http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : 송필수(Peel Soo Song) (검색결과 3 건)
- 무료
- 기관 내 무료
- 유료
-
연구논문 : 관광산업 종업원의 감성지능이 직무성과에 미치는 영향: 노동유연성과 조직몰입의 매개효과를 중심으로
송필수 ( Peel Soo Song ),박정우 ( Jung Woo Park ) 한국컨벤션학회 2014 MICE관광연구 Vol.14 No.1
In this study, researcher analyze the effect of emotional intelligence on job performance through labor flexibility and organizational commitment in tourist industry. For empirical study, 2474 data collected from employee who is working at tourist industry. Result of this study show us that emotional intelligence has positive effect on job performance. Furthermore, labor flexibility and organizational commitment has partial mediating effect between emotional intelligence and job performance. The study result implicate that emotional intelligence effect on variety job attitude and performance. Base on the study result, researcher suggest implication, limitation of study and future study direction.
-
관광 산업에서 E-서비스품질이 고객만족, 재이용의도 그리고 추천의도에 미치는 영향에 관한 연구
송필수(Peel Soo Song),박정우(Jung Woo Park) 한국관광연구학회 2014 관광연구저널 Vol.28 No.6
In this study, researcher analyze the effect of e-service quality on customer satisfaction, reuse intention and recommendation in Tourist industry. Customer satisfaction is treated as important factor because it can create additional value for firms. Customer satisfaction can effect on reuse intention and recommendation purpose , So there is a needs to find out the role of customer satisfaction in E-service sector. Furthermore, measuring E-service quality in previous study has too broad context to find out detail effect of E-service quality, so researcher develop detailed questionnaire items. For empirical study, 599 data collected from customer who using e-service about tourist industry. Result of this study show us trust/security and online perfection are important to customer. It means that trust/security and online perfection should be a major capability when organization consider that provide e-service to customer. Researcher suggest conclusion base on empirical analysis with implication of this study and limitation.
-
관광산업의 SNS 마케팅 활동이 브랜드 인지도, 브랜드 이미지, 기업 이미지 및 구매의도에 미치는 영향
박정우(Jung Woo Park),송필수(Peel Soo Song) 한국관광연구학회 2015 관광연구저널 Vol.29 No.7
In these days, people can share informations though internet without regard to time and place because of information technology and smart phone device has developed recently. In this circumstance, SNS(Social Network Service) that is based on communication of online users are used by through all of generations. SNS has spread to users who is using internet, 60.7% of Republic of Korea citizen uses this SNS. So there are new opportunity from SNS to use in marketing way. Corporations uses SNS to manage consumers and does marketing activity. So there is a need to figure out the effects of the spectrum related with SNS, especially in tourism industry, more specifically in food service business. In this study, try figuring out that SNS marketing activity effects on brand awareness, brand image, corporate image and purchase intention in food and beverage industry. 148 data are used for empirical analysis. Result of empirical study is that SNS marketing activity has positive effect on brand awareness, brand image and corporate image. And also, these 3 terms have positive effects on purchase intention. Result show us that SNS has a value which include benefit/cost related matter. Base on this rusult, researcher provide a managerial implications base on empirical study.
연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
