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음식축제에 대한 참여태도와 주관적 규범이 참여의도에 미치는 영향
복미정(Mi-Jung Bok),박나은(Na-Eun Park) 한국컴퓨터정보학회 2019 韓國컴퓨터情報學會論文誌 Vol.24 No.4
The purpose of this study is to analyze the effect of behavior attitude and subjective norm on food festival behavior intention of married women living in Ulsan area. The data were analyed with PASW 18.0 using reliability analysis, frequency analysis, paired T-test, T-test, correlation analysis, one-way ANOVA and multiple regression analysis. The results were as follows. First, First, married women had a slightly higher passive behavior intention than aggressive behavior intentions on food festivals. Second, the more the experience of past food festivals, the higher the economic level, the higher the housewife "s housewives, the higher the food festival behavior intention. Third, the behavioral intention of food festival increased with higher behavioral attitude and subjective norms. Fourth, subjective norms were the most influential variable for the behavioral intention of married women. Next, the behavior attitude for food festival was found.
아동소비자의 자기조절능력, 물질주의 및 이타주의가 윤리적 소비행동에 미치는 영향
복미정(Mi-Jung Bok),서정희(Jeong-Hee Seo) 한국컴퓨터정보학회 2018 韓國컴퓨터情報學會論文誌 Vol.23 No.4
This purpose of this study was to analyze the variables associated with the ethical consumption behavior of children consumers. This subjects were 431 elementary school students. PASW 18.0 was used for data processing to do frequency analysis, T-test, one-way ANOVA, correlation analysis and multiple regression analysis. The results were as follows. First, children consumers tend to a little higher everyday ethical consumption behavior than others-oriented ethical consumption behavior. Second, as a result of analyzing ethical consumption behavior according to social economic variables, a high tendency of ethical consumption behavior was shown in groups that personality is extrovert and their household economic status is over upper middle class and father’s age is higher. Third, the variables affecting ethical consumption behavior of children consumers were self-regulation ability, materialism, altruism, personality tendency, household economic status. Materialism had a negative effect but self-regulation ability, materialism, altruism, personality tendency, and household economic status had a positive effect.
복미정(Mi-Jung Bok),홍은실(Eun-Sil Hong) 한국컴퓨터정보학회 2020 韓國컴퓨터情報學會論文誌 Vol.25 No.9
본 연구는 30대에서 50대 남성 직장인 394명을 대상으로 의생활 라이프스타일을 유형화 한 후 유형별 특성을 분석하고자 하였다. 자료를 처리하기 위해 PASW 18.0 통계 프로그램을 이용하여, 빈도분석, k-평균 군집분석, 일원분산분석 및 교차분석을 실시하였다. 연구결과 첫째, 의생활 라이프스타일은 ‘패션 리더형(22.3%)’, ‘가격 민감형(12.2%)’, ‘패션 무관심형(27.9%)’, ‘놈코어 패션형(37.6%)’ 등 4개의 집단으로 유형화되었다. 둘째, 의생활 라이프스타일 유형별 사회경제적 특성에서는 연령, 결혼여부, 직업, 월평균 가계소득에서만 통계적으로 유의미한 차이가 나타났다. 셋째, 의생활 라이프스타일 유형별 의복 구매 행동에서는 월평균 외모 관리 비용, 정장 소유 여부, 월평균 의복 구입 비용, 평균 정장 구입 비용에서 통계적으로 차이를 보였다. The purpose of this study was to analyze the characteristics of each type after categorizing the clothing lifestyle of 394 male office workers in their 30s and 50s. The data were analyzed with PASW 18.0 using frequency analysis, k-means cluster analysis, one-way ANOVA and crosstabs analysis. According to findings, first of all, types of clothing lifestyle are divided into 4 groups: a type of fashion leader(22.3%), a type of price sensitive(12.2%), a type of fashion indifference(27.9%), a type of normcore fashion(37.6%). Secondly, the types of clothing lifestyle showed statistically significant difference age, marital status, job and monthly average household income of socio-economic variables. Thirdly, the types of clothing lifestyle showed statistically significant difference monthly average appearance care cost, suit count, monthly average clothing purchase cost, average purchase cost of one suit.
Mi-Jung Bok(복미정),Eun-Sil Hong(홍은실) 한국컴퓨터정보학회 2022 韓國컴퓨터情報學會論文誌 Vol.27 No.3
본 연구는 편의점 도시락을 구매한 경험이 있는 소비자 488명을 대상으로 식생활 라이프스타일을 유형화 한 후 소비자신뢰, 만족도 및 재구매 의도를 분석하고자 하였다. 자료를 처리하기 위해 PASW 18.0 통계 프로그램을 이용하여, 빈도분석, k-평균 군집분석, 교차분석 및 일원분산분석을 실시하였다. 연구결과 첫째, 식생활 라이프스타일은 ‘외식추구형(11.7%)’, ‘편의추구형(18.3%)’, ‘음식무관심형(15%)’, ‘식생활관심형(55%)’ 등 4개의 집단으로 유형화되었다. 둘째, 식생활 라이프스타일 유형별 사회경제적 특성에서는 성별, 연령, 결혼여부, 교육수준, 월평균 가계소득, 월평균 용돈, 직업, 월평균 편의점 도시락 구입횟수, 도시락 구입 시간대 및 1회 평균 도시락 구입비용 등의 모든 변수에서 유의미한 차이가 나타났다. 셋째, 소비자신뢰에서는 편의추구형과 식생활관심형이, 만족도와 재구매 의도에서는 식생활관심형이 가장 높게 나타났다. This study was to analyze consumer confidence, satisfaction and repurchase intention after categorizing food-related lifestyle among 488 consumers who had experience purchasing convenience store lunch boxes. The data were analyzed with PASW 18.0 using frequency analysis, k-means cluster analysis, crosstabs analysis and one-way ANOVA. According to findings, first of all, types of food-related lifestyle are divided into 4 groups: a type of eating out(11.7%), a type of convenience seeking(18.3%), a type of food indifference(15%), a type of dietary interest(55%). Secondly, the types of food-related lifestyle showed statistically significant difference gender, age, marital status, education, monthly average household income, monthly average allowance, job, monthly average number of lunch box buying, lunch box purchase time zone and average one cost of lunch box buying of socio-economic variables. Thirdly, convenience seeking and dietary interest type showed the highest in consumer confidence and dietary interest type showed the highest level of satisfaction and repurchase intention.
복미정(Mi-Jung Bok) 한국컴퓨터정보학회 2018 韓國컴퓨터情報學會論文誌 Vol.23 No.5
This study is aimed to determine types of job values which is searched by 242 university student in Gwangju, to study characteristics of each type, and to analyze key competency of each type. The data were analyed with PASW 18.0 using frequency analysis, k-mean cluster analysis, crosstabs and one-way ANOVA. According to findings, first of all, university student types of job values are divided into 4 groups; a type of intrinsic job values(27.7%), a type of active job value(32.2%), a type of external job value(12.4%), a type of passive job value(27.7%). Secondly, the type of job values showed statistically significant difference only in the monthly allowance of socio-economic variables. Thirdly, the type of job values showed statistically significant difference ‘communication’, ‘mathematics’, ‘problem solving’, ‘self development’, ‘resource management’, ‘interpersonal skills’, ‘technical ability’, ‘understanding organizations’ and ‘work ethics’.