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      • KCI등재

        프로농구 여성 관람객의 참여이유와 관람 방해요인 탐색

        조용찬(Cho Yong-Chan),신승애(Shin Seung Ae),허정훈(Huh Jung-Hoon) 한국체육과학회 2010 한국체육과학회지 Vol.19 No.3

        The purpose of this study was to analyze traits of female professional basketball audience, why they go to stadiums and what factors prohibit them from watching games. For 212 female spectators, an open-ended questionnaire survey was conducted. The analysis result showed that the major reason of participating in the games was in order of frequency: team/fandom, fun, social intercourse, stress relief, invitation, atmosphere, leisure, cheering, environment, event and the others. The result revealed that female audience visit basketball courts to meet players in person. To analyze factors prohibiting female audience from watching games, a total of 467 raw data was subdivided into 26 categories which in turn categorized into 11 general groups. The analysis result showed that the major prohibiting factor was in order of frequency: environment, social intercourse, cost and ticketing, game factor, personal factor, team/fan factor, facility, confusion/disorder, service/event, health, and the others. Such results provided very detailed information, and it is significant that such data could be utilized as important materials in categorizing female markets.

      • KCI등재

        프로농구 구단의 마케팅믹스와 관계의 질 및 행동의도의 구조적 관계 검증

        조용찬(Cho, Yong-Chan),신승애(Shin, Seung-Ae),남재준(Nam, Jae-Jun) 한국체육과학회 2015 한국체육과학회지 Vol.24 No.1

        The purpose of this study is to establish a marketing strategy in line with the characteristics of men’s pro basketball by verifying the structural relationship among variables of marketing mix, relational quality and behavioral intention in professional basketball teams and by inspecting the mediating effect of the relational-quality factor in causality among these things. To achieve this objective, a questionnaire survey was conducted targeting totally 400 copies of samples through sampling by 200 copies in each team targeting the spectators who directly visited the home grounds of Anyang KGC and Goyang Orions in order to watch the men’s pro-basketball games in 2013-2014. Excluding 18 copies of the insincere questionnaire out of this, 382 copies were used in the final analysis. The collected data were carried out EFA(ex-ploratory factor analysis) by using SPSS 18.0 Windows Version. The goodness-of-fit and the individual hypothesis in a research model were verified through CFA(confirmatory factor analysis) and SEM(Structural Equation Model) with the application of AMOS 18.0. According to the research method and procedure in the above, the following conclusions were obtained. First, marketing mix was indicated to have significant influence upon behavioral intention. Second, marketing mix was indicated to have significant influence upon relational quality. Third, relational quality was indicated to have significant influence upon behavioral intention. Fourth, marketing mix was indicated to have significant influence upon behavioral intention after passing through the relational quality, thereby having been shown to have the perfect mediating effect.

      • KCI등재

        프로배구 여성 관람객의 관람의사에 따른 귀납적 차이 분석

        조용찬(Cho Yong-Chan),신승애(Shin Seung-Ae) 한국체육과학회 2010 한국체육과학회지 Vol.19 No.4

        The purpose of this study is to analyze difference in its contents by collecting the spectating intentions of female spectators, who view professional volleyball and female professional volleyball, with qualitative data. It carried out targeting 450 women who directly visited stadiums where are located in Seoul, Gyeonggi, Incheon, Daejeon, and Cheonan. 210 copies of professional volleyball and 208 copies of female professional volleyball were used in the final analysis. Frequency analysis and T-test were carried out by using SPSS Ver. 18.0. Data analysis in the open-ended written questionnaire was elicited the following results by carrying out the inductive analysis. First, the female spectators of professional volleyball were shown difference in the spectating intention between male volleyball and female volleyball according to age. Second, the inductive analysis on the spectating intention of professional volleyball was classified into the original data with 559 pieces, the detailed sphere with 33 pieces, and the general sphere with 11 pieces. It was indicated to be categories in order of team/fan consciousness, leisure, fun, game item/viewing, atmosphere, cheer, removal of stress, recommendation, social gathering, event, and environment. Third, the inductive analysis on the spectating intention of female professional volleyball was classified into the original data with 499 pieces, the detailed sphere with 33 pieces, and the general sphere with 14 pieces. It was indicated to be categories in order of team/fan consciousness, game item/viewing, removal of stress, corporate recommendation, fun, leisure, atmosphere, cheer, recommendation, social gathering, acquaintance's support, environment, event, and others.

      • KCI등재

        프로농구 스타선수 이미지가 관람만족, 구단이미지 및 재관람의도에 미치는 관계 분석

        조용찬(Cho, Yong-Chan),신승애(Shin, Seung-Ae) 한국체육과학회 2013 한국체육과학회지 Vol.22 No.2

        The objective of this study is to clarify the verification of model on the relation between the image of pro-basketball star player and satisfaction in viewing, club image and intent to view again. To this end, questionnaires were done to 300 spectators who visited basketball court in Seoul, Gyeonggi and Incheon to view the pro-basketball season in 2011-2012. Among the collected question papers, 282 ones excluding the 18 ones insincerely filled were utilized as the final data. The collected data was analyzed by searching factor analysis, reliability analysis and correlation analysis through SPSS 18.0 Window Version and by Confirmatory factor analysis (CFA) through AMOS 18.0. The following result was drawn by performing Structural Equation Model (SEM). First, the image of star player was found to positively affect satisfaction in viewing. Second, satisfaction in viewing was not found to positively affect the club image. Third, satisfaction in viewing was found to positively affect intent to view again. Fourth, the club image was found to positively affect intent to view again. Fifth, the image of star player image was found to positively affect the club image. Sixth, the image of star player image was found to positively affect intent to view again.

      • KCI등재

        프로농구 관람객의 스타선수 속성과 관람만족, 팀 충성도 및 관람 후 행동의 관계

        조용찬(Cho, Yong-Chan),신승애(Shin, Seung-Ae),남재준(Nam, Jae-Jun) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.3

        This study intends to identify the model verification for relation between the attributes of star player of pro basketball spectators, satisfaction in view, team loyalty and behavior after watching. To this end, questionnaire was performed to 390 spectators visiting basketball court in Seoul, Gyeonggi & Incheon to view games of 2011-2012 pro basketball season. Among the collected question papers, 356 sheets except 34 sheets (filled in roughly) were used as final data. The searching factor analysis, reliability analysis and correlation analysis of the collected data were performed by using SPSS 18.0 Window Version and Confirmatory factor analysis (CFA) and Structural Equation Model (SEM) were performed by using AMOS 18.0 to make the following result. First, it is found that satisfaction in view is positively affected by attributes of star player. Second, it is found that team loyalty is positively affected by satisfaction in view. Third, it is found that behavior after view is not positively affected by satisfaction in view. Fourth, it is found that behavior after view is positively affected by team loyalty.

      • SCOPUSKCI등재

        Re - 188 - DTPA ( Diethylenetriaminepentaacetic acid )의 표지와 생체내 분포

        이진,이동수,김영주,장영수,정재민,신승애,정준기,이명철,고창순 ( Jin Lee,Dong Soo Lee,Young Ju Kim,Young Soo Chang,Jae Min Jeong,Seung Ae Shin,June Key Chung,Myung Chul Lee,Chang Soon Koh ) 대한핵의학회 1997 핵의학 분자영상 Vol.31 No.4

        Re-188 is useful candidate for therapeutic radionuclide because it has a physical half life of 17 hours, contains beta ernissions suitable for therapy(maximum energy 2.12MeV) and emits a garnma ray that is suitable for quantitative diagnostic scanning(155keV). To use He-188 as a radionuclide compound of angioplasty balloon radiotherapy, we investigated the labelling method and biodistribution of Re-188- DTPA. We postulated that labeled Re-188-DTPA is preferable because it would be excreted via urinary system more easily than other compounds. To label Re-188 with DTI'A, 1ml of 222MBqI(6mCi) of Re-188 was added to DTPA solution(DTPA 20mg, SnC4 2HsO 10mg, pH 3.5) and boiled at 100C for 120min in water bath. pH was adjuted to 5 with 2.3Fo sodium acetate. I.abeling efficiency was measured using TLC-SG(acetone, saline). We evaluated biodistribution of Re-188-DTPA in sacrificed mice at 10 and 60 minutes after injection. We acquired images of kidneys, and drew tirne-activity r.urves in normal dogs and rats and calculated Trnax and Tl/2 in rats. The labelling efficiency was 95.7Yo on average. Labelling of Re-188-DTPA was stable(90% after 5hours) in vitro at room temperature. According to time-activity curves of dogs and rats, it took 15 to 20 minutes after injection for Re-188-DTPA to be washed out through kidneys. In conclusion, Re-188-DTPA was successfully labeled, Re-188-DTPA was stable in vitro and was excreted early via kidneys in animals. We could recornmend Re-188-DTPA as radionuclide of potential use in angioplasty balloon radiotherapy.

      • SCOPUSKCI등재

        < 15O-H2O > 심근 양전자 단층 촬영에서 혈류 분포의 비균일성과 분배계수

        고창순(Chang Soon Koh),이명철(Myung Chul Lee),정준기(June Key Chung),이동수(Dong Soo Lee),정재민(Jae Min Jeong),신승애(Seung Ae Shin),안지영(Ji Young Ahn),김경민(Kyung Min Kim) 대한핵의학회 1998 핵의학 분자영상 Vol.32 No.1

        N/A For estimation of regional myocardial blood flow with O-15 water PET, a few modifications considering partial volume effect based on single compartment model have been proposed. In this study, we attempted to quantify the degree of heterogeneity and to show the effect of tissue flow heterogeneity on partition coefficient(λ) and to find the relation between perfusable tissue index(PTI) and λ by computer simulation using two modified models. We simulated tissue curves for the regions with homogeous and heterogenous blood flow over a various flow range(0.2-4.0ml/g/min).Simulated heterogeneous tissue composed of 4 subregions of the same or different size of block which have different homogeneous flow and different degree of slope of distribution of blood flow. We measured the index representing heterogeneity of distribution of blood flow for each heterogeneous tissue by the constitution heterogeneity(CH). For model I, we assumed that tissue recovery coefficient (FMME) was the product of partial volume effect(FMMF) and PTI. Using model I, PTI, flow, and FMM were estimated. For model II, we assumed that partition coefficient was another variable which could represent tissue characteristics of heterogeneity of flow distribution. Using model II PTI, flow and λ were estimated. For the simulated tissue with homogeneous flow, both models gave exactly the same estimates of three parameters. For the simulated tissue with heterogeneous flow distribution, in model I, flow and FMM were correctly estimated as CH was increased moderately. In model II, flow and λ were decreased curvi-linearly as CH was increased. The degree of underestimation of λ obtained using model II, was correlated with CH. The degree of underestimation of flow was dependent on the degree of underestimation of λ. PTI was somewhat overestimated and did not change according to CH. We conclude that estimated λ reflect the degree of tissue heterogeneity of flow distribution. We could use the degree of underestimation of λ to find the characteristic heterogeneity of tissue flow and use λ to recover the underestimated flow.

      • SCOPUSKCI등재

        혈관성형술 후 재협착 방지 치료에 사용하기 위한 원통형 풍선 Re-188-DTPA 의 선량 분포와 내부피폭 선량

        이진,이명철,이동수,정준기,정재민,신승애 대한핵의학회 1999 핵의학 분자영상 Vol.33 No.2

        Purpose: Liquid beta emitter filled in angioplasty balloon could be used to perform endovascular balloon brachytherapy to prevent coronary artery restenosis. We investigated the dosimetry for Re-188-DTPA liquid-filled balloon and medical internal radiation dosimetry in case of balloon leakage. Materials and Methods: We estimated radiation dose from an angioplasty balloon (20 mm lengfh, 3 mm diameter cylinder) to the adjacent vessel wall using Monte Carlo EGS4 code. We obtained time-activity curves of kidneys in normal dog and calculated Tmax, T1/2. Using MIRDOSE3 program, we estimated absorbed doses to the major organs (kidneys, bladder) and the whole body when we assumed that balloon leaked all the isotope contained. Results: The radiation dose was 17.5 Gy at the balloon surface when we applied 3,700 MBq/ml of Re-188 for 100 seconds. Fifty percent of the energy deposited within 1 mm from the balloon surface. The estimated internal dose to the whole body was 0.005 mGy/MBq and 18.5 mGy for the spillage of 3,700 MBq of Re-188. Conclusion: We suggest that Re-188-DTPA can be used for endovascular balloon brachytherapy to inhibit coronary artery restenosis after angioplasty with tolerable whole body radiation dose in case of balloon rupture.

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