Disciplinary Session 11 / Sport Management / Leisure Sport Management and Marketing : 스포츠센터의 소비자 만족을 위한 스포츠마케팅 전략에 관한 연구

김경지,정택기 ( Kyung Ji Kim,Tak Gi Jung ) 한국체육학회 1998 국제스포츠과학 학술대회 Vol.1998 No.2

유소년 육상 코치를 위한 코칭역량 모델 개발

김경지 ( Kim Kyung-ji ),최관용 ( Choi Kwan-yong Korea ) 한국체육학회 2020 한국체육학회지 Vol.59 No.1

이 연구의 목적은 유소년 육상 코치가 갖추어야 할 역량이 무엇인지 살펴보고 그에 따른 유소년 육상 코치의 코칭역량 모델을 개발하는데 있다. 연구 목적을 달성하기 위해 ‘새로운 역량모델개발 방법론(Starting from Scratch)’을 적용하여 개발단계와 검증단계로 나누어 재구성하였다. 연구 참여자는 유소년 육상 코치 5명에게 행동사건면담을 실시하였으며, 전문가 집단 11명을 구성하여 타당성 검증을 실시하였다. 또한, 유소년 육상 코치 74명을 대상으로 코칭역량 모델의 요구도 조사를 실시하였다. 수집된 자료는 역량요소 도출, 잠정역량과 인용문 제시, 잠정역량도출의 3단계 분석기법에 따라 자료를 분석하고 잠정적 코칭역량 모델을 구축하였다. 잠정적 코칭역량 모델의 타당성을 확보하고자 전문가 집단에게 7점 Likert 척도를 활용하여 코칭역량의 중요 정도를 파악하였으며, 내용타당도(CVR)를 산출하였다. 도출된 결과를 근거로 코칭역량 모델을 개발하였으며, 개발된 역량모델에 대한 요구도를 알아보기 위해 46개의 행동지표를 중심으로 5단계 Likert 척도로 구성하였다. 코칭역량의 현재수준과 중요수준의 차이를 분석하고자 SPSS 22.0 통계 프로그램으로 대응표본 t-검증을 실시하였으며, 코칭역량의 우선순위를 확인하고자 Borich 요구도 값을 산출하였다. 그 결과 유소년 육상 코치의 코칭역량 모델은 코칭기술, 선수특성파악, 코치자질로 3개의 역량군을 도출하였으며, 이에 따른 10개의 역량과 46개의 행동지표를 포함하고 있다. 육상은 모든 운동의 기초 종목으로 개발된 코칭역량 모델은 유소년을 지도하는 코치에게 유용한 자료가 되어 육상종목이 발전되기를 기원한다. 더 나아가 기초 종목인 육상에 발전은 대한민국 스포츠가 앞으로 한걸음 내딛게 되는 발판이 되어 줄 것을 기대한다. The purpose of this study is to develop the coaching capability model for youth track and field coaches. To this end, it applied the seven stages of a new capability model development methodology (starting from scratch) and reorganized it, by dividing it development and test stage. The participants recruited for data collection included 5 youth track and field coaches for behavioral event interview, the group of 11 experts for validation, and 74 youth track and field coaches for an analysis on the needs for the coaching capability model. Collected data were analyzed according to the three stages of analysis technique and a provisional coaching capability model was established: drawing up capability factors, suggestion of provisional competencies and quotes and drawing up provisional competencies. In order to verify the validity of the coaching capability model, the group of experts was asked to examine the important of the coaching model by using a 7-point Likert scale, and the coaching capability model was developed by estimating CVR. To examine the needs for the developed capability model, this study constructed a 5-point Likert scale around 46 behavioral indices. In order to analyze differences in the current level and the importance of coaching competencies, paired t-test was conducted by using SPSS 22.0, and Boritch needs were estimated to verify the priority of coaching competencies. The findings show that the coaching capability model for youth track and field coaches drew up three groups of competencies: coaching skills, understanding of athletes’ characteristics and coaches’ quality. It thus includes 10 competencies and 46 behavioral indices.

태권도 훈련방법이 아동들의 체격과 체력에 미치는 영향 -품새(태극, 고려, 금강)를 중심으로

김경지 ( Kyung Ji Kim ) 세계태권도학회 2001 세계태권도학회지 Vol.5 No.0

전문 스포츠 육상선수의 훈련참여태도와 성취목표성향 및 의도적 연습의 관계

김경지 ( Kim¸ Kyung-ji ),최영준 ( Choi¸ Young-jun ) 한국스포츠코칭학회 2023 한국스포츠코칭학회지 Vol.3 No.1

이 연구는 전문 스포츠 육상선수의 훈련참여태도와 성취목표성향 그리고 의도적 연습의 관계를 검증하는데 연구 목적이 있었다. 이와 같은 목적을 달성하기 위해 385명의 육상선수를 대상으로 자료를 수집하였고 수집된 자료는 SPSS 22.0 통계 프로그램을 활용하여 빈도분석, 타당도와 신뢰도 검증, 상관관계분석 마지막으로 다중회귀분석을 사용하여 다음과 같은 결론을 도출하였다. 첫째, 전문 스포츠 육상선수의 훈련참여태도와 성취목표성향은 정적(+), 부적(-)인 관계가 있었다. 둘째, 전문 스포츠 육상선수의 훈련참여태도와 의도적 연습은 정적(+)인 관계가 있었다. 셋째, 전문 스포츠 육상선수의 성취목표성향과 의도적 연습은 정적(+)인 관계가 있었다. the purpose of this study is to examine the relationship between the Participation Attitude of Track and Field Athletes and the Achievement Goal Orientation and Deliberate Practice. To achieve such a purpose, the study collected data by surveying 385 Track and Field athletes. The collected data was used in frequency analysis, exploratory factor analysis, cronbach's α calculations, correlation analysis, and multiple regression analysis using the SPSS 22.0 statistical program to arrive at the following conclusions. First, there is a positive(+) and negative(-) relationship between the participate attitude of the Track and Field athletes and achievement goal orientation. Second, Track and Field Athletes Participation Attitude had a positive(+) effect on deliberate practice. Third, Track and Field Athletes achievement goal orientation had a positive(+) effect on deliberate practice.

2020 도쿄올림픽 대비 육상 단거리 400m 릴레이 경기전략 탐색: 변경된 규칙 중심으로

김경지 ( Kim Kyung-ji ),안병선 ( An Byeongseon ),김태규 ( Kim Taekyu ),이정호 ( Lee Jungho ) 한국체육대학교 체육과학연구소 2020 스포츠사이언스 Vol.38 No.1

2020 도쿄올림픽을 대비하여 변경된 규칙을 중심으로 효율적인 육상 단거리 400m 릴레이 경기전략을 탐색하기 위해 개방형 설문지와 심층면담을 통해 자료를 수집하였다. 수집된 자료는 Spradley가 제안한 영역분석과 분류분석 방법을 적용하여 자료를 분석하였으며, 연구의 타당도와 신뢰도를 높이기 위해 연구참여자, 전문가 집단과 검토를 통해 분석된 자료의 진실성을 높이기 위해 노력하였다. 그 결과, 변경된 400m 릴레이 규칙에 인식조사를 실시한 결과, 첫째, 변경된 규칙을 알고 있다 85.1%, 모르고 있다 14.9%로 나타났다. 둘째, 변경된 규칙이 경기 현장에 영향을 미친다 91.2%, 잘 모르겠다 8.8%로 나타났다. 셋째, 규칙이 변경된 이후 배턴터치에 대한 파울이 줄어들었다 44.2%, 선수의 체력 소모를 줄일 수 있었다 41.3%, 잘 모르겠다 11%, 기타 3.5%로 나타났다. 변경된 규칙에 대한 경기전략은 첫째, 배턴터치 구간이 30m로 늘어남에 따라 선수들의 심리적 부담감이 줄어들어 이에 정확하고 빠르게 배턴터치를 할 수 있으며, 다양한 배턴터치 방법을 연습하여 활용할 수 있다. 또한, 가속은 순간적이 아닌 점진적으로 올리는 전략을 수립할 수 있다. 둘째, 예비선수가 2명에서 4명으로 늘어남에 따라 예선과 결승에 참여하는 선수를 가변적으로 설정하여 릴레이팀 선수의 체력을 안배할 수 있고 효율적으로 주자 배치하는 전략을 수립할 수 있다. Data was collected with an open-ended questionnaire and in-depth interviews to effectively explore a strategy for 400m relay in track and field in preparation of the 2020 Tokyo Olympics focusing on the changed rules. Domain analysis and taxonomic analysis of Spradley were applied to analyze the collected data, and significant effort was made to improve the research integrity by means of reviews of research participants and an expert group. The result of survey on understanding of changed rules for 400m relay firstly showed that 85.1% were aware and 14.9% were not aware of the changes. Secondly, 91.2% agreed that they changed rules will affect the competitions but 8.8% answered they were not sure. Thirdly, regarding the effect of the changed rules, 44.2% answered baton exchange foul decreased, 41.3% energy draining reduced, 11% they were not sure, and 3.5% miscellaneous. The first strategy to cope with the changed rules is to practice and apply various baton exchange methods because the extended exchange zone helps accurate and quick baton exchange thanks to reduced psychological burden of the athletes. In addition, the strategy can be altered to gradual acceleration instead of instantaneous method. Second, increased number of reserves from 2 to 4 helps save energy of the relay athletes by variable selection of the members for preliminaries and finals, which allows strategies for efficient runner placements.

21세기 한국 청소년체육의 발전방향

김경지(Kim Kyung-Ji),김승일(Kim Seong-Il),송길섭(Song Kil-Sub),김대광(Kim Dae-Kwang) 한국체육과학회 2002 한국체육과학회지 Vol.11 No.2

The purpose of this research is normalizing the gymnasctics education of youth in situation of educational situation and urgent gymnastics field for developing youth gymnastics in 2lc Korea. With analyzing misconduct, speciality, educational process, the problems of physical director and the way for development of school gymnastcis by research of books, the results follow ; 1. The physical exercise and sports are very important for youth period in light of the growth and development. Especially, it satisfies the maintenance and advance of health and interest of students. Thus, the gymnastics education shows that the positive function for educational effect is superior and it is expected of the study which is well-accustomed to change of future circumstances. 2. The normalization of gymnastics education in youth period is the reasonable goal for preventing misconduct by recovering sense of morality and humanity. And excellent athletes who are through the course of school gymnastics have great effect on international gymnastics and sports for national improvement. This situation is influenced for individual development and moreover, improvement of life quality by educational process which is very satisfied and ready for future. So, the role of very able and well-developed teachers can accelerate the normalization of gymnastics education.

태권도 지도자의 유머수준이 수련생들의 수련만족에 미치는 영향

김경지(Kim Kyung-Ji),곽필상(Kwak Phil-Sang),곽정현(Kwak Jeong-Hyeon) 한국체육과학회 2009 한국체육과학회지 Vol.18 No.4

This study has its necessity and purpose on defining educational significance the humor of Taekwondo director has, by observing the effect Taekwondo director's humor level has on training satisfaction after grasping the recognition of juvenile trainees regarding humor level of Taekwondo director. As for the research subject, the data of 250 trainees in Songpa-gu region in Seoul were taken as analysis subjects. The input data were analyzed according to the analysis purpose using Window SPSS/PC+12.0 Version statistics program; reliability analysis was carried out using factor analysis and Cronbach's α coefficient to analyze reliability and appropriateness regarding each article of questionnaire; Independent samples t-test was carried out to find out differences in humor levels as well as training satisfactory according to demographic characteristics of Taekwondo trainees; correlation analysis and multiple regression analysis were carried out to observe the effect on training satisfaction according to the humor level of Taekwondo director recognized by Taekwondo trainees. The statistical hypothesis verification attention level was set as p<.05. As the result of analyzing the effect humor level of Taekwondo director has on trainees' training satisfaction in this study, Firstly, significant difference appeared in humor management regarding the difference of humor level according to gender; it was appeared that female trainees recognized it more than male trainees; no significant differences appeared for other factors. Secondly, significant differences of p<.001 appeared in difference of humor level, p<.05 in understanding of humor, p<.05 in humor usage according to school years; trainees in 5th and 6th school years recognized such more than trainees in 3rd and 4th school years. Thirdly, as for the difference in humor level during training period, no significant difference appeared. It is thought that having no difference in humor level is due to coming across humors through media in everyday life regardless of training period. Fourthly, humor level factor and training satisfaction factor appeared to have positive correlation, and juvenile trainees' training satisfaction is greater according to humor level in the relationship between humor level of Taekwondo director recognized by Taekwondo trainees and training satisfaction.

스포츠 종목군별 코치의 비언어적 의사소통에 관한 연구

김경지(Kim, Kyung-Ji),최관용(Choi, Kwan-Yong) 한국체육과학회 2016 한국체육과학회지 Vol.25 No.1

The purpose of this study was to compare the degree of nonverbal communication usage by coaches in each sport and to investigate the differences. To accomplish this purpose, the study conducted convenience sampling on 619 university Elite sports athletes, and derived the following conclusions by frequency analysis, exploratory factor analysis, reliability analysis, and one-way ANOVA, using the SPSS 15.0 statistics program. First, the analysis on the difference in positive nonverbal communication by coaches in each sport revealed a statistically significant difference in all sub-factors excluding positive expression. Second, the analysis on the difference in negative nonverbal communication by coaches in each sport revealed a statistically significant difference in all sub-factors. The study bundled the sports that were determined to similar by the researcher in order to verify the differences in each sport, and the survey responses for each sport slightly differed to each other. The athlete responses within the same sport was also discovered to have differed. This seems to be the result of differing perspectives toward the coach by each individual athlete, and if follow-up studies accompany qualitative research along with quantitative research, more in-depth research results will be drawn out.

국내외국인 태권도 수련생들의 태권도에 관한 인지도 연구

김경지(Kim Kyung-Ji),강은석(Kang Eun-Suk) 한국체육과학회 2006 한국체육과학회지 Vol.15 No.1

The purpose of this study in a broad sense is that, as many highly-trained human resources who want to work abroad in the Taekwondo sector are being produced and, at same time, the demand on those highly-qualified experts is on the rise at abroad, I want to help those going overseas by providing some insight of what foreign Taekwondo performers want and how much knowledge, abilities, and pre-perceptions about Taekwondo they have, without which, I think, they aren't able to teach Taekwondo effectively. On conclusion, I'd like to advise as follow: Firstly. foreign Taekwondo performers resident in Korea usually don't stay long in Korea. So not many of them are black belt holders. This means, when we teach them, we have to get information about how long each of them will stay here and arrange rational training timetables, which will be the best way to promote Taekwondo as a Korean culture among them. Secondly, considering the way they came to know Taekwondo by chance, face-to-face communication played the largest role, which means we need to advertise and promote Taekwondo more strategically than before. In addition, the academic approach of the marketing strategy is necessary as well. Thirdly, while foreign Taekwondo performers resident in Korea favor patterns the most, those non-residents in korea prefer the self-defence the best. As we know, patterns are rather static and are usually for the sake of cultivating mentality, while self-defence is for protecting themselves. Probably, this resulted from the fact that, in foreign countries, coping with security problems are one of the priorities. Therefore, when we go overseas, we need to be fully trained in self-defence techniques. Fourthly, foreign Taekwondo performers resident in Korea positively estimate that Taekwondo is favorable to the tourism industry of Korea. Rather than aimlessly pursuing to train foreigners, we have to develop something in Taekwondo to show foreigners and should let them know we have this kind of a great martial art. We can create some Taekwondo shows mingled with some esthetic values, apart from martial techniques. By doing this, Taekwondoists can naturally broaden their landscape, I think.

육상 지도자의 코칭역량과 육상 선수의 운동성과 및 의도적 연습의 관계

김경지(Kim, Kyung-Ji) 한국체육과학회 2021 한국체육과학회지 Vol.30 No.4

The purpose of the present study is to bring light on the relationship between the coaching competency of the track and field coaches and the sport performance and deliberate practice of track and field athletes. To achieve this purpose, the study selected, as the subjects of the study, 274 student-athletes, from middle school to college students, registered as athletes at the Korea Association of Athletics Federations, and deducted the following conclusions after conducting an analysis through frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, and standard multiple regression analysis using the SPSS 22.0 statistical program. First, out of the subfactors of coaching competency for track and field coaches, self-development competency had a positive impact on athletic performance, a subfactor of sport performance for track and field athletes. Second, the coaching competency of track and field coaches did not impact the deliberate practice of track and field athletes. Third, the sport performance of track and field athletes had a positive impact on deliberate practice.