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민혜성(Hea Sung Min),김홍빈(Hong Bin Kim) 한국호텔외식관광경영학회 2000 호텔경영학연구 Vol.9 No.2
The purpose of this study is that find a purchasing factor when buy the hotel products through the electronic commerce and basic information on consumer`s purchasing behavior offers the hotel industry which intend to boom the electronic commerce as a new market opportunity. It needs an adjustment of a recognition about the electronic commerce as a new market opportunity. Also, the hotel corporation should make good use of the electronic commerce and perform the marketing strategy aggressively.