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변현수 한국교통대학교 2014 한국교통대학교 논문집 Vol.49 No.-
The main themes in traditional and virtual environments are the distinguishing customer behavior and the resulting response on their behaviors. Some people are likely to visit for browsing and others merely enter into the store for purchasing. Therefore, if identifying these shoppers according to their purposes is possible, customers and firms will be helped by that. In this study, the author proposes how to observe the streaming of online users' behavior and examine the distinguished groups. The results said that customers are divided into exploratory and goal-directed groups, and these traits of groups largely influence purchase conversion
변현수 韓國交通大學校 2013 한국교통대학교 논문집 Vol.48 No.-
Much attention is being on virtual organizations which have developed from former organizations with information technology. A leader's guide for a virtual organization can enhance the performance because a virtual organization is the organization which a leader forms. In this study, the author focused the role of the leadership for the success of the virtual organization and the followers' attentions. The researcher suggested that transformational and transactional leadership would influence the social identification and loyalty in virtual organizations. Additionally, the orientation of followers' relationship could moderate the impact of leadership on followers' attention. Some propositions were proposed, and which can deepen and reinforce follow-up studies.
변현수 국제문화기술진흥원 2022 The Journal of the Convergence on Culture Technolo Vol.8 No.4
최근까지 많은 학자 및 기업에서 장기간의 고객유지 및 지속적인 수익성 등을 달성하기 위해서 고객 충성도를 제고하기 위한 노력을 쏟아 왔다. 본 논문에서는 고객 충성도를 태도적 및 행동적 차원으로 구분해서 이에 영향을 미치는 선행변수들을 고찰해 볼 수 있는 연구모형을 구상하였다. 구체적으로 자아일치성과 고객 충성도 사이에서 지각된 가치가 매개역할을 수행하는지도 살펴 보았다. 연구결과 자아일치성은 직접적이고도 긍정적인 영향력을 지각된 가치와 고객 충성도에 미치고 있었다. 또한 자아일치성이 태도적 및 행동적 충성도에 영향력을 미치는 상황에서, 지각된 가치가 매개역할을 수행하고 있음을 확인할 수 있었다. 본 연구결과를 이용해 현장의 담당자들과 관련 산업에 하나의 판단근거를 제시할 수 있었다.
변현수 한국교통대학교 2015 한국교통대학교 논문집 Vol.50 No.-
The current paper investigates how consumer decision-making processes can have influence on the consumer’s choice through online shopping. To explore the study, several established researches are collected and considered for further discussions. The results indicated that online shopping progress is different from offline shopping. So the author concluded that the differences should be accepted and handled. For example, consumer decision-making progress is significantly influencing on both consumer choice and awareness of online shopping. However several common features are existing both online and offline. This paper suggests for managers and researchers that more studies are to be reinforced and developed. Especially the size and influence of online shopping through the virtual space is increasing and things like trust are the most important keys for succeeding in trading online.