커뮤니케이션으로서의 포장디자인

문수근 한국비쥬얼디자인학회 2000 한국디자인포럼 Vol.5 No.-

Every consumer, purchaser and buyer as well as a company and a producer has holded the advanced technology and skills of a cpmpany in common in the society of information like today. So, we are at the point of time When the new concept of funtion of a package design needs to be adjusted to a consumer, a producer and a businessman who circulates in the state of things of equalized technolgy. various good of a company and keen competition of a lot of goods form all parts of the world. This is why The pakage design is accepted as the value of a powerful medium which satisfies all sorts of circumstances and desires in present. The modern package design is important as not only the protection of a product but also the sales tactics of a product. The problem to decide a customer's interest and mind among the products the same kind i. e. the problem of the package as communication is the problem of the package as communication is the right problem to achieve the purpose of a successful sale,. The essence of making people feel a mental and physical response comes from the subtle difference of communication, which is an essential element of the package to influence a marketing greatly. These days, the package design to satisfy a diversified and characteristic consumer's desire should make a study of the protection of visual communication going beyond the fundamental faculty of the protection of a product. The quality of the material of a package or the form and the structure of package and the color of a package. Etc among the elements of a package design which have an abosolute effect on communication, are the powerful and arranged messages to intend to tell a diverse and fussy customer. In conclusion, the package design as communication is the complicated collection of the symbols.(Whether they are graphics or not) Which interact with a consumer's intricate mental process. So, I believe that the communication of each consumer and a package design would become the successful package design as communication only through the sufficient knowledge and well-rounded database about the most essential elements which are accomplished by a reciprocal action.

패키지디자인의 연구조사 방법에 관한 고찰

문수근 한국패키지디자인학회 2003 상품문화디자인학연구 Vol.13 No.-

We live in a globaize world, and merchandise are delivered and circulated from region to region, and from nations to nations. People face a concept of design everyday, and evaluate the design regardless of merchandise or package. Package design facilitates smooth communication between goods and consumers. In addition, package design mediates ultimate meeting between consumers and merchandise, and stimulate purchasing activities of consumers and buyers. Therefore, package design needs to be evaluated as a comprise plan of above functions. A successful package design is not acquired by a designer's character or his/her action. A successful package design requires technical knowledge and perspectives of market other specialities, and clear and accurate study and research of all these components. Indeed, research before design does not influence on determination of design and consumers' response critically. However, research is one of the best methods to obtain information of various and complicated consumers' level today. Package is a fundamental mean(or tool) of sales strategy. Therefore executives and designers must understand that packages is not a method of art sales, but a competitive method of merchandise sales, and research process of this method is necessary. Accordingly, this research is and essential process toward a winning and successful business and a best seller. This study suggests clear research methods regarding products, identity, image, market, and functions. Also this study provides aids for successful package design. Research requires thchniques of other specialized areas. If designer are well aware of importance of cooperation and understanding between them and professional research staffs, they will be a successful design wok

포장디자인의 차별화 전략에 관한 연구

문수근 한국패키지디자인학회 1997 상품문화디자인학연구 Vol.4 No.-

Today Package Design has to be directed for consumer including marketing strategy and management strategic concept of enterprise. Therefore it is necessary to make difference of products or brands for image difference of enterprise. The strategy of that is difference for the package design itself. The factors of strategy which is for the difference of package design are specified as the type, material, character of package design, design of environmental package, color and illustration. By using these factors actively, it is possible to specialize the products from others. As a result, package design is the difference itself.

포장인 선서

문수근 (사)한국포장협회 2003 包裝界 Vol.120 No.-

패키지디자인 연구조사 방법에 관한 고찰

문수근 (사)한국포장협회 2003 包裝界 Vol.122 No.-

상품색채와 구매행동의 상관관계

문수근 한국패키지디자인학회 2001 상품문화디자인학연구 Vol.10 No.-

A color is of moment as an external form which is an essential element of design, a factor which stimulates consumers to make a purchase and a functional role which a color itself has, moreover, it plays a important part as the most visual factor when it comes to making up the image of a company, a constituent which composes the outside image of goods; the conclusion of a company or a characteristic requisite which the goods of other companies don's have. The main factor causing a purchase of goods is an extemporaneous action, that is to say, this induction of action comes from vision and the most important element which raises a visual incentive results from a color in the middle of a colors like today. Theseday, a color tends to focus on the value of a color of goods rather than the functional value of goods, and it plays a decisive role in making a extemporaneous purchase of goods. Accordingly, with reference to the value of a color of goods which is in charge of the direct and the indirect function to the marketing of goods the plan of the products which is fit for more diverse taste of consumers should be get accomplished.

패키지디자인의 디자인 컨셉에 관한 고찰

문수근 한국패키지디자인학회 1999 상품문화디자인학연구 Vol.7 No.-

Today the package design is the starting point of marketing action impling the life style of consumers and it takes charge of the materialization of merchandising. The package design needs an accurate design process to succeed greatly. It should be based on the design methodology. The design methodology is not carrying out a design by illogical intuition or an inspiration or artistic gift but solving a problem by realizing all processes of design in a positive way drawing near to consumers fittingly. The object of the study shall be an extension of success in targetmarket as much as possible by developing module about a process and suggesting it in order to introduce the package design concept. This developed module put the input-output method among the design methodology of creative thought into practice. Namely, we can obtain a lot of creative ideas in process of transforming and developing input output (the process of concept). The object of the introduction of the package design concept is not only a package of physical faculty but also making a subject and giving it a meaning and expressing an apt freshness and beauty. Therefore, a good design concept is the package design itself and it means to fill up consumer's desire. Ultimately, as regards the package by excellent and peculiar design concept, the peculiarity becomes the sales point. This is why it is interpreted as the meaning of effectual idea to sell consumers merchandise or package. Finally, the future designers are going to play an important part as the creators of image and they should have not only a capacity of visual expression but also a creative ability of design concept.

마케팅도구로서의 포장디자인

문수근 한국비쥬얼디자인학회 2001 한국디자인포럼 Vol.6 No.-

Essentially, package is a field that came into being to wrap up and protect products today, the development of package produced the discovery and thedevelopment of materials of package and a lot of techniques for protection and safety of products and package is being studied steadily. That is to say, this vision that people look upon the correlation of products and package only as sealing and protecting has continued long in existence. Modern package means not only this physical function but also up to sales promotion and advertising funtion, espectally in the knowledge_information society like today, qualitative desire of consumers, so with the technology and the products which are equalized, we can't win in a hot competition. In these circumstances, the role of package design is a field that has the strongest intagible added value which an enterprise and a consumer hold in common. But if package is prescribed as a composing factor which has an influence on all fields of sales promotion, circulation and price, package can satisfy both a consumer and an enterprise necessarily only by a marketing activity. In the end, prescribing the marketing activity of the package design lies in communicating the exact information or image about products, which consists in persuading a consumer about the products and making him remember. Besides, only the package of design which has the design strategy conaining decisive suitabillty can play the role to decide the length of life and the position of the product. Therfore, this study is planned to get the ground of the creative thought which can come close to a target market only through a very effective research on identity, image and function of the package as a marketing tool. And the establishment of the strategy and the fulfillment of the package design on an intellectual designer who has creative thought even though he doesn't know throughly mutual knowledge with a person in charge of marketing and a supervision, he must respect them and do his best in not only the establishment of the strategy and the fulfillment of the package design but also the whole rouge of marketing

시장에서의 포장디자인 테스트 방법 연구

문수근 한국디자인트렌드학회 2005 한국디자인포럼 Vol.11 No.-

Packaging in modern life is recognized as a powerful medium of a product that satisfies various circumstances and desires.The relation between merchandise packaging is becoming a marketing way for the satisfaction and convenience of the consumer from just having the function of sealing and protecting a product.Today people who research marketing do packaging tests at the market. This is because consumers choose from many competitive goods.This shows that the stores and the market environment consumers can choose from have changed.It also shows that packaging of the new products that keep entering the market has a important role in their success.Packaging design`s ultimate goal is to sell. This means packaging must be recognized to the consumer in an effective way to increase sales.In the standpoint of selling packaging must remain competitive to other similar products and must give consumers a good impression of the brand and will to rebuy it.Like this the goal of packaging is affected by the sincerity and clearness of the design test researches.If the design test is unsatisfying it may mean failure in the product or packaging and an objective and systematic test result means success in the product.Consequently to recognize and examine a result that has been born by one concept in a consumers view we must go through a sincere and clear test. We will then reach the goal of packaging.

한국 농산물 브랜드의 활성화 고찰

문수근 ( Moon Soo Geun ) 한국디자인트렌드학회 2007 한국디자인포럼 Vol.15 No.-

오늘날 브랜드의 의미는 기업이나 그 기업의 제품이나 그 제품의 신뢰성뿐만 아니라 기업의 자산적 가치를 포함하고 있다. 우리나라 농산물은 GATT, UR, WTO, FTA등 많은 국제 무역 환경 속에서 비 농업분야에서 농업분야로 이행되어 무역규제는 차별성을 두지 않고 있다. 따라서 우리는 이제 세계 무역환경에 적응하고 대응하기 위하여 농산물의 품질 경쟁력을 강화하고 경쟁력 확보를 위한 브랜드를 중심으로 한 유통 시스템을 개선시켜야 한다. 그러나 우리의 농산물의 현실은 국내적으로는 날로 급변하는 해외 시장에 잘 적응하지 못하고 사업의 영세성, 농산물 수급 불균형, 유통 환경의 열악, 고 부가가치를 창출 할 수 있는 유명 고유브랜드 및 마케팅의 취약, 나아가 세계적 개방 압력등의 현실적 문제가 대두되었다. 우리 농산물의 브랜드화는 국내뿐만 아니라 세계시장에서도 필수적인 요건이며 우리 농산물의 품질이나 소득 증가에 이르는 실로 중요한 과제이다. 본 탐색의 글은 이러한 우리 농산물의 시급한 과제로 대두된 농산물 브랜드에 대한 당면한 현실과 활성화 할 수 있는 방법을 고찰하고자 한다. Today, the meaning of the brand includes not only the enterprise or the product of that but also the property value of the enterprise. Korean agricultural products, in the international trade environment including GATT, UR, WTO, FTA, etc are closely related to not only agricultural field but also non-agricultural field. Now, so in order to be adapted to and confront the world-wide trade environment we have to strengthen the quality competitive power of agricultural products and improve a circulation system focused on an independent brand. But the reality of our agricultural products is not adapted well to the overseas market changing rapidly. And realistic problems such as a small scale of the enterprise, the imbalance of demand and supply of agricultural products, the inferiority of the circulation environment, lack of brand that may create a higher value added or marketing weakness, the barrier to trade and trade opening, etc are coming to the fore. The brand image of agricultural products which is closely connected with the quality of our agricultural products and an increase in income, is essential in both the domestic market and the overseas market. This treatise is on matter in hand of the brand of agricultural products to be settled without delay and looking for ways to activate the brand.