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      저자 : 녕수연 ( Xiu Yan Ning ) (검색결과 1 건)
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        연구논문 : 문화유산관광지 선택속성이 만족도에 미치는 영향 -지각가치를 매개변수로-

        녕수연 ( Xiu Yan Ning ) 한국관광산업학회 2012 Tourism Research Vol.37 No.-

        This study examined the impacts of selection attributes of tourist attractions with cultural heritage on satisfaction with the tourists who visited Gyeongbokgung as the subject. In addition, this study grasped the impacts of perceived value on the relationship between the selection attributes of tourist attractions with cultural heritage and satisfaction and also identified if this could play the role of medium. The results of analysis are as follows. First, the selection attribute factors of tourist attractions with cultural heritage such as attraction, peculiarity, educational characteristic, information and so on have a significant positive impact on satisfaction, but convenience showed a result which was not significant. Second, the selection attribute factors of tourist attractions with cultural heritage all have a significant positive impact on perceived value. Third, as a result of examination on the impacts of perceived value on satisfaction, it was found that perceived value has a significant positive impact on satisfaction. Fourth, as a result of examination on mediated effect of perceived value in between selection attributes and satisfaction, it was found that perceived value has a partial mediated effect in between attraction and peculiarity and satisfaction, and has a complete mediated effect in between educational characteristic and information and satisfaction. In addition, it was found that perceived value has no mediated effect in between convenience and satisfaction.

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