IPA기법을 활용한 학부모의 유소년 스포츠클럽 선택속성에 대한 중요도 및 만족도 분석

남상백(Nam, Sang-Back),권재윤(Kwon, Jae-Yoon),김민현(Kim, Min-Hyun) 한국체육과학회 2017 한국체육과학회지 Vol.26 No.2

The purpose of this study was to figure out the importance and satisfaction in recognitions of choice attributes for children sport club for marketing positioning strategies using Importance-Performance Analysis. In order to achieve this objective, samples were taken by using convenience sampling method among non-probability sampling methods. Total 477 data were collected in this study except data which did not respond or trustlessly responded. In data processing, via SPSS version 20.0 for window, exploratory factor analysis, Cronbach’s α, frequency analysis, and Importance-Performance Analysis. The results were as follows. First, Ⅰ quadrant included in instructors’ teaching content, instructors’ teaching ability, reputation, instructors’ age, advice, and moving distance. Second, Ⅱ quadrant included in instructors’ attitude, attribute personality, clean environment, public relationship, shuttle bus, and the safety of the environment. Third, Ⅲ quadrant included in instructor’s academic ability, transportation, ventilation facility, lighting facility, and indoor safety. Ⅳ quadrant included in instructor’s career, outside and inside safety, indoor cleanliness, and sport equipment.

대학스포츠 팀의 스포츠스폰서십 설득의도성이 소비자 감정 및 기업이미지 개선에 미치는 영향

남상백(Nam, Sang-Back),권일권(Kwon, Il-Kwon),박상현(Park, Sang-Hyun),김홍렬(Kim, Hong-Ryol),박범수(Park, Bum-Soo) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.6

The purpose of this study was to verify the influences of collegiate athletes’ sports sponsorship persuasion attempt on consumer emotion and corporate image improvement. The study conducted a research survey through convenient sampling method aimed at Y university students. 300 questionnaires distributed and 273 were selected as final valid sample by removing 27 questionnaires that have insufficient answers. Then data were analyzed through exploratory factor analysis, reliability analysis, correlation analysis, and multiple regression analysis using SPSS Windows ver. 18.0. The results were as followings. First, it was indicated that students could recognize sponsorship activities through player’s uniforms. Second, sponsor identification and sponsor contribution dimensions of sports sponsorship persuasion attempts have a positive effect on positive emotion. Third, sponsor identification and sponsor contribution dimensions of sports sponsorship persuasion attempts have an influence on negative emotion. Fourth, positive emotion and negative emotion of consumer emotion have an effect on corporate image improvement.

스포츠토토에 대한 마음챙김소비가 소비자내적특성, 중독구매에 미치는 영향

남상백(Nam, Sang-Back),이성진(Lee, Seong-Jin) 한국체육과학회 2016 한국체육과학회지 Vol.25 No.3

First, mindfulness consumption partially have an influence on consumer psychological characteristics. In particular, attention and environment awareness have an influence on impulsive. Mind awareness and environment awareness have an influence on emotional control ability. Environment awareness have an influence on self-control. Second, mindfulness consumption partially have an effect on addictive buying. Specifically, mind awareness have an effect on craving. Mind awareness and environment awareness have an influence on withdrawal·inconvenience. Attention, mind awareness, and environment awareness have an effect on impulsive buying. Attention, mind awareness, and environment awareness have an influence on tolerance·compulsive. Third, consumer psychological characteristics partially have an effect on addictive buying. In particular, impulsive and emotional control ability have an influence on craving. Emotional control ability have an influence on withdrawal·inconvenience. Impulsive, emotional control ability, self-control have an effect on impulsive buying. Impulsive, emotional control ability, and self-control have an effect on tolerance·compulsive.

레저스포츠 활성화를 위한 국내 캠핑장 제도개선에 대한 정책적 제언

남상백(Nam, Sang-Back),정지은(Jung, Ji-Eun),권재윤(Kwon, Jae-Yoon) 한국체육과학회 2017 한국체육과학회지 Vol.26 No.4

The purpose of this study was to investigate how to improve the camping site system in order to revitalize leisure sports in Korea and to identify the weaknesses of related regulation factors. In addition, this study points out the problems through theoretical and practical applications that have the upper concept of systematic review methodology and specific cases, and presents a case study methodology that can solve fundamental problems by suggesting the discussions and proposals found through the process. The results were as follows. First, In order to improve the legitimate operational problems and the licensing system, it was found that camping site safety management related laws and systematic management regulations should be preceded. Second, standard manuals should comply with mandatory safety management guidelines and detailed standards, and it is necessary to reorganize overall aspects such as safety checks and training. Third, it is found that the distribution of facilities and services differs in domestic application, so it is necessary to classify it as a clear standard. Fourth, It has been found that it is necessary to experience leisure contents and to consider regional characteristics through various programs" linkage with community.

수상레저조종면허 제도의 개선을 위한 정책적 제언

남상백(Nam, Sang-Back),배정섭(Bae, Jung-Sup),권재윤(Kwon, Jae-Yoon) 한국체육과학회 2018 한국체육과학회지 Vol.27 No.3

The purpose of this study was investigate how to improve water leisure pilot license system in order to revitalize water leisure sport in Korea and to identify the weaknesses of related regulation factors. In addition, this study points out the problems through theoretical and practical applications that have the upper concept of systematic review methodology and specific cases, and presents a case study methodology that can solve fundamental problems by suggesting the discussions and proposals found through the process. The results were as follows. A total of 103 research reports and research papers were extracted based on the literature search database, and 25 documents were finally selected through two screen operations. First, most of the causes of accidents in the water leisure facilities in Korea were found to be the difference between the license grades due to lack of control and emergency coping ability. Second, the method of obtaining a pilot license is the same as the current one. However, if you wish to employ a worker or a pilot pilot, you should propose a separate method of obtaining a license for towing. Third, the water leisure pilot license was classified according to the distance limitation and movement characteristics, and it was classified into the first class, the second class, the third class, and the yacht.

프로스포츠 구단 공식 유투브채널에 대한 시청동기, 팀 동일시, 시청태도, 시청만족 및 관람의도 간의 구조적 관계

남상백(Nam, Sang-Back),배정섭(Bae, Jung-Sup) 한국체육과학회 2019 한국체육과학회지 Vol.28 No.6

The purpose of this study is to analyze the structural relationship between viewing motivation of Official YouTube Channel of professional sports club, team identification, viewing attitude, viewing satisfaction and spectatorship. Thus, a total of 250 questionnaires were used for college students with experience watching YouTube Channel of professional sports club, and 234 data were finally used for the final analysis. The data was analyzed by SPSS 24.0 and Amos 20.0. frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis and structural equation modeling was used for hypotheses testing. The results of the analysis are as follows: First, viewing motivation of Official YouTube Channel of professional sports club had a positive effect on team identification and viewing attitude. Second, team identification had a positive effect on viewing attitude. Third, team identification and viewing attitude both had positive effects on viewing satisfaction. Fourth, viewing motivation of Official YouTube Channel of professional sports club had positive effects on viewing satisfaction. Finally, viewing satisfaction had positive effects on spectatorship. Based on the results of this study, it has been proved that the proper operation of the Youtube channel of the professional team was connected to spectatorship through positive viewing attitude and viewing satisfaction, including team identification by fans.

프로야구지도자를 위한 코칭 역량모델의 개발

남상백(Nam, Sang-Back),배정섭(Bae, Jung-Sup),송상욱(Song, Sang-Wuk) 한국체육과학회 2021 한국체육과학회지 Vol.30 No.2

The purpose of this study was to develop the coaching competency model for professional baseball leaders. In this study, a coaching competency model was developed by applying the competency modelling presented by Lucia & Lepinger(1999). After conducting BEI for six field experts, the coaching competency model was completed through in-depth interviews and CRV of expert groups. The analysis resulted in four competency groups and 17 detailed competencies, including ‘player management’, ‘technique of guidance’, ‘training and game management’, ‘identification of athlete characteristics’ and ‘data utilization’ in ‘professional competency’, and ‘interpersonal relationship competency’ consisted of ‘communication’, ‘sympathy ability’, ‘impact ability’ and ‘leadership’. In the case of ‘personal management competency’, ‘physical strength’, ‘achievement’, ‘responsibility’, ‘flexibility’ and ‘self-reflection’ were also shown, and ‘priority’, ‘mission performance capability’ and ‘mission completion capability’ were identified in ‘planning and organizing competency’. The validity of the coaching compliance model is demonstrated through CVR.

체육대학 후배 길들이기 문화에 대한 경험적 분석

남상백(Nam, Sang-Back),권재윤(Kwon, Jaeyoon) 한국체육과학회 2022 한국체육과학회지 Vol.31 No.5

The purpose of this study was to analyze the overall experience of junior taming culture in physical education department by utilizing critical incidents technique which is the one of qualitative analysis methods. To attain the goal, 395 college of physical education students were studied using CIT method. The analysis of the data was produced based on the observation reliability of 3 independent researchers who has physical education and sports sociology background. The results were as follows. First, according to the results of analyzing experience of junior taming culture in physical education students negative experiences, etiquette education, dress restrictions, daily restrictions, negative physical education image, freshman reception and other events, difficulty in adapting to the department. Second, according to the result of analyzing measures to improve specific requirements, change of departmental perception, efforts to change departments, improvement of senior-junior relationships, professors efforts, ongoing preventive education in universities. It was found that it was necessary to ensure complete autonomy, to change the authoritarian order centered on the professors, to make efforts to prevent student human rights education and to deal with grievances for new students, and to regularly conduct fact-finding surveys.

스포츠 여가활동 참여자의 특성과 기술수용성, 스포츠혁신제품 수용의도의 구조적 관계

남상백(Sang Back Nam),이성진(Seong Jin Lee),연태화(Tae Hwa Youn) 한국여가레크리에이션학회 2016 한국여가레크리에이션학회지 Vol.40 No.1

The purpose of this study is to identify the structural relationships among the characteristic of sport leisure participants. The study will also identify the acceptance of technology and the intention regarding sport innovation products that focuses on convergence of ICT sport products. Furthermore, this study will set strategic plan for marketing sports brand. For this purpose, this study was conducted to 330 subjects who participated in leisure sports and out of the 330 subjects 312 samples were actually analyzed. The data was compounded by using frequency analysis, reliability test, CFA, correlation analysis and SEM analysis by SPSS Win (Ver.18.0 and AMOS 18.0). The statistical significance level was set at α<.05. The result is as fallowed: (1) Leisure sports participants were found to have a significant influence on technology acceptance. (2) Acceptance intention was not found to have a significant influence on acceptance intention. (3) Leisure sports participants were found to have a significant influence on acceptance intention.

해양스포츠 참여자의 즐거움 요인이 레크리에이션 전문화에 미치는 영향

남상백(Sang-Back NAM),권일권(Il-Kwon KWON) 한국수산해양교육학회 2016 水産海洋敎育硏究 Vol.28 No.2