기대일치와 인지된 혜택이 대학의 온라인 수업의 만족도와 지속적 사용 의도에 미치는 영향

김종원 ( Kim Jongweon ),김대길 ( Kim Daekil ) 한국정보시스템학회 2020 情報시스템硏究 Vol.29 No.4

Purpose Many students have concerned about the quality and operation of online courses with universities offering online courses to avoid the spread of COVID-19. To deepen our understanding of university online class systems, this research aims to assess students' satisfaction with online class systems and continuous usage intention on the basis of the perceived benefits and expectation confirmation theory. Design/methodology/approach This paper empirically analyzes the impact of each perceived benefit on user satisfaction and the intention to use it continuously by dividing the perceived benefits considered in existing literature into utilitarian benefits (convenience), emotional benefits (pleasure), and symbolic benefits (personal benefits). Moreover, the perceived expectations and performance have also been assessed with its impact on satisfaction and the intention to continue use. Data collected from 241 university students were empirically tested against a research model. Findings Analysis results showed that perceived advantages (comfort, enjoyment and personalized benefit) significantly affect user satisfaction and that perceived benefits have positive effects on the intention to continue use whereas the expected confirmation do not significantly influence on the intention to continue use.

Airbnb 고객들의 재구매 의도에 관한 실증 연구: 감정과 Airbnb 특성 요인의 역할

김병수 ( Kim Byoungsoo ),김대길 ( Kim Daekil ) 한국지식경영학회 2020 지식경영연구 Vol.21 No.4

본 연구에서는 Airbnb 고객들의 재구매 의도에 영향을 미치는 선행 요인들을 살펴보고자 하였다. 고객들이 경험 뒤 형성된 긍정적 감정과 부정적 감정이 재구매를 결정하는 핵심요인으로 고려하였다. Airbnb 특성 요인으로는 진정한 경험, 숙소 시설, 가격 공정성을 선정하였다. 그리고 재구매 의사 결정에서 주관적 규범과 트렌드 추구 경향의 역할에 대해서도 살펴보았다. 제안한 연구 모형은 306명의 Airbnb 사용 경험이 있는 고객들을 대상으로 연구 모형을 분석하였으며, 구조 방정식 모형을 활용하였다. 연구 분석 결과 Airbnb에 대한 긍정적 감정과 부정적 감정 모두 재구매 의도에 유의한 영향을 미침을 알 수 있었다. 또한 Airbnb의 특성 요인들이 재구매 의사 결정에 미치는 영향을 확인할 수 있었다. 마지막으로 주관적 규범과 트렌드 추구 경향은 재구매 의도에 유의한 영향을 미치지 않았다. 본 연구 결과를 통해 Airbnb의 지속적 성장을 위한 고객 경험 관리와 마케팅 전략을 수립하는데 도움을 줄 수 있을 것으로 기대된다. This study investigates key factors influencing customers' repurchase intention in the context of Airbnb. Positive and negative emotions formed after customer's first-hand experience are identified as vital antecedents in determining consumer’s repurchase intention. This study posits authentic experience, amenities, and price fairness as the key characteristics of Airbnb. It clarifies the role of subjective norms and trend-seeking tendency in repurchase decisions. The proposed research model was analyzed for 306 customers with experience in using Airbnb via structural equation model. The analysis results showed that both positive and negative emotions have a significant effect on customer’s repurchase intention. The results clarified the role of Airbnb's characteristic components on repurchase decisions. Finally, subjective norms and trend-seeking tendency had no significant impact on customer’s repurchase intention. The results of this study are expected to help establish effective strategies for customer experience and marketing to achieve sustainable growth of Airbnb.

Services Innovation Using Web Technology

Sehun Lim(임세헌),Daekil Kim(김대길),Jaehoon Whang(황재훈) 한국산업정보학회 2011 한국산업정보학회논문지 Vol.16 No.5

오늘날 웹사이트는 기업의 경영목표를 달성하기 위한 전략적 수단으로 활용되고 있다. 특히, 최근 다양한 계층의 소비자들에게 관심을 얻고 있는 패밀리 레스토랑에 있어서도 웹사이트의 운영은 소비자에게 만족감을 제공해 주기 위한 서비스로 이용되고 있다. 최근 패밀리 레스토랑을 운영하는 기업들은 전략적 차원의 웹사이트 운영을 시도하고 있고, 이를 통해 패밀리 레스토랑의 홍보 및 마케팅을 수행하고 있다. 이러한 노력은 패밀리 레스토랑의 경영성과 개선에 영향을 미친다. 본 연구에서는 성별에 따라 소비자들의 패밀리 레스토랑 웹사이트의 이용에 대한 분석을 하였다. 연구모델은 기술수용모델을 확장해 성별에 따라 패밀리 레스토랑 웹사이트의 이용용이성과 유용성이 이용의도에 미치는 영향과 실제이용과 추천에 미치는 영향관계를 분석하였다. 본 연구결과는 패밀리 레스토랑 운영 기업들이 소비자들을 대상으로 마케팅 전략을 수립하는데 유용한 시사점을 제시해 줄 것으로 기대한다. Today, a web site is used as a strategic method to fulfill a company’s objectives. In particular, a web site provides a service for customers to find satisfaction in visiting family restaurants, and it recently has helped to attract the interest of a variety of customers. Currently, companies that manage family restaurants operate their Web sites as strategic tools and use them to perform public relations and marketing of their restaurants. This effort influences management and helps to improve the business and profitability of family restaurants. The research model of this study is an expansion of the Technology Acceptance Model (TAM) and examines whether ease of use and usefulness of family restaurant web sites influence the relationship of intention to use, actual use, and recommendation to use by gender. The results of this research would suggest that web sites are useful in establishing a marketing strategy for companies that operate family restaurants.

클라우드 컴퓨팅 도입이 기업의 시장가치에 미치는 영향

손인수(Insoo Son),김대길(Daekil Kim) 한국인터넷전자상거래학회 2017 인터넷전자상거래연구 Vol.17 No.1

Although cloud computing is considered a paradigm shift of IT service design and delivery and intrigues large amounts of interest from business entities, few studies have examined the business performance of this new IT practice. To better understand the value-creating feature of cloud computing, this study aims to investigate economic payoff from cloud computing investment. Employing the event study methodology, we analyze 219 firm-level announcements regarding cloud computing initiative. The results indicate that cloud computing adoption announcements can increase the market value of announcing firms in terms of abnormal stock return. In addition, we identified differences in the effect of cloud computing adoption on market returns according to contextual factors such as strategic adoption intention, firm size, and industry sector. These results can be used as useful references for firms’ decision-making about whether to adopt cloud computing to maximize their business values.

인터넷에서 건강정보 이용의도에 대한 실증 연구

임세헌(Se Hun Lim),이성호(Sung Ho Lee),김대길(Daekil Kim) 한국IT서비스학회 2011 한국IT서비스학회지 Vol.10 No.3

Since the general quality of life has been improving. people have become interested in “well-being” The widespread acceptance of the importance of “well-being” to quality of life has encouraged people to take more interest in getting health information online when they need it. Expansive use of online health information suggests that individual characteristics (i.e., gender and other traits). Website features. and perceived trust are related to the primary concern for many online health information consumers This study examines Whether familiarity. perceived security, and reputation of health information on various Websites influence the relationship of trust and intention to use by gender. These research results will contribute to the adoption of online health information by gender and. moreover. will provide companies with an understanding of key characteristics of consumers who use emoticons and provide useful implications for marketing strategies to current and future consumers.

Research Trends and Forecasts of Accounting Information Systems : An Historical Review

김대길 서울여자대학교 사회과학연구소 2014 사회과학논총 Vol.21 No.-

The accounting information system (AIS) has been identified as one of the greatest information systems of the 21st century. Although the literature on accounting systems has traditionally concentrated on the inputs and outputs of decision making, the decision process itself must also be considered if an information system is to be of maximum value. Because of the impact AIS has on decision making, an increasing number of organizations are employing AIS to improve the efficiency of their operations and to gain a competitive advantage. To identify AIS research trends and contributions, an historical review was conducted in this study. The findings of this study suggest possible AIS research directions in the near future.