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콘텐츠와 패러디 특성이 UCC 사용자 태도 및 온라인 구전의도에 미치는 영향
황인호 ( In Ho Hwang ),김태하 ( Tea Ha Kim ),김진수 ( Jin Soo Kim ) 한국정보시스템학회 2012 情報시스템硏究 Vol.21 No.3
This study aims to investigate the effects of UCC parody content trait on user attitude and e-word of mouth. The conventional methods had two identified factors: UCC content factors - trust, usefulness, and information, and parody content factors - humor, satire, and mockery. It also analyzes the impacts gap in UCC attitude between a high-involvement user and a low-involvement user in UCC contents. In this study, our findings are broadly summarized as follows: first, both trust and information, of UCC content factors, showed a positive impact on UCC attitude; second, both humor and satire, of parody content factors, showed a positive impact on UCC attitude; third, UCC attitude showed a positive impact on e-word of mouth, and both humor and satire were highly correlated to UCC attitude in UCC involvement user groups. In conclusion, this study is expected to give useful suggestions on selecting variables for further studies on UCC parody contents.
최정길 ( Jung-kil Choi ),이효진 ( Hyo-jin Lee ),김태하 ( Tea-ha Kim ),최재훈 ( Jea-hun Choi ),우준식 ( Jun-sik Woo ),이강웅 ( Kang-wung Lee ) 한국환경과학회 2018 한국환경과학회지 Vol.27 No.3
Nitrogen budgets in Sihwa-ho in 2010 were estimated using a mass balance approach. Major nitrogen fluxes sources can be divided into three sections: cities, agricultural area, and forest. Surplus nitrogen 2,030~2,214 ton/yr (2,123 ton/yr in average) was discharged to Sihwa Lake. 20% of the surplus nitrogen is removed from the wetland and 60% is removed tidal flats. Therefore net nitrogen discharge from Sihwa basin is estimated to be 650 708 ton/yr (679 ton/yr in average). Wet and dry nitrogen deposition and load from non-point sources ware estimated to be 97 ton/yr and 69 ton/yr, deposition is using CAMx model. So estimated total nitrogen discharge into Sihwa-ho was 817 875 ton/yr (846 ton/yr in average). The atmospheric load explains 11.1 11.9% (11.5% in average) of the total nitrogen load Sihwa-ho.