스포츠참여자의 자아존중감과 과시적 소비성향 간의 관계에서 체면민감성의 매개효과

남상백(Nam, Sang-Back) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.3

The purpose of this study is to identify the mediating effect of dignity sensitivity on the relationship between self-esteem and propensity for conspicuous consumption. For this purpose, this study was conducted to 312 subjects living in Seoul, Korea. The data was analyzed by SPSSWIN Ver. 15.0 and AMOS 7.0. The statistical significance level was set at α<.05. Results are as follows: First, self-esteem of sports participants was found to have a direct significant effect on dignity sensitivity. Second, self-esteem of sports participants was not found to have a direct significant effect on propensity for conspicuous consumption. Third, dignity sensitivity of sports participants was found to have a direct significant effect on conspicuous consumption. Fourth, dignity sensitivity of sports participants was found to have a full mediation effect on the relationship between self-esteem and propensity for conspicuous consumption.

불법스포츠도박과 승부조작사건의 비판적 접근과 민사법적 접근방법을 통한 미래적 함의

남상백(Nam, Sang-Back),권일권(Kwon, Il-Kwon),정태린(Chung, Tae-Rin) 한국체육과학회 2014 한국체육과학회지 Vol.23 No.3

The purpose of the study was to figure out critical approach and progressive opinion on illegal sport gambling and match fixing through civil law. The data were collected through literature review of law related books, precedent researches. The data were analyzed with two sport management majored professors, a civil law majored professor and two Ph.D. candidates of sport marketing major. After the analysis, four outcomes were deducted. First, the regulations against illegal sports gambling was not relevant illegal sports gambling reality. Second, financial loss of the sportstoto were discovered by illegal sports gamblers. Third, the sportstoto had the exclusive rights of its name for all or even parts of it. Last, the media, used a word ‘toto’ had the liability for damages of the sportstoto. This research presented how to secure the company as a civil victim and propose several suggestions for the Sportstoto and to contribute on healthy sport leisure culture in Korea.

2018 동계올림픽 유치에 따른 국가이미지가 국가 브랜드이미지 및 소비태도에 미치는 영향

남상백(Nam, Sang-Back) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.1

The purpose of this study is to identify the relationships among national image with hosting 2018 Winter Olympics, brand image, and consumer purchase intention. For this purpose, this study was conducted to 284 subjects living in Seoul, Korea. The data were analyzed by SPSSWIN Ver. 15.0 and AMOS 7.0. The statistical significance level was set at a<.05. Results are as follows: First, political image, education image, or cultural image of nation image was not found to have a significant influence on brand image, but economic image was found to have a significant influence on brand image. Second, any of political image, education image, cultural image, or economic image of nation image was not found to have a significant influence on consumer purchasing intention. Third, product image, or price image was not found to have a significant influence on consumer purchasing intention, but satisfaction image was found to have a significant influence on bconsumer purchasing intention.

대학스포츠 팀의 스포츠스폰서십 설득의도성이 소비자 감정 및 기업이미지 개선에 미치는 영향

남상백(Nam, Sang-Back),권일권(Kwon, Il-Kwon),박상현(Park, Sang-Hyun),김홍렬(Kim, Hong-Ryol),박범수(Park, Bum-Soo) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.6

The purpose of this study was to verify the influences of collegiate athletes’ sports sponsorship persuasion attempt on consumer emotion and corporate image improvement. The study conducted a research survey through convenient sampling method aimed at Y university students. 300 questionnaires distributed and 273 were selected as final valid sample by removing 27 questionnaires that have insufficient answers. Then data were analyzed through exploratory factor analysis, reliability analysis, correlation analysis, and multiple regression analysis using SPSS Windows ver. 18.0. The results were as followings. First, it was indicated that students could recognize sponsorship activities through player’s uniforms. Second, sponsor identification and sponsor contribution dimensions of sports sponsorship persuasion attempts have a positive effect on positive emotion. Third, sponsor identification and sponsor contribution dimensions of sports sponsorship persuasion attempts have an influence on negative emotion. Fourth, positive emotion and negative emotion of consumer emotion have an effect on corporate image improvement.

스포츠토토에 대한 마음챙김소비가 소비자내적특성, 중독구매에 미치는 영향

남상백(Nam, Sang-Back),이성진(Lee, Seong-Jin) 한국체육과학회 2016 한국체육과학회지 Vol.25 No.3

First, mindfulness consumption partially have an influence on consumer psychological characteristics. In particular, attention and environment awareness have an influence on impulsive. Mind awareness and environment awareness have an influence on emotional control ability. Environment awareness have an influence on self-control. Second, mindfulness consumption partially have an effect on addictive buying. Specifically, mind awareness have an effect on craving. Mind awareness and environment awareness have an influence on withdrawal·inconvenience. Attention, mind awareness, and environment awareness have an effect on impulsive buying. Attention, mind awareness, and environment awareness have an influence on tolerance·compulsive. Third, consumer psychological characteristics partially have an effect on addictive buying. In particular, impulsive and emotional control ability have an influence on craving. Emotional control ability have an influence on withdrawal·inconvenience. Impulsive, emotional control ability, self-control have an effect on impulsive buying. Impulsive, emotional control ability, and self-control have an effect on tolerance·compulsive.

스키수업 참여 대학생들의 스포츠 재미와 여가만족 및 지속적 참여의도와의 관계

남상백(Sang-Back NAM),권재윤(Jae-Yoon KWON),김영준(Yong-Joon KIM) 한국수산해양교육학회 2017 水産海洋敎育硏究 Vol.29 No.3

IPA기법을 활용한 학부모의 유소년 스포츠클럽 선택속성에 대한 중요도 및 만족도 분석

남상백(Nam, Sang-Back),권재윤(Kwon, Jae-Yoon),김민현(Kim, Min-Hyun) 한국체육과학회 2017 한국체육과학회지 Vol.26 No.2

The purpose of this study was to figure out the importance and satisfaction in recognitions of choice attributes for children sport club for marketing positioning strategies using Importance-Performance Analysis. In order to achieve this objective, samples were taken by using convenience sampling method among non-probability sampling methods. Total 477 data were collected in this study except data which did not respond or trustlessly responded. In data processing, via SPSS version 20.0 for window, exploratory factor analysis, Cronbach’s α, frequency analysis, and Importance-Performance Analysis. The results were as follows. First, Ⅰ quadrant included in instructors’ teaching content, instructors’ teaching ability, reputation, instructors’ age, advice, and moving distance. Second, Ⅱ quadrant included in instructors’ attitude, attribute personality, clean environment, public relationship, shuttle bus, and the safety of the environment. Third, Ⅲ quadrant included in instructor’s academic ability, transportation, ventilation facility, lighting facility, and indoor safety. Ⅳ quadrant included in instructor’s career, outside and inside safety, indoor cleanliness, and sport equipment.

수상레저조종면허 제도의 개선을 위한 정책적 제언

남상백(Nam, Sang-Back),배정섭(Bae, Jung-Sup),권재윤(Kwon, Jae-Yoon) 한국체육과학회 2018 한국체육과학회지 Vol.27 No.3

The purpose of this study was investigate how to improve water leisure pilot license system in order to revitalize water leisure sport in Korea and to identify the weaknesses of related regulation factors. In addition, this study points out the problems through theoretical and practical applications that have the upper concept of systematic review methodology and specific cases, and presents a case study methodology that can solve fundamental problems by suggesting the discussions and proposals found through the process. The results were as follows. A total of 103 research reports and research papers were extracted based on the literature search database, and 25 documents were finally selected through two screen operations. First, most of the causes of accidents in the water leisure facilities in Korea were found to be the difference between the license grades due to lack of control and emergency coping ability. Second, the method of obtaining a pilot license is the same as the current one. However, if you wish to employ a worker or a pilot pilot, you should propose a separate method of obtaining a license for towing. Third, the water leisure pilot license was classified according to the distance limitation and movement characteristics, and it was classified into the first class, the second class, the third class, and the yacht.

프로스포츠 구단 공식 유투브채널에 대한 시청동기, 팀 동일시, 시청태도, 시청만족 및 관람의도 간의 구조적 관계

남상백(Nam, Sang-Back),배정섭(Bae, Jung-Sup) 한국체육과학회 2019 한국체육과학회지 Vol.28 No.6

The purpose of this study is to analyze the structural relationship between viewing motivation of Official YouTube Channel of professional sports club, team identification, viewing attitude, viewing satisfaction and spectatorship. Thus, a total of 250 questionnaires were used for college students with experience watching YouTube Channel of professional sports club, and 234 data were finally used for the final analysis. The data was analyzed by SPSS 24.0 and Amos 20.0. frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis and structural equation modeling was used for hypotheses testing. The results of the analysis are as follows: First, viewing motivation of Official YouTube Channel of professional sports club had a positive effect on team identification and viewing attitude. Second, team identification had a positive effect on viewing attitude. Third, team identification and viewing attitude both had positive effects on viewing satisfaction. Fourth, viewing motivation of Official YouTube Channel of professional sports club had positive effects on viewing satisfaction. Finally, viewing satisfaction had positive effects on spectatorship. Based on the results of this study, it has been proved that the proper operation of the Youtube channel of the professional team was connected to spectatorship through positive viewing attitude and viewing satisfaction, including team identification by fans.

프로야구지도자를 위한 코칭 역량모델의 개발

남상백(Nam, Sang-Back),배정섭(Bae, Jung-Sup),송상욱(Song, Sang-Wuk) 한국체육과학회 2021 한국체육과학회지 Vol.30 No.2

The purpose of this study was to develop the coaching competency model for professional baseball leaders. In this study, a coaching competency model was developed by applying the competency modelling presented by Lucia & Lepinger(1999). After conducting BEI for six field experts, the coaching competency model was completed through in-depth interviews and CRV of expert groups. The analysis resulted in four competency groups and 17 detailed competencies, including ‘player management’, ‘technique of guidance’, ‘training and game management’, ‘identification of athlete characteristics’ and ‘data utilization’ in ‘professional competency’, and ‘interpersonal relationship competency’ consisted of ‘communication’, ‘sympathy ability’, ‘impact ability’ and ‘leadership’. In the case of ‘personal management competency’, ‘physical strength’, ‘achievement’, ‘responsibility’, ‘flexibility’ and ‘self-reflection’ were also shown, and ‘priority’, ‘mission performance capability’ and ‘mission completion capability’ were identified in ‘planning and organizing competency’. The validity of the coaching compliance model is demonstrated through CVR.