스포츠용품 브랜드자산과 브랜드태도, 브랜드몰입 및 브랜드 신뢰와의 관계

서일한(Seo, Il-Han),김선희(Kim, Sun-Hee) 한국체육과학회 2021 한국체육과학회지 Vol.30 No.6

The purpose of this study is to investigate the relationship between sporting goods brand equity and brand attitude, brand immersion and brand trust. For the study, 310 questionnaires were distributed and 298 copies were finally selected and analyzed using the statistical program SPSS 24.0. As analysis methods, frequency analysis, reliability analysis, confirmatory factor analysis, descriptive statistical analysis, and path analysis were performed. The results of the study were first, that the brand assets of sporting goods had a positive effect on the brand attitude. Second, sporting goods brand assets were found to have a positive effect on brand immersion. Third, sporting goods brand assets were found to have a positive effect on brand trust. Fourth, sporting goods brand attitude was found to have a positive effect on brand belief. Fifth, it was found that brand immersion in sporting goods had a positive effect on brand belief. As can be seen from the results, the brand image was sensitive to fashion, liking, sophistication, and personality in the past, but now, with the brand image of sporting goods fixed, the brand image no longer affects the brand attitude, brand immersion, and brand trust. In this respect, new implications of this study can be found.

가야금 병창의 충청지역 발생 고찰

서일도 ( Seo Il Do ) 아시아문화학술원 2016 인문사회 21 Vol.7 No.4

본 연구의 목적은 초창기 중고제 판소리나 가야금 산조, 가야금 병창이충청도에 그 기원이 있음을 밝히고 이를 통해 충청도가 국악에 미친 영향과 이러한 특징을 갖게 된 과정을 밝히는 데 있다. 그동안 판소리, 가야금 산조, 가야금 병창은 전라도 기원설이나 김창조 창제설이 보편적인 인식이었다. 그러나 유성기 음반의 자료, 『갑신완문』,『조선창극사』의 자료를 통해 가야금 병창의 충청도지역 발생설을 유추하게 되었다. 충청도는 제주도를 제외한 모든 지역과 맞닿아 있어 자연스럽게 전국의 문화와 소통할 수있었다. 또한 『조선창극사』에 나오는 전기 8명창에 소개한 명창 14인 중 전라도 출신은3명, 경기도 출신은 2명인데 비해 충청도 출신은 9명으로 65%를 차지하고 있다. 이는 초창기 판소리가 충청도와 연관이 깊다는 증거이며 판소리의 새로운 장단과 더늠들이 개발되고 체계가 잡혀가기 시작한 동시에 충청지역의 영향력이 매우 컸다는 점을 알 수 있는 중요한 자료이다. 특히, 가야금 병창은 기존의 역사적 기록에서 특별히 논의 될 만한 발전적인 특징을 보이지 않다가 20세기 초 새로운 시대를 맞으며 변화된 대중들의 취향과 흥취에 맞게 가야금이 가지고 있는 음악적 표현력과 판소리가 가진 서사성, 음악적 특징성들을 조합하여 박팔괘가 기존에 없었던 새로운 양식의 가야금 병창을 만들어 낸 것임을 연구 결과로 제시하였다. The purpose of this research is to figure out the feature of the impact of Chungcheong province on Gukak by discovering that the origin of joong go jae Pansori in the early day, sanjo of gayageum, and singing of gaygeum is from Chungcheong province through pansori that was recognized universally, gayageum sanjo, theory of origin that the singing of gayageum is from Jeollado, the gramophone record material of theory of invention by Kim chang, Gapssinwanmun, and materials of Chosun traditional opera. Chungcheong province could naturally communicate with the whole nation and their culture because it was against all the areas except Jeju Island. And taking a look at the Chosun traditional opera written by Jeong no sik, it introduces the former eight masters of singing, and among 14 of them, 3 are from Jeollado, 2 from Geonggi, and 9 of them are from Chungcheong, which is over 65%. This is an evidence that the Pansori in the early days have deep connection with Chungcheong do, and an important material that proves that the impact of Chungcheong do was very huge concurrently with the development of new beat of Pansori, development of the-neum, and system starting to get organized. Especially singing of gayageum did not have any developmental feature that would be considered as a topic of discussion in the historical record, but in the beginning of 20thcentury, with the new era, it is shown that Parkpal gwae made a new kind of gayageum singing that has never existed before by combining musical expression that gayageum has and narrativity and musical feature that pansori has that fits the changed general public``s taste and joy.

고정자 절연파괴 상태에서의 진상각제어를 통한 IPM-type과 SPM-type BLDC모터의 고장상태 비교분석

서일만(Il-man Seo),이윤석(Yun-Seok Lee),김경태(Kyung-tae Kim),허진(Jin Hur) 대한전기학회 2013 대한전기학회 학술대회 논문집 Vol.2013 No.7

골프초보자의 여가제약이 몰입 및 운동지속의도에 미치는 영향

서일한 ( Seo¸ Il Han ),김도균 ( Kim¸ Do Kyun ),김선희 ( Kim¸ Sun Hee ) 한국이벤트컨벤션학회 2020 이벤트 컨벤션 연구 Vol.16 No.4

Purpose - It purpose to provide basic data for stable formation of the golf market as a lifelong sport by grasping the effect of golf beginner's leisure restrictions on immersion and exercise speed. Design, data, and methodology - The measurement tools are a total of 29 questions about demographic characteristics, leisure constraints, immersion, and intention to continue exercise and the statistical processing was analyzed by the SPSS 25.0 program Result - First, the leisure Constraints of golf beginners had a significant impact on cognitive and behavioral immersion. Second, leisure Constraints had a significant effect on the intention to continue exercise. Third, immersion had a significant effect on the intention to continue exercise. Conclusions -The golf market will be revitalized through an in-depth understanding of golf beginners who are new customers in the golf market.

무용공연관람자의 공연인지도가 공연이미지 및 티켓구매의도에 미치는 영향

서일한(Seo, Il-Han),하희문(Ha, Hee-Moon),김선희(Kim, Sun-Hee) 한국체육과학회 2020 한국체육과학회지 Vol.29 No.4

This study, which began with a concern for the creation of paid audiences in dance performances, aims to identify the impact of the performance recognition on the performance image and the intention to purchase tickets. The conclusions of the resulting research are as follows: First, a regression analysis was conducted to find out the impact of performance recognition on the performance image of a dance performance viewer, and it was found that the dancer"s and work"s recognition had a significant impact on the performance image. Among the performances, it was found that the dance troupe had no significant impact on the performance image. Second, a regression analysis was conducted to find out the impact of performance recognition on ticket purchase intentions of dance performance viewers, and it was found that the recognition of works and the recognition of dance companies among performance recognition had a significant impact on ticket purchase intentions. It turns out that dancer guidance has no significant impact on ticket purchasing intentions. Third, a regression analysis was conducted to find out the impact of the performance image of the dance performance viewer on the intention to purchase tickets, and the results showed that the performance image had a significant impact on the intention to purchase tickets.

프로축구 구단의 사회적책임(CSR) 활동이 구단이미지와 모기업 충성도에 미치는 영향 : FC서울구단을 중심으로

서일한(Seo, Il-Han) 한국체육과학회 2020 한국체육과학회지 Vol.29 No.1

This study empirically examines corporate social responsibility in order to examine the effects of CSR activities on professional image and parental loyalty. The purpose is to provide information. Data were collected using the convenience sampling method for FC Seoul home fans in 2019, and the questionnaire response was collected 246 out of a total of 250 questionnaires. Proceeded. For data processing, frequency analysis, reliability analysis, and correlation analysis using SPSS 23.0 were conducted. AMOS 22.0 was used to verify the model"s fit and the hypothesis of the study through confirmatory factor analysis and structural equation model analysis. First, as a result of verifying the CSR and image of professional soccer teams, social contribution activities and consumer protection activities have a significant effect on the formation of the team"s image. Second, as a result of verifying the relationship between professional soccer team image and parent company loyalty, it was found that professional soccer team image had a significant effect on parent company loyalty. Third, as a result of verifying CSR and parental loyalty of professional football teams, economic responsibility and social contribution activities of social responsibility activities have a significant effect on parental loyalty.

생활스포츠에 참여하는 뉴실버세대의 라이프스타일이 여가만족 및 생활만족에 미치는 영향

서일한(Seo, Il-Han),김선희(Kim, Sun-Hee),정아람(Jung, A-Lam) 한국체육과학회 2021 한국체육과학회지 Vol.30 No.2

The purpose of this study is to identify the impact of lifestyle and leisure satisfaction on the New Silver Generation participating in daily sports. In order to achieve this goal, a survey was conducted on members who exercise at private sports centers and public sports facilities located in the Seoul metropolitan area as of 2020. The subjects of this study were surveyed on elderly people participating in daily sports at sports welfare facilities located in the Seoul metropolitan area in 2020. A total of 300 copies were distributed to use 283 questionnaires in this study, excluding 17 that were deemed unfaithful or missing answers, and frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, and regression analysis resulted in the following conclusions: First, it has been shown that the New Silver Generation"s lifestyle of socializing, fulfillmentism, and healthism have a positive impact on leisure satisfaction. Second, lifestyle socialism, achievementism, and healthism of the New Silver Generation have been shown to have a positive impact on life satisfaction. Third, leisure satisfaction has been shown to have a positive effect on living satisfaction. Considering the above results, the lifestyle of the New Silver generation affects the satisfaction of life through the medium of leisure satisfaction.

리조트개발과 지역사회와의 관계

김태형(Kim Tai-Hyung),서일한(Seo Il-Hwan) 한국체육과학회 2008 한국체육과학회지 Vol.17 No.4

Many countries and regions consider travel development as a tool of local development. As 5-day workweek and 5-day class in schools have been settled down, people get interested in leisure and recreation. The moderners for use of free time, the companies for expanding their business, and a local self-goverment for securing the local tax and revitalization of the regional economy are interested in development of resorts. Examining the perception, opinion, development direction of the local self-government and satisfaction with business, the purpose of this study was to determine factors affecting an economic, a sociocultural, and an environmental effect and understand an economic impact of developed resorts by comparing and analysing similar cases of other resorts. To this end, a total of 500 usable data were collected from local residents (N=650) in the area where the integrated resorts are developed. A total of 35 items were used including 6 items about demographic information, 15 items about perception, 14 items about the impact of resort development after examining validity of the instruments. The examination of the Cronbach's α indicated that all scales were deemed to be relatively reliable (perception=.821, revitalization of economy=.788, price stabilization=.662, cultural environment development=.804, public morals crime= 796, environmental impact=.883). Data were analyzed using the statistical package of SPSS for Window 12.0. Empirical analysis was conducted as a method of case analysis in order to figure out the economic impact of resort development analyzing the currently operated resorts. Following the aforementioned procedures, the results of this study were as follows. First, the relationship between perception of resort development business and an economic, a socio-cultural, and an environmental impact was significant. Second, there were factors that affects the perception of the resort development business and an economic, a socio-cultural, and an environmental impact.

프로야구단의 사회적 책임활동(CSR)이 모기업이미지 및 모기업제품 구매의도에 미치는 영향

김동규(Kim, Dong-Kyu),서일한(Seo, Il-Han),최경근(Choi, Kyong-Keun) 한국체육과학회 2019 한국체육과학회지 Vol.28 No.4

The purpose of this study was to examine the relationships among pro baseball team"s CSR activity, parent company image and parents company"s product purchase intention. Toward this end, a total of 202 respondents was selected using a convenient sampling method and responded to the survey questionnaire. 202 usable data were utilized in data analysis procedure. Data were analyzed using frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis, and structural equation model with SPSS 23.0, AMOS 23.0. The results of this study were as follows. Firstly, pro baseball team"s CSR activity had a positive influence on the parent company image. Secondly, pro baseball team"s CSR activity had a positive influence on the parent company"s product purchase intention. Thirdly. parent company image had a positive influence on the parents company"s product purchase intention. Discussions and additional implications were also suggested.

스포츠브랜드 콜라보레이션 제품특성이 브랜드 가치 및 충성도에 미치는 영향

김현수(Kim, Hyun-Su),서일한(Seo, Il-Han) 한국체육과학회 2020 한국체육과학회지 Vol.29 No.1

To study how sports brand collaboration product characteristics affect brand value and brand loyalty, I have conducted a survey of consumers who visited stores equipped with collaboration products such as Nike, Adidas, Fila and New Balance for about one month from September 2 to October 3, 2019 and distributed a total of 300 questionnaires, out of which 31 responses of non-reply and duplicate replies have been excluded, for a total of 269 responses were used for this study. Using IBM SPSS 23.0 as my research method, the objectives of the study were derived by conducting frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, and regression analysis, and the results are as follows: First, originality, symbolism and rarity among sub components of sports collaboration product characteristics had a statistically significant effect on brand value. Second, among the sub components of sports collaboration product characteristics, originality, symbolism had a statistically significant effect on brand loyalty. Third, sports brand collaboration brand value had a statistically significant effect on brand loyalty.