인터넷 스포츠쇼핑몰의 e-CRM 요인이 고객의 만족에 미치는 영향

김봉경 ( Bong Gyung Kim ) 한국스포츠리서치 2007 한국 스포츠 리서치 Vol.18 No.4

The purpose of this study was to establish a theoretical basis for relationship marketing exercised in the internet sports shopping mall and to empirically analyze effect of e-CRM factor on satisfaction. The population of this study was customers who had experience for buying sports merchandize at the top 10 internet sports shoppingmall listed in the web site of www.100hot.co.kr and also at other web sites. The questionnaire gathering was requested to secure top, a professional internet research organization. 306 questionnaires, collected by a data screening process with the on-line survey for panels satisfying the requirements based on the panel databases, were used for this study. Factor analyses, reliability analyses, correlation analysis, simple linear regression were performed using SPSS V. 13.0. Results from the analysis are as follows. First, according to the test result on the relationship between e-CRM factor and the satisfaction, e-market had positive effects on satisfaction. Second, according to the test result on the relationship between e-CRM factor and the satisfaction, e-service had positive effects on satisfaction. Third, according to the test result on the relationship between e-CRM factor and the satisfaction, e-sales had positive effects on satisfaction. Fourth, according to the test result on the relationship between e-CRM factor and the satisfaction, e-communication had positive effects on satisfaction. Fifth, according to the test result on the relationship between e-CRM factor and the satisfaction, e-system had positive effects on satisfaction. This paper attempts to e-CRM factor that internet sports shoppingmall should make long-term customer relationship by recognizing the importance and value of customer-related marketing. Utilizing this relationship, it must establish the marketing strategy which can increase the sales and benefit of the enterprise in a very competitive environment.

대학생의 체육수업 성역할 인식이 체육수업 몰입과 참여지속의도에 미치는 영향

김봉경(Kim, Bong-Gyung) 한국체육과학회 2013 한국체육과학회지 Vol.22 No.3

The purpose of this study was to find the effects of recognition of gender roles for physical education class on flow and intention of continuance participation among university students. The subjects were university students participated in physical education classes. 3671 samples out of 400 samples through convenient sampling method were adopted as a final data. We confirmed the goodness of fit test of the model, utilizing SPSS WIN Ver 15.0, and after which we tested each hypothesis. The results were as follows; First, masculine for physical education class had a significant influence on flow. Second, masculine for physical education class had a significant influence on intention of continuance participation. Third, autotelic and integrative to physical education curriculum of flow had a significant influence on intention of continuance participation. This paper attempts to effect recognition of gender roles for physical education class on flow and intention of continuance participation that university student should increase quality of life by recognizing the importance and value for physical education class.

대학생의 체육수업에서 몰입경험이 수업만족 및 주관적 정서에 미치는 영향

김봉경(Kim, Bong-Gyung) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.5

The purpose of this study was to find the effects of flow experience on class satisfaction and subjective well-being among university students who participated in physical education classes. The subjects were university students participated in physical education classes. 814 samples out of 850 samples through convenient sampling method were adopted as a final data. We confirmed the goodness of fit test of the model, utilizing SPSS WIN Ver 15.0, and after which we tested each hypothesis. The results were as follows; First, flow experience had a significant influence on the establishment of class satisfaction. Second, class satisfaction had a significant influence on the establishment of subjective well-being. Third, flow experience had a significant influence on the development of positive subjective well-being. This paper attempts to effect flow experience on class satisfaction and subjective well-being that physical education class should increase participation by recognizing the importance and value for university student.

수상스포츠에서 여가활동유형에 따른 위험인지가 구매행동에 미치는 영향

김봉경(Kim Bong-Gyung) 한국체육과학회 2011 한국체육과학회지 Vol.20 No.4

The purpose of this study was to analyze the effect of risk perception on purchase behavior according to leisure activity types for water sports participants and so the survey of participants where 485 samples out of 500 samples through convenient sampling method were adopted as a final data and to confirmed the goodness of fit test of the model by frequency analysis, exploratory factor analysis, reliability analysis, and correlation analysis which were performed by SPSS WIN Ver 13.0 and confirmatory factor analysis, covariance structure analysis which were performed by AMOS 7.0. The results from the analysis are as follows. First, hobby activity type of leisure activity types had not a significant influence on risk perception. Second, sport activity type of leisure-activity types had a significant influence on risk perception. Third, cultural activity type of leisure-activity types had a significant influence on risk perception. Fourth, risk perception had a significant influence on purchase behavior. The study show that water sports should make customer increase by recognizing the importance and relationship of leisure-activity types and risk perception.

태권도 도장 수련생 유인을 위한 경영전략 연구

김봉경(Kim Bong-Gyung),하철수(Ha Chul-Soo) 한국체육과학회 2011 한국체육과학회지 Vol.20 No.3

The purpose of this study was to empirically analysis management strategy for taekwondo gym trainees inducement. The subjects were trainees in taekwondo gym. 413 samples out of 440 samples through convenient sampling method were adopted as a final data. We confirmed the goodness of fit test of the model, utilizing SPSS WIN Ver 13.0, and after which we tested each hypothesis. The results were as follows; First, trainer of management strategy had a significant influence on satisfaction. Second, facility of management strategy had a significant influence on satisfaction. Third, program of management strategy had a significant influence on satisfaction. Fourth, place of management strategy had a significant influence on satisfaction. Fifth, publicity of management strategy had a significant influence on satisfaction. Sixth, satisfaction had a significant influence on purchase behavior. Seventh, satisfaction had a significant influence on word of mouth behavior. This paper attempts to management strategy factor in taekwondo gym should make trainees inducement increase.

대학생의 동계레저스포츠 관여도가 몰입 및 스포츠가치관에 미치는 영향

김봉경(Kim, Bong-Gyung) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.2

The purpose of this study was to find the effects of involvement on flow and sport values among university students who participated in winter leisure sport. The subjects were university students participation in winter leisure sports. 935 samples out of 1,000 samples through convenient sampling method were adopted as a final data. We confirmed the goodness of fit test of the model, utilizing SPSS WIN Ver 14.0, and after which we tested each hypothesis. The results were as follows; First, cognitive involvement had a significant influence on cognitive flow. Second, affective involvement had a significant influence on cognitive, behavioral flow. Third, cognitive and affective involvement had a significant influence on economical, social, entertainment, physical values. Fourth, cognitive flow had a significant influence on economical, entertainment values. Fifth, behavioral flow had a significant influence on economical, social, entertainment, physical values. This paper attempts to effect of involvement on flow and sport values that winter leisure sports should make customer relationship performance by recognizing the importance and value of university student customer-related marketing, Utilizing this relationship, it must establish the marketing strategy which can increase the quality of life and benefit of the enterprise in a very competitive environment.

대학생의 체육수업 참여가 생활체육 인식과 주관적 안녕감에 미치는 영향

김봉경(Kim, Bong-Gyung) 한국체육과학회 2013 한국체육과학회지 Vol.22 No.4

The purpose of this study was to find the effects of participation for physical education class on sport for all recognition and subjective well-being among university students. The subjects were university students participated in physical education classes. 781 samples out of 800 samples through convenient sampling method were adopted as a final data. We confirmed the goodness of fit test of the model, utilizing SPSS WIN Ver 15.0, and after which we tested each hypothesis. The results were as follows; First, participation for physical education class had a significant influence on the sport for all recognition. Second, participation for physical education class had a significant influence on the subjective well-being. Third, sport for all recognition had a significant influence on the subjective well-being. This paper attempts to effect participation for physical education class on sport for all recognition and subjective well-being that university student should increase quality of life by recognizing the importance and value for physical class.

태권도 선수의 전자호구 체험요소가 자기효능감과 경기력에 미치는 영향

김봉경(Kim, Bong-Gyung) 한국체육과학회 2014 한국체육과학회지 Vol.23 No.5

The purpose of this study was to find the effects of electronic hogu experience factor on self-efficacy and athletic performance. The subjects were taekwondo players who had experience in taekwondo competition. 361 samples out of 400 samples through convenient sampling method were adopted as a final data. We confirmed the goodness of fit test of the model, utilizing SPSS ver 18.0, and AMOS 7.0, and after which we tested each hypothesis. The results were as follows; First, feel experience of electronic hogu experience factor had a significant influence on self-efficacy. Second, act experience of electronic hogu experience factor had a significant influence on self-efficacy. Third, relate experience of electronic hogu experience factor had a significant influence on self-efficacy. Fourth, self-efficacy had a significant influence on athletic performance. This paper attempts to effect relation electronic hogu experience factor and self-efficacy, athletic performance of taekwondo players. Utilizing this relationship, it must establish the research model which can growth the taekwondo.

스포츠 제품 기업의 사회적 책임(CSR)이 브랜드 평가와 브랜드 충성도에 미치는 영향

김봉경(Kim, Bong-Gyung) 한국체육과학회 2013 한국체육과학회지 Vol.22 No.5

The purpose of this study was to find the effects of social responsibility on brand evaluation and brand loyalty in sport products companies. The subjects were customers who had experience for buying sport products in the last one year. 1,383 samples out of 1,500 samples through convenient sampling method were adopted as a final data. We confirmed the goodness of fit test of the model, utilizing SPSS WIN Ver 15.0 and AMOS 7.0, and after which we tested each hypothesis. The results were as follows; First, economic responsibility of social responsibility had a significant influence on the brand evaluation. Second, social of responsibility had not a significant influence on the brand evaluation. Third, consumer protection of social responsibility had not a significant influence on the brand evaluation. Fourth, brand evaluation had a significant influence on the brand loyalty. Accordingly, the results of this study provide empirical evidence to substantiate that economic responsibility of social responsibility can raise brand evaluation and brand loyalty in sport products companies.

연령별, 성별 체질량지수의 유효성 검증 연구

김봉경(Kim, Bong-Gyung),한태용(Han, Tae-Yong),김태호(Kim, Tae-Ho) 한국체육과학회 2019 한국체육과학회지 Vol.28 No.4

The purpose of this study is to verify the correlation between body mass index and body fat percentage by gender and age. For the experiment, height, weight, skeletal muscle mass and body mass index of men and 1506 men and 1494 women total 3000 were evaluated and body composition analysis was measured. Independent samples t-test was used to compare gender and age specific factors, correlation between each variable and body mass index was assessed using Pearson "s correlation coefficient. The results were following : The correlation between body mass index and body fat percentage in males aged 19-34 was .672, 35-49 was .737, 50-64 was .716, 65 over was .622. In case of females aged 19-34 was .684, 35-49 was .759, 50-64 was .757, 65 over was .694. Taken together, these results suggest that the correlation between BMI and body fat percentage should be reassessed by age and that more accurate obesity criteria are needed in the old adults.