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중소기업의 문화경영 효과 연구 : 창의적 조직 강화와 기업 경쟁력 확보 측면에서
방라영 경희대학교 경영대학원 2011 국내석사
디지털 정보 사회로 접어들면서 급격한 변화에 따라 혁신하고 창의적인 가치를 창출하지 못하는 기업들은 생존조차 어려운 상황에 직면하게 되었다. 변화하는 경영 패러다임에의 적응 여부가 기업의 성패를 좌우할 것이다. 이러한 환경 변화 속에 비즈니스를 하는 많은 기업들은 엄청난 시련과 도전에 직면하고 있다. 중소기업은 대기업과의 경쟁, 중소기업간의 경쟁 등 시장경쟁에서 해결해야 할 부분이 산재해 있다. 이를 극복하기 위한 중요 과제로 대두되는 것이 창조경영과 창의성이다. 최근 들어 기업에서는 창조 경영을 강조하는 분위기와 함께 창의적 직원, 창의적 기업 문화 등에 대한 관심이 고조되고 있다. 기업들이 창의성을 향상시키는 원천으로 기업 경영에 문화 예술을 접목시키는 사례들이 늘고 있다. 이는 문화예술이 직원의 창의성 배양 더 나아가 창의적 기업의 경쟁력을 제공하는 지렛대 역할을 하기 때문이다. 이에 본 논문은 국내 중소기업의 대표적인 문화경영 사례를 통해 중소기업의 문화 경영의 현주소를 살펴보고 중소기업의 경쟁력 제고를 위한 문화 경영 활성화 방안을 모색하고자 한다. In the 21 century, customers have preferred to the companies and products providing pleasure rather than those of providing comparable level of quality and service. The world's leading economists and culture critics have predicted that the competition among companies would be the competition of culture. At the turn of the digital information society, companies that cannot create innovative value have faced with a difficult situation to survive. The only company which adapts to rapidly changing business paradigm would survive in the competition. That is, the adaptability of a company would determine the success of business. Most of the companies face to adversity and challenge in this business paradigm shift. A small and medium enterprise has a weak point to adapt to the rapid change of business environment. Creative management and creativity is one of the important Key Challenges for a small and medium enterprise to get over difficulties in the change of business environment. In recent years, many companies emphasize the role of a creative worker as well as aggressive culture in management. In order to improve the creativity, many companies associate business management with culture and art. This means that art and culture play an important role to develop the creativity of worker and make creative competitiveness of enterprises. The purpose of this thesis is to study cases of the art and culture business strategy of small and medium enterprises and to investigate how to encourage the art and culture business strategy in small and medium enterprises. First, the theoretical foundation for this study is based on research, Reference book, material from the Internet. Second, I choose 4 successful companies, Feelux, Genic, SungdoGL. Sprout, which are regarded as leading companies whose art and culture business strategy are successful and investigate the main activities and the effects of the art and culture business strategy. Third, I find out key success factors from case studies and theoretical foundation. First of all, a small and medium enterprise needs to establish a vision for art and culture business strategy by making use of aggressive support and taking advantage of professionals to execute the art and culture business strategy successfully. In addition, long-term strategies and operations of cultural management programs must be done to strengthen the core competence of a company. To this, free and creative organizational culture should be supported. Second, based on these implications, the system of using specialist such as a culture coordinator who helps to execute cultural management which is appropriate for the features and sizes of a small and medium enterprise should be activated in order to vitalize art and culture business management of a small and medium enterprise. Also, the consulting service for a small and medium enterprise should be activated. It draws the conclusion that the government should provide systematic supports to facilitate self-motivated and voluntary art and culture business management. A small and medium enterprise must execute the art and culture business strategy to elevate competitiveness. This is not optional but mandatory for survival in the future. Especially, a small and medium enterprise which cannot compete with a large corporation in terms of technology and competitiveness is able to compete with large companies if it makes good use of culture as a strategic management. That is, small and medium companies that can generate creative imagination in art and culture business management would have differentiated competitiveness. Therefore, it is expected that art and culture business management of small and medium businesses would enhance the creative organizations and competitiveness.
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