‘Tour de Korea’ 국제 사이클 대회 개최에 따른 경제적 파급효과 분석

맹이섭(Maeng, Lee-Seob),권웅(Kwon, Woong) 한국사회체육학회 2016 한국사회체육학회지 Vol.0 No.64

As targeting visitors to a race, ‘Tour de Korea’, this study first discussed how much the visitors would spend on enjoying the event and looked into economic ripple effects of ‘Tour de Korea’. In order to achieve the research goal, the study invited 284 visitors to a survey on their expenditures on watching the race. Findings of the survey have revealed that as for a total expenditure of an individual visiting the ‘Tour de Korea’ in 2014, it appeared to be 132,624 KRW on average. Based on the number, the study investigated economic ripple effects of ‘Tour de Korea’ and came up with these results as follows. In terms of direct/indirect economic ripple effects of ‘Tour de Korea’ by inter-industry analysis, they were reported to be approximately 176 billion 84 million KRW and to be specific about production ripple effect, spillover effect of value added and direct/indirect employment ripple effect, the study confirmed that they would be around 130 billion 94 million KRW, 4.59 billion KRW and 64.3 individuals in total, respectively.

부모의 문화자본 및 스포츠관여도와 자녀의 스포츠참여의 관계

맹이섭(Lee Seob Maeng),황미경(Mi Kyung Hwang) 한국여성체육학회 2010 한국여성체육학회지 Vol.24 No.5

The purpose of this study is to investigate the relationship of parents` cultural capital, sport involvement and their children`s sport participation. The subjects of this study were 492 6th grade elementary school students and their parents. The statistical analysis was done with SPSS 15.0 using factor analysis, one-way ANOVA. correlation analysis and hierarchical regression analysis. Major findings were as follows: First, the high-educated parents showed higher level in cultural capital, sport involvement and their children`s sport participation. Second, the more the parents had cultural capital the higher they had sport involvement and their children`s sport participation. Third, both fathers and mothers` inducement for boys were higher than for girls in sport participation. Fourth, children`s sport participation was affected by parents` cultural capital and fathers` sport involvement.

엘리트골프선수 부모의 문화자본이 자녀교육관에 미치는 영향

맹이섭(Maeng, Lee-seo),안종성(An, Jong-seong),박인혜(Park, In-hae) 한국웰니스학회 2016 한국웰니스학회지 Vol.11 No.4

본 연구는 엘리트골프선수 부모의 문화자본이 자녀교육관에 미치는 영향을 분석하는데 목적이 있다. 이를 위해 서울, 경기, 인천 지역 골프아카데미에서 훈련을 받고 있는 엘리트 골프선수의 부모 489명의 자료를 최종분석에 사용하였으며 결과는 다음과 같다. 조사대상의 일반적 특성에 따른 문화자본의 차이에서는 가구소득이 높고, 학력이 높을수록 문화자본의 수준이 높은 것으로 나타났고 교육관의 차이에서는 부모의 학력이 높을수록 교육열이 높은 것으로 나타났으며, 소득이 낮은 집단에서 다양성인식과 통제인식이 소득이 높은 집단보다 높게 나타났다. 문화자본에 따른 교육관의 차이에서는 소비자본, 여가자본, 학력자본이 높은 집단에서 다양성인식이 높게 나타났으며 여가자본이 높은 집단에서 통제인식이 높게 나타났다. 문화자본이 교육관에 미치는 영향을 분석한 결과 여가자본, 학력자본이 높을수록 다양성인식이 높은 것으로 나타났으며 여가자본이 통제인식에 정(+)적인 영향을 미치는 것으로 나타났다. 그리고 학력자본은 올인(All-in)인식에 정(+)적인 영향을 미치는 것으로 나타났다. The purpose of this study was to explore the relationship between the cultural capital of elite golf players’ parents and their educational viewpoints to children. 489 parents of elite golf players participated in our survey. The results are as follows: (1) General characteristics of respondents demonstrated that higher income and academic level explains higher level of cultural capital and lower level of perceptions in diversity and control; (2) The difference in educational viewpoints indicated that higher academic level was linked to higher aspiration of education for children; (3) The differences of educational viewpoints depending on the cultural capital revealed that the group with higher level of capitals in consumption, leisure, and academic background has higher-level perception in diversity and the group with higher leisure capital has higher-level perception in control; (4) The relationship between cultural capital and educational viewpoint demonstrated that higher-level capitals in leisure and academic background was related to higher-level perception in diversity; (5) There was a positive relationship between leisure capital and perception in control; (6) Academic capital positively impacted on the perception in All-in.

수익구조 분석을 통한 올림픽스포츠센터 경영실적에 관한 연구

맹이섭(Maeng, Lee-Seob),신상현(Shin, Sang-Hyun) 한국사회체육학회 2017 한국사회체육학회지 Vol.0 No.67

The purpose of this study is to improve the management environment through analyzing the business balance of Bundang and Ilsan Olympic sports centers, which are public sports facilities. In order to analyze the management balance, we analyzed the details of revenue, cost, profit & loss and fostering operation costs. We were able to deduce problems based on comparison with private companies. As a result of the management balance analysis, the profitability and cash flow of the Bundang and Ilsan centers were found to be lower than those of private companies. Especially, for Olympic Sports Center in Bundang, cash flow excluding depreciation, which is a non-cash flow item, appeared as negative. In case of Ilsan Olympic Sports Center, cash flow was calculated positively, but the net profit ratio was negative, so it was necessary to prepare various measures to improve profitability. Bundang and Ilsan Olympic Sports Centers were found to have a high labor cost structure due to their operation in the public sector. In particular, sales per unit of sales were about the mid to low end level of private scale companies. In order to improve management performance of the two centers, it is necessary to reshuffle the workforce by restructuring the workforce and focus on lucrative courses.

중·고 엘리트골프선수의 진로인식이 대학진학에 대한 기대인식에 미치는 영향

맹이섭(Maeng, Lee-Seob),전태준(Chon, Tae-Jun) 한국체육과학회 2016 한국체육과학회지 Vol.25 No.5

The purpose of this study is to figure out how career recognition of student athletes in middle and high school golf teams influences on their recognition about expectation for college education. Data was gathered by a survey with 489 student athletes receiving professional training in gof academies. SPSS 21.0 was used to analyze data. Results are as follow. First, career recognition analysis demonstrates that student athletes show higher recognition towards career as a player than other careers regarding employment and individual business. Second. analysis of recognition of their expectation for college education shows that doing sport and entering university are regarded differently as less respondents were inclined to recognize their improvement of ablity of play. Lastly, the result of analyzing how recognition of career influence on recognition of expectation for college education presents that there are significantly positive relations between career recognition as athletes and business recognition within social advance context and between career recognition as athletes and recognition of getting jobs within recognition of cultures in university context.

국가대표에 대한 인식과 경기에 대한 관여도가 병역혜택에 대한 인식에 미치는 영향

맹이섭(Maeng, Lee-Seob),박인혜(Park, In-Hae) 한국웰니스학회 2017 한국웰니스학회지 Vol.12 No.3

본 연구는 국가대표에 대한 인식과 국가대표 경기에 대한 관여도가 스포츠선수의 병역혜택에 대한 인식에 미치는 영향을 분석하였다. 이를 위해 서울에 거주하는 대학생과 일반인을 대상으로 469명을 표집한 후 설문조사를 실시하였으며 다음과 같은 결론을 얻었다. 첫째, 국가대표에 대한 인식에서는 국가적 희생에 대한 긍정적인식이 개인적 성공을 위한 개인적 인식보다 높게 나타났으며 국가대표 경기에 대한 관여도에서는 감정적 관여도의 평균이 높은 것으로 나타나 여전히 국가대표 경기에 대한 애국주의적 인식이 존재하는 것으로 나타났다. 스포츠선수의 병역혜택에 대해서는 긍정적인식이 높게 나타나 병역혜택에 대한 사회적 지지가 존재하는 것으로 나타났다. 둘째, 스포츠선수의 병역혜택에 대해 국가대표에 대한 개인적인식이 높고 국가대표 경기에 대한 인지적 관여가 낮을수록 부정적인식이 높은 것으로 나타났으며 국가대표에 대해 국가적 인식이 높을수록 병역혜택에 대한 긍정적 인식이 높은 것으로 나타났다. The purpose of this study was to analyzed the recognition of national team & games influence to awareness for sport athletes’ military service benefit. For this purpose, Data were obtained from 469 university students and ordinary people living in seoul through survey. The results are as follows: first, in recognition of members of national team, positive perception of national sacrifice was higher than individual perception and emotional involvement for national team game was high. There is still a sense of patriotism for the nation"s national matches. second, as higher individual perception for members of the national team, as lower cognitive involvement for national team game, negative perception for sport athletes’ military service benefits was higher. and as higher national perception for members of the national team, higher positive perception for sport athletes’ military service benefits.

`Tour de Korea 2015` 미디어 노출효과 분석

맹이섭(Maeng, Lee-Seob),홍춘기(Hong, Chun-Ki),이완영(Lee, Wan-Young) 한국웰니스학회 2016 한국웰니스학회지 Vol.11 No.2

이 연구는 ‘Tour de Korea 2015’ 대회의 미디어 노출효과를 정량화 하여 분석해보고 향후 개최되는 스포츠이벤트의 미디어 활동 방안과 개선점, 가치평가를 위한 기초자료를 제시하는데 목적이 있다. 이러한 목적을 달성하기 위해서 ‘Tour de Korea 2015’ 대회가 열리는 기간 동안 중계방송, 뉴스, 예능프로그램, 인터넷 포털사이트에서 노출된 ‘Tour de Korea 2015’, ‘대회 엠블럼’,‘투르드 코리아 2015’ 키워드의 이미지를 조사한 후 CPT와 CPM 공식을 사용하여 이미지 노출효과에 대한 경제적가치를 분석하였으며, 다음과 같은 결과를 도출하였다. KBSN Sports의 경기 중계방송에서 나타난 노출총액은 142,241,702,400원으로 나타났으며 대회 예고방송은 30,522,698원, 대회 스팟 광고는 16,002,191원으로 나타났다. KBS 뉴스에서 나타난 노출총액은 29,736,000원으로 나타났으며 MBC 뉴스 17,640,000원, 광주 MBC 뉴스 8,820,000원, MBN 뉴스 2,399,846원으로 나타났고, 예능 프로그램인 우리동네예체능의 노출총액은 10,509,633,546원으로 나타났다. 인터넷 포털사이트 중 NAVER 내에서의 노출총액은 1,601,337,600원으로 나타났고 DAUM의 노출총액은 563,760,000원으로 나타났다. The purpose of this study is to provide the preliminary data so as to evaluate value and present better ways of media promotion for the prospective sport events through analyzing quantified effect of Tour de Korea 2015’s media exposure. To attain this purpose, an analysis of economic value on the effect of image exposures by using the CPT and CPM formula after conducting investigation of the image of key words including ‘Tour de Korea 2015’, ‘Event emblem’, and ‘Tour de Korea 2015’ exposed via the broadcasts, news, entertainment shows, and internet portal sites during the games. The results are as follows. The total amount from the broadcasts by KBSN Sporets consists of 142,241,702,400 won from the game broadcast, 30,522,698 from game preview, and 16,002,191 won from spot advertisement. The total from the news includes 29,736,000 won from KBS news, 17,640,000 won from MBC news, 8,820,000 won from MBC Gwangjoo news, and 2,399,846 won from MBN news. An entertainment program, “leisure in our neighborhood”, generated 10,509,633,546 won. Of internet portal sites, Naver generated 1,601,337,600 won and DAUM drew 563,760,000 won.

미주 한인체전 참여자의 참여경험이 지역사회애착과 사회적 연결감 형성에 미치는 영향

맹이섭(Maeng Lee-seob),권웅(Kwon Woong) 한국여가레크리에이션학회 2018 한국여가레크리에이션학회지 Vol.42 No.2

In order to analyze the effects of immigrants' experience of participation in sports events on the formation of community attachment and social connectedness, this study conducted a survey targeting total 350 participants of ‘The 19th Dallas Korean American National Sports Festival', and the conclusions of this study are as follows. First, regarding the participation in events, the group with higher age and more participation showed the high perception of experience and attachment. In case of participating as a staff, the attachment to the event was high. Second, in the community attachment, overall, the dependence on region was high while the intimacy showed differences in accordance with language ability. Regarding the social connectedness, the group with higher age/income and more participation showed the high social connectedness. In summary, the community attachment showed insignificant differences in the demographic characteristics while the social connectedness showed clear generational differences. Third, regarding the effects of experience of participation in sports events on the formation of community attachment and social connectedness, all the factors of experience of participation in sports events except for involvement and dependence on region, had positive(+) effects.

스포츠이벤트 개최가 국민체육진흥공단 이미지 형성에 미치는 영향

맹이섭(Maeng, Lee-Seob),김영도(Kim, Young Do),권웅(Kwon, Woong) 한국사회체육학회 2016 한국사회체육학회지 Vol.0 No.65

This study presents empirical grounds based on the research outcomes obtained by analyzing how the degree of expectation and satisfaction of spectators in ‘Tour de Korea’ hosted by Korea Sports Promotion Foundation as a part of its organizational mission for cultural and social well-being of community influences the public image of Korea Sports Promotion Foundation. Data was gathered by a survey from 667 spectators in Tour de Korea in 2014 and 2015. The results are as follows. First, the level of spectators’ satisfaction was partially positive. Second, spectators tended to perceive that this practice contributes to the development of sport rather than the image of the event organizer. Third, there was a positive correlation between the degree of spectators’ expectation for the development of sport and the extent to which they perceived the image of the event organizer in favorable manner. Therefore, this study renders a rationale to conclude that hosting Tour de Korea facilitates the way in which Korea Sports Promotion Foundation builds positive public image and the future direction of and the suitable reason for implementing cultural and social well-being projects through sporting events.

도시재생 수단으로서 스포츠공간 활용에 관한 연구

신상현 ( Shin Sanh-hyun ),맹이섭 ( Maeng Lee-seob ) 인천대학교 스포츠과학연구소 2016 스포츠科學硏究誌 Vol.29 No.0

본 연구에서는 이러한 도시재생의 수단들 중에서 스포츠가 지니는 도시재생 기여정도를 설명하고 그 다음 성공적인 도시재생을 이룬 해외사례들을 통해서 한국의 도시재생에 있어서 그 적용 가능성을 제안해 보고자 한다. 도시재생 수단으로서 스포츠의 기여에 대한 해외사례를 정리해 보면 크게 올림픽 등 메이저 국제스포츠 이벤트의 유치와 이를 위한 시설물 개발 및 관련시설 투자 유형, 도시의 중심시가지가 그 중심성을 상실하는 공동화현상에 대응하여 중심시가지의 구심성을 재확보 하는 유형, 주요 국제 관광지로서 기득권을 확보하고 있는 도시들이 메이저 국제 스포츠이벤트를 유치하여 도시 브랜드를 높인 유형의 3가지로 구분해 볼 수 있다. 한국에서도 스포츠를 활용하여 지역개발과 도시 활력을 제공한 사례들이 많은데, 고양, 수원, 평창, 남해, 영주 등이 대표적이다. 그러나 이러한 도시들은 도시의 빈민지역 개발, 도시공동화 해소 등 다양한 도시문제를 해결하기 위한 방안인 도시재생 차원에서 이루어졌다고 보기는 어렵다. 이러한 차원에서 본 연구는 한국의 사례로 든 지역에 대하여 도시재생 차원에서의 선진사례를 적용하여 사례지역의 도시문제 정의, 도시문제 해결 방안으로서 스포츠의 기여, 다양한 도시문제 해결을 위한 맞춤형 스포츠수단 투입 등을 벤치마킹할 필요가 있다. This study is to explain contribution of urban regeneration which sports nave among these means of urban regeneration, and then to see the application possibility of urban regeneration in Korea through international examples in successful urban regeneration. To sum up the international cases of contribution of sport as a means of urban regeneration, facilities development and a type of facilities investment for Olympic and a major international sport event, in response to urban doughnut phenomena with loss of the centrality in the center of the city, resecuring the centrality of the center of the city, as a major international tourist destination, cities with a vested interest which hold a major international sport event can be divided into three types to see it raised city brand. There are many cases in Korea utilizing sports in local development and urban vitality where Goyang, Suwon, Pyeongchang, Namhae, and Yeongju are the typical example. But, these cities cannot be seen to solve various problems in city, such as slum area development and resolution of urban doughnut phenomena for the urban regeneration dimension. In this aspect, this study needs benchmarking that an international case can be used to define city problems in the case area as a case of korea, contribution of Korea as an urban problem solution, input a customized sport means for solving a variety of urban problems.