한국농업의 근대화방향과 문제점

설봉식 中央大學校經營大學 1967 經營論集 Vol.24 No.-

패션 기업가정신 : 동대문시장 도매상의 상인정신

설봉식 한국전문경영인학회 2022 한국전문경영인학회 학술대회 발표논문집 Vol.2022 No.11

LG그룹의 成長과 經濟發展의 寄與度

薛鳳植 한국경영사학회 2000 經營史學 Vol.22 No.-

산업용품 유통합리화를 위한 유통단지조성에 관한 연구

설봉식,이경원,김웅진 한국유통학회 1996 流通硏究 Vol.1 No.2

IPTV를 통한 상품 판매형 T-Commerce의 발전 모델에 관한 연구 - 정보제공 유형에 따른 성공요인을 중심으로 -

설봉식,조중환,신충식 한국기업경영학회 2009 기업경영연구 Vol.16 No.4

In light of the fact that the fusion concept of broadcasting and communication has been generalized and potential growth of IPTV leading such trend has been highly evaluated, the present study was intended to evaluate the measures that will boost the new retail pattern emerging in line with activated IPTV-based T-Commerce, facing up to reality that it has yet to move away from the traditional TV home shopping or Internet shopping mall pattern, and to that end, document study and survey were conducted in this study in an attempt to identify the factors for users’ preference between the independent service and interlinking service, which are sort of T-Commerce services provided depending on type of information. There are only three years to the obligation of digital broadcasting now. DCATV was expected to be activated as media which could replace the existing one-way CATV. However, as IPTV, digital TV media of new concept which adopts the concept of communication to broadcasting, is acknowledged as broadcasting and is vigorously competing with DCATV, it is rapidly growing based on the existing strong internet infra and the numbers of users. In addition, T-Commerce industry, which planned to utilize DCATV media, is expanding its investment to IPTV and tries to prepare for proper contents and broadcasting platform. It is because the conceptual basis of DCATV is not comprehensive and has its limits to adopt and realize various functions by introducing digital broadcasting in the user environment of CATV in providing a lot of channels and contents for viewers. However, in the current situation that the T-commerce is developing to the synchronized way rather than the existing independent way and the development and distribution of digital contents are needed accordingly, it can be said that both DCATV and IPTV have no problem to accept synchronized broadcasting contents and use them. However, DCATV companies are making every possible efforts to develop competitive factors to compete with the compatibility and expandability of IPTV and to build up user environment which can accept interactive broadcasting contents and provide the ease of use for views. However, the capability of IPTV to secure potential customers and viewers through the active use of internet infra can be said to be powerful. A 2-month survey of 150 respondents for positive analysis was conducted, beginning in June through August 2009 and consequently, 120 effective samples were taken which were categorized by convenience, usefulness ad accessibility based on service selected to develop the inquiries. And after defining each factor as independent variable, while the selection level between independent service and interlinking service was defined as dependent variable, the survey was conducted to identify whether and what independent variable has effect on dependent variables, making use of multiple regression analysis . As a result, the factors of interlinking service appeared to be greater than those of independent service, indicating more interest of users, and the selection was made considering more various factors. That is, the users appeared to be more interested in sense of perception, in other word, whether the useful information on products is offered, security of payment system is granted and the convenience in using remote is secured, whereas the users were less interested in independent service because of its simple service and low accessibility. So far, the level of customers’ understanding about T-Commerce is very low in Korea. The biggest difficulty in the survey for the empirical analysis was to get people understand about T-commerce. However, our customers’ receptivity and understanding about digital culture are great and rapidly grow. Therefore, for the three years left before the obligation of digital broadcasting, social understanding about the convergence of broadcasting and telecommunication should be improved, and our own broadcasti... 방송과 통신의 융합 개념이 일반화되고 그 선두주자로 IPTV의 성장 잠재력이 높이 평가되고 있는 현 시점에서 2005년 상품 판매형 T-Commerce 사업자 10개 업체를 선정한 이 후 별다른 발전 양상을 보이지 못하고 기존의 TV홈쇼핑의 형태와 인터넷 쇼핑몰 형태를 크게 벗어나지 못하고 있는 실정이다. 이에 본 연구는 신규 매체인 IPTV를 기반으로 T-Commerce 활성화를 통한 새로운 소매업태의 출현과 성장을 위한 방안을 살펴보고자 하는 측면에서 정보 제공 유형에 따른 T-Commerce의 서비스 형태인 독립형과 연동형 서비스의 시행에 대한 소비자들의 선택 요인을 알아보기 위해 문헌조사와 설문조사를 통해 연구를 수행하였다. 연구 결과 독립형 서비스 선택 영향 요인보다 연동형 서비스 선택 영향 요인이 더 많은 것으로 나타나 소비자들이 많은 관심을 가지고 있으며 보다 다양한 요인들을 고려하여 선택하는 것으로 나타났다.

선비정신과 CEO의 행위규범

설봉식 한국기업경영학회 2006 기업경영연구 Vol.13 No.2

The behavioral norm of Seonbi-type CEO has been defined as below: Firstly, it is a true leadership. Now the contemporary CEO of our corporations has come to a stage where they should pursue Seonbi-type behavioral norm which is based on right attitude & behavior and a long-term perspective cause rather than a short-sighted benefit. Secondly, CEOs should accomplish better business performance with a new thoughts and innovative acts based on Seonbi-life itself, Seonbi-spirit and continuous research & development. Thirdly, CEOs should take an example of Seonbi’s detailed altruism and pursue ethical business management as a “must”, not as a selective choice for the improvement of noble value of organizational members rather than a short-sighted profit. This thesis has attempted to explore an ideal behavioral norm of CEO based on an understanding of real feature of Seonbi and Seonbi spirit built on their great life. Of course this kind of approach will have to be attempted with expert knowledge about Korean history, accumulated research, unique historical analytical tool & measure and know-how. Therefore the writer is afraid if hard criticisms could come from experts. However the attempt is made hurriedly but cautiously with an pressing and overwhelming expectation about Korean type or Seonbi-type CEO. Going forward, the thesis about CEO with true Seonbi-type noble behavioral norm and leadership will be upgraded by polishing this inferior thesis through more analytical and wide research. 경제위기가 지속되고 있는 오늘날 우수한 CEO의 증가에 대한 기대가 증폭되고 있고, CEO의 바람직한 행위규범에 대한 경제사회적 요구도 크다. 그렇다면 CEO의 바람직한 행위규범을 어떻게 정립시킬 것인가? 이와 같은 물음에 이 논문에서는 선비형 CEO의 행위규범을 다음과 같이 세 가지로 정리하였다. 첫째, 참 리더십이다. 이제 우리 기업의 CEO 그룹은 선비정신에 바탕을 둔 참 리더십과 같이 장기적 안목에서 명분을 추구하는 선비형 행위규범을 갖추어야 할 단계에 와 있다. 둘째, CEO는 선비의 삶 그 자체와 선비정신의 고양과 끊임없는 연구와 개발은 물론 그 바탕위에서 보다 새로운 사고와 혁신적인 행위를 통해 보다 나은 전략의 마련으로 더 나은 경영성과를 거두어야 한다. 셋째, CEO는 선비의 자상하기까지 한 이타심을 본받고 회사와 조직구성원의 숭고한 가치향상을 위하여 선택적이 아닌 필수적으로 윤리경영을 추구해야 한다. 물론 이와 같은 접근은 장엄한 한국사에 대한 전문적 지식과 연구축적, 역사학적인 특유의 분석도구와 수단, 그리고 노하우를 갖추고 시도해야만 한다. 그러나 한국형 내지는 선비형 CEO에 대한 벅찬 기대 때문에 조심스럽게 실험적 접근을 시도하는 것 또한 의의가 있는 일이다.

그 순간_성결 은혜기 : 호주머니의 회개

설봉식 기독교대한성결교회 활천사 2016 활천 Vol.746 No.1

한ㆍ몽ㆍ러 地域經濟協力을 위한 네트워크 - 多者間貿易을 중심으로 -

설봉식,강명구 동중앙아시아경상학회 2000 한몽경상학회 학술대회 Vol.2000 No.1

러시아 경제의 미래전망

설봉식,강명구 동중앙아시아경상학회 2000 한몽경상연구 Vol.5 No.-

한ㆍ몽ㆍ러 地域經濟協力을 위한 네트워드 - 多者間 貿易을 중심으로 -

설봉식,강명구 동중앙아시아경상학회 2000 한몽경상연구 Vol.6 No.-