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A Study on Promotional Plans of Seongnam-Jungang Traditional Market
윤명길(Myoung Kil Youn),신근식(Keun Shik Shin) 한국IT마케팅학회 2014 Journal of Information Technology and Management Vol.2 No.2
The study had background and purpose of development of not only Seongnam-Jungang Traditional Market but also shops and investigated promotional plans by managing the association of merchants. The subject was Seongnam-Jungang Traditional Market and Sujeong-ro nearby with local stores alliance in 1.5km radius. The association of merchants of Seongnam-Jungang Traditional Market investigated changes of commercial area and distribution around Seongnam-Jungang Traditional Market about 8 years from occurrence of 2-times fire accidents in 2002 and 2006 to end of 2013 to give ideas on changes of commercial areas of Sujeong-ro development area including Seongnam-Jungang Traditional Market.