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인터넷 쇼핑몰 이용에 관한 연구 : 광주·전남지역 소비자를 중심으로
노채영,곽유미,조혜정 목포대학교 생활과학연구소 2000 생활과학논집 Vol.3 No.-
The Purpose of this study was to examine the use of the internet shopping malls on consumers in Kwangju and Chonman. We analyzed consumer's purchasing merchandise through the internet shopping malls and the consumer's needs. We also analyzed the satisfaction factors which affect on internet shopping malls users and analyzed consumer fraud and problems about the internet shopping malls. The major finding are as follows: First, the consumers were dissatisfied with internet shopping malls in the point of the lack of goods marking and information outflow. Second, consumers used the internet shopping malls because of the low price. Third, consumer fraud and problems about the internet shopping malls were not a lot, but the kinds of them were many.
노채영,안병렬 한국농촌경제연구원 2005 농촌경제 Vol.28 No.3
This study was designed to find out determinant factors in selecting environmentally friendly agricultural products and to analyze the degree of consumer`s satisfaction toward the products depending on life styles. 310 questionnaires were collected, and frequency, percentage, one-way ANOVA, and multiple regression analysis was conducted using SPSS WIN 10.0. As a result, it was found that: First, consumers show a high degree of satisfaction for environmentally friendly agricultural products. The degree of satisfaction was significantly different depending on age, residence, and families. It was also found that substantial and environmental protection types are significant variables. Second, it was proved that the degree of satisfaction for environmentally friendly agricultural products is a determinant factor to consumers. Age, residence, families, substantial types and environmental protection types are significant variables. Accordingly, the degree of satisfaction is a positive factor, and consumers will regard environmentally friendly cultivation as a very important factor.
노채영,안병렬,Ro Chae Yeong,Ahn Pyong Ryol 한국가족자원경영학회 2005 가족자원경영과 정책 Vol.9 No.1
This study was designrd to determination factors of purchase expansion for environment-friendly agricultural products on consumers. The 310 subjects formatted questionnaires were analyzed to frequency, percentage, descriptives, T-test and logistic regression by SPSS WIN 10.0. The results were as follows : First, it is proved that degree of cognition, standard of information acquisition, basis of valuation were significant variables, Second, it is revealed that the producer and the direct deal, the consumer organization's co-op and the food floor of large-sized discount hoarded goods for purchase places of environment-friendly agricultural products were significant variables. Third, it is proved that reduction in a price the improvement matter for purchase expansion of environment-friendly agricultural products was determination factors. Forth, it is proved that age and income for purchase expansion of environment-friendly agricultural products was determination factors. Accordingly, we should find the positive factors of purchase and consumption that it will become an important subject for environment-friendly agricultural products on consumers.
친환경식품의 구매행태 및 중국진출 가능성 분석 -중국 상하이의 소비자를 중심으로-
노채영,조국일,안병렬 한국유기농업학회 2008 韓國有機農業學會誌 Vol.16 No.3
This study was designed to analyze the possibility to enter the Chinese market aggressively by giving light on the factors which have effects on the continuous intention of Shanghai consumers to purchase environment-friendly foods, and the purchase of Korean environment-friendly foods. The objects of analysis were the 209 consumers living in Shanghai, China. As for the analysis method, the frequency, percentage, crossing analysis, χ2-test and logistic regression analysis were carried out, making use of SPSS PC+ 13.0. The study results are as follows. Firstly, it was identified that the decisive factors, such as good taste, health of family, freshness, food shop in a department store, international quality authentication, diversity of items and number of family members, had effects on the possibility that the consumers in Shanghai, China would purchase environment- friendly foods continuously, showing the meaningful variables. Secondly, as for the decisive factors having effects on the possibility to buy Korean environment- friendly foods continuously, it was identified that good taste, health of family, freshness and price cutting were the meaningful variables. Therefore, it is necessary that to set up a export promotion strategy to make the Shanghai consumers get interested in Korean environment-friendly foods and choose to buy the foods.
노채영,조국일,안병렬 한국유기농업학회 2008 韓國有機農業學會誌 Vol.16 No.3
This study was designed to analyze the possibility to enter the Chinese market aggressively by giving light on the factors which have effects on the continuous intention of Shanghai consumers to purchase environment-friendly foods, and the purchase of Korean environment-friendly foods. The objects of analysis were the 209 consumers living in Shanghai, China. As for the analysis method, the frequency, percentage, crossing analysis, χ²-test and logistic regression analysis were carried out, making use of SPSS PC+ 13.0. The study results are as follows. Firstly, it was identified that the decisive factors, such as good taste, health of family, freshness, food shop in a department store, international quality authentication, diversity of items and number of family members, had effects on the possibility that the consumers in Shanghai, China would purchase environmentfriendly foods continuously, showing the meaningful variables. Secondly, as for the decisive factors having effects on the possibility to buy Korean environmentfriendly foods continuously, it was identified that good taste, health of family, freshness and price cutting were the meaningful variables. Therefore, it is necessary that to set up a export promotion strategy to make the Shanghai consumers get interested in Korean environment-friendly foods and choose to buy the foods.
일본농촌여성의 농산물가공활동과 발전가능성 - 효고현 (兵庫縣) 의 농촌여성가공회를 중심으로 -
노채영(Chae Yeong Ro) 한국가정과학회 1999 한국가정과학회지 Vol.2 No.1
Investigations were made on the status of women groups on processing activities of agricultural products for the Hyogo prefecture in Japan. The data were analyzed with the Hideyosi for Windows(Version 1.19) and the Econometric View for Quantative Micro Softwere(Version 2.0). The results indicats that many rural women groups have their own experience on the activities of processing agricultural products and many other women groups have gained such experience from the management and establishment of the restaurants and direct sales stores. This kind of systems has influenced the activation of each rural district. Further development of the processing of agricultural products by rural women groups in the future demands better cooperation among diverse groups involved in these establishment centers and consumers. In addition, it is necessary to attract young people and train and upgrade them for successive consumers.(Korean J of Human Ecology 2(1):68-79, 1999)