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태권도장의 수련특성이 프로그램운영과 만족도 및 재구매 의도에 미치는 영향
고봉수 ( Bong Soo Ko ),김순정 ( Sun Joung Kim ) 한국스포츠리서치 2007 한국 스포츠 리서치 Vol.18 No.4
This study was conducted to analyze how Taekwondo training influences management of programs, and satisfaction and return of trainees to help Taekwondo instructors manage their programs efficiently. For this purpose, 791 upper grade students in elementary schools and middle school students who have attended Taekwondo programs in one of major cities in Korea were surveyed. For analysis, t-test and one-way ANOVA were performed with the significance level set to α=.05. In result, it was found that purpose of training was significantly related to physical issues and return of trainees to intention to continue and spread words. Period of training was significantly related to intention to continue under the return of trainees category, and length of training to physical issues and spiritual issues under the training program category and intention to spread words under the return of trainees category. In addition, experience in training was significantly related to intention to continue under the return of trainees category.