prevailing style(p<.001) was showed significant difference.

유소년 태권도 수련몰입이 태권도 애호도 및 생활만족에 미치는 영향

신승엽 ( Seung Yup Shin ) 대한무도학회 2010 대한무도학회지 Vol.12 No.1

본 연구는 초등학교 태권도 수련자의 수련몰입이 태권도 애호도 및 생활만족에 미치는 영향을 파악하여 태권도 수련자의 지속적이고 적극적인 참여를 유도할 수 있도록 기초자료를 제공하는 데 연구의 목적이 있다. 본 연구의 목적을 달성하기 위하여 편의표집방법을 이용하여 총 350부의 설문지를 배부하여 회수하였으나, 문항에 불일치하는 자료, 조사내용의 일부가 누락된 자료를 제외하고 실제 분석은 297명의 자료를 연구대상으로 하였다. 조사도구로는 설문지를 이용하였으며, Spss V. 14.0 통계프로그램을 이용하여 Pearson의 상관분석과 다중회귀분석을 이용하여 자료처리하였다. 분석한 결과 다음과 같은 결론을 얻었다. 첫째, 태권도 수련몰입, 태권도 애호도 및 생활만족의 관계를 분석하기 위하여 상관분석을 실시한 결과, 각 변인간 모두 정적으로 유의한 상관관계가 있는 것으로 나타났다. 둘째, 태권도 수련몰입이 태권도 애호도에 미치는 영향을 분석한 결과, 애착몰입과 노력몰입 모두 태권도 애호도 중 태도적 애호도와 행동적 애호도에 유의한 영향을 미치는 것으로 나타났다. 셋째, 태권도 수련몰입이 생활만족에 미치는 영향을 분석한 결과, 애착몰입과 노력몰입 모두 생활만족에 유의한 영향을 미치는 것으로 나타났다. The purpose of this study was to analyze relations Taekwondo discipline flow, loyalty, and life satisfaction of a primary-school child. The subjeces of the study were the child who are training Taewondo located in Kangwon, and sampled 297 people using convenience sampling method. For the purpose of this study, exploratory, frequency, correlation and multiple regression analysis were performed, and drew out the result as followings. The discipline flow, loyalty about Taekwondo, and life satisfaction showed correlations. Attitudinal loyalty and behavior loyalty about Taekwondo were affected positively by the discipline flow, and life satisfaction were affected positively by the discipline flow of Taekwondo. In conclusion, the commitment through durable Taekwondo training was make more higher in Taekowndo loyalty, and subjective satisfaction level of life was higher. Accordingly Taekwondo training commitment was important variable estimated Taekwondo loyalty and life satisfaction.