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골프장 서비스품질경영과 내부고객만족도, 내부서비스품질지각과의 관계
엄대영(Eum, Dae-Young),석강훈(Seok, Kang-Hoon),김애랑(Kim, Ae-Rang) 한국사회체육학회 2014 한국사회체육학회지 Vol.0 No.58
The purpose of this study was to perceive the importance of taolt service quality management and to provide basic materials for the managerial activities to attract oglf consumers by identifying the relationship between internal customer satisfaction and internal service quatliy perception from the perspective of the total processes of service quality management activities on employees and officers of golf course who play very important roles in customer satisfaction. In this study, privaet golf courses with more than 18 holes and 20 public golf courses in Y area in 2011 were selected and 500 staffs in those courses were asked to answer the questionnaires. Samples were selected via convenient sampling method and self?administration method was adopted as a survey method. Except 15 responses with missing o irnsincere answers, 485(97.0%) survey responses were used as valid samples. The results of the analysis are as follow: First, the higher the level of human resource management, high management leadership, information management was, process management and customer centered factors was, the highe rthe internal customer satisfaction was. Second, When the level of human resource management, customer centeredness, and information management factors was higher, the ambiguity of the role was higher, when the level of customer centeredness, information management, and strategic plan factors was higher, the credibility was higherW. hen the level of human resource management, high management leadership, information management, process management was higher, the evaluation and compensation were higher, when the level of human resource management, high management leadership, information management, process management was higher, the perception of discretion became higher.
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스쿠버다이빙리조트 최적화 경영 모델 개발을 위한 지역관광인프라 연계 방안 연구
엄대영(Eum, Dae-Young),석강훈(Seok, Kang-Hoon) 한국체육과학회 2014 한국체육과학회지 Vol.23 No.5
The purpose of this study is to propose a solution of linkage with regional tourist infrastructure to develop an optimized administration model for scuba-diving resorts that can create regional brands through the specialization of marine sports tourism. First, the core elements to realize the core value; the maximization of the essential value of scuba-diving resorts and the regional development, are the maximization of strong operation ability, the maximization of administrative performance and the maximization of organizational capacity. Second, as the assessment items and criteria for the selection of location for scuba-diving resort, main items are underwater environment, climate, regional tourist conditions, regional receptive level, accessibility of transportation and possibility of developing marin tourist complex, and each main item has 2-6 sub-items. Third, various services such as tourism in connection with region, accommodation and locally specialized products should be provided to visitors in a form of resort focused on scuba-diving service, and optimized administration model of marine management to co-work with local fisherman should be established. Fourth, scuba-diving sites should be revitalized through increasing the number of scuba-divers by developing the market that can secure consumers, considering the existing small scuba-diving shops and maintaining cooperative relationship with the local fishery residences, and a new model should be created to foster the scuba-diving resort industry by organizing advisory panel mainly with the personnels who have good experience in diving training institutes, media, equipment suppliers and resorts to develop policies for the advancement and future of scuba-diving or develop a good system applicable to large center. Lastly, if government, academy, marin industry and local community make together a co-work to drive scuba-diving industrial cluster, select the suitable location for the cluster and maximize the industrial convergence by combining local scuba-diving resort industry into one, not only the economic advancement which is the essential value of local development but also a new value of sustainable marin industry could be created.
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새로운 플라보노이드 유도체인 DA-6034의 랫드에 대한 단회 및 4주간 반복 경구투여 독성에 관한 연구
강병철(Byeong-Cheol Kang),권은아(Euna Kwon),이나래(Na-Rae Lee),석대영(Dae Young Seok),김경남(Kyeong Nam Kim),이국현(Kook-Hyun Lee),안진숙(Jin Suk Ahn),김종재(Jong Jae Kim),한성희(Sung Hee Han),김의종(Eui Jong Kim),안병옥(Byoung Ok Ah 한국실험동물학회 2002 Laboratory Animal Research Vol.18 No.4
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