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청소년의 학생건강체력(PAPS)과 스포츠자신감이 신체적 자기개념과 학교생활적응에 미치는 영향
허정훈(Huh Jung Hoon),박용범(Park Yong Bum),설정덕(Sul Jeong Dug) 학습자중심교과교육학회 2015 학습자중심교과교육연구 Vol.15 No.12
본 연구는 청소년의 학생건강체력(PAPS)과 스포츠자신감이 신체적 자기개념과 학교생활적응에 어떠한 영향을 미치는지 분석하는데 그 목적이 있다. 총 476명 (남:257, 여209)의 중학생을 대상으로 PAPS등급, 스포츠자신감, 신체적 자기개념, 학 교생활적응 검사지를 사용하여 빈도분석, 요인분석과 신뢰도 검증, 일원변량분석을 실시한 후 다음과 같은 결과를 도출하였다. 첫째, 건강체력 등급이 높은 청소년일수 록 신체적 자기개념이 높았다. 둘째, 건강체력등급이 높은 청소년들이 학교생활적응 도 높았다. 셋째, 스포츠자신감이 높은 청소년일수록 신체적 자기개념이 높았다. 넷 째, 스포츠자신감이 높은 청소년일수록 학교생활적응도 높았다. 이러한 결과는 청소 년의 실제적 건강체력과 스포츠에 대한 자신감이 신체적 자기개념은 물론이고 학교 생활적응에도 긍정적인 영향을 미칠 수 있음을 시사한다. This study is aims to analyze how the effect on physical self-concept and school adjustment about PAPS and sports confident to youth student. A total of 476(man:267, woman:209) randomly selected middle school students participated in this school. And we used to questionnaire about level of PAPS, sport confident, physical self-concept, school adjustment. Then we did analysis of frequency, factor analysis, reliability verify. Here are the following results. First, The more high-grade PAPS youth were more physical self-concept. Second, high-grade health and physical fitness youth were more school adjustment. Third, The high-grade sports confident youth were also physical self-concept high. Fourth, The more sports confident youth were also school adjustment high. The results above show that the youth student of heath fitness, sports confident has an importance effect on the physical self-concept and school adjustment.
프로야구 타이틀 스폰서십 활동이 기업이미지 및 구매결정에 미치는 영향
조용찬(Cho Yong-Chan),설정덕(Sul Jung-Dug),이명석(Lee Myung-Suk) 한국체육과학회 2011 한국체육과학회지 Vol.20 No.2
The objective of this study was to analyze the influence that the activity of pro-baseball title sponsorship has on the CI and purchase decision to provided basic materials on the effect for enterprise to participate in the pro-baseball title sponsorship. The following result was drawn on the basis of objective of study. Checking if the activity of pro-baseball title sponsorship was recognized or not due to demographic and statistical property (gender, age, schooling, occupation), it was recognized through relay broadcasting, new/newspaper article, portal Internet site, admission ticket, etc. The communication activity. title sponsor activity and image enhancing activity of enterprise was found to have significant influence on the specialized image. The communication activity of title sponsor activity and image enhancing activity of enterprise was found to have significant influence on trust image. The communication activity of title sponsor activity and image enhancing activity of enterprise was found to have significant influence on the image of social contribution. The communication activity of title sponsor activity and image enhancing activity of enterprise was found to have significant influence on the intent to purchase. The communication activity of title sponsor activity of enterprise was found to have significant influence on the trust of consumer.