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해양관광지의 관광객 동기, 장소애착 및 충성도 관련연구: 보령시 대천해수욕장을 중심으로
박준범 ( Junbeum Park ),최재우 ( Jaewoo Choi ) 관광경영학회 2018 관광경영연구 Vol.82 No.-
In order to strengthen the attachment to dependent places and to improve the attachment of places as an identity tourist spot, it can be said that a strategy to reinforce cultural motivation factors in tourism is needed. In other words, tourism sites should be changed to enjoy continuous adventure and thrill, to develop programs that can feel the sense of accomplishment, to introduce resources to recognize newness, to promote curiosity, to promote different cultural experience programs, and to enhance historical and cultural culture. When these cultural motivational factors are met, it is expected that the place of attraction as a sightseeing spot will be strengthened and ongoing visits will be possible. There are many levels of marine tourism in domestic tourism. It is necessary to improve the cultural motivation factors and the conditions to enjoy the physical motivation factors in order to induce continuous visit in summer and attract new tourists. In addition, in order to enhance the loyalty of sightseeing spots, it is important that all places of attachment are important. Therefore, it is necessary to improve the satisfaction of recognizing that they are differentiated from other sightseeing spots when tourists visit, There is a need for a way to help.
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관광지의 물리적 환경특성이 관광가치 및 지역사회연계에 미치는 영향 연구: 군산시 경암동 철길마을을 중심으로
박준범 ( Junbeum Park ),김종봉 ( Jongbong Kim ),임성수 ( Seongsu Im ) 관광경영학회 2019 관광경영연구 Vol.88 No.-
The purpose of this study is to understand the characteristics of the tourist environment in Gunsan City and to increase the value of tourism to attract visitors' preferences and to establish links with the local community. First, based on the physical environment characteristics of the railroad village in Kyouam - dong, it is necessary to develop the physical environment characteristics by empirically identifying the causal relationship with the tourist value felt by tourists. Second, I will present the grounds for establishing tourism marketing strategy by enhancing tourism value and establishing community linkage by empirically identifying the causality that the tourism value formed through the visit of the railroad village in Kyouam - dong influences the community linkage. In order to elucidate the results of this study, a questionnaire survey was conducted to investigate the relationship between the physical environment characteristics of tourist sites and tourism value and community linkage in the railway village of Gyeongam - dong in Gunsan city. The main results of this study are as follows. First, to improve the tourism value among the characteristics of tourist environment, the most important factor is to improve the comfort. Second, accessibility affects emotional value only. Third, convenience of tourism value has no effect on all factors. Fourth, tourism value is influenced by all factors in community linkage. Emotional value has the greatest effect on tourism value. Lastly, the factors affecting the local community were convenience and accessibility.
KCI
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