http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
브랜드 커피전문점의 소비경험이 소비감정과 재방문의도에 미치는 영향관계 연구
최성수(Seong Su Choi),권용주(Yong Ju Kown) 한국관광연구학회 2012 관광연구저널 Vol.26 No.4
The purpose of this research was to ascertain how the consumption experiences affect on the customers` consumption emotion and revisit intention. The results are as follows: First, the consumption experiences (amusements, symbolism, diversity, sociality) at brand coffee stores have a notable effect on the positive consumption emotion, Second, the same experiences also have a notable effect on the negative consumption emotion, Third, they have an appreciable effect on the revisit intention. Forth, the positive and negative consumption emotions have a noticeable effect on the revisit intention. This study is thought to provide a theoretical basis by verifying various influences of the consumption experiences at brand coffee stores on the consumer`s consumption emotion and the revisit intention; Up to now, there have been many researches about store selection attributes and service quality in hotel industry. But the studies on the eat-out enterprises, highly relying upon services, were relatively scarce, Thus, This study shows and examines the attributes for consumption experience, consumption emotion, and revisit intention, and their interrelations. In addition, on the base of the study results, more efficient management plans at brand coffee stores are suggested.
와인 소비자의 지각된 가치가 만족 및 충성도에 미치는 영향
김시균(Si Gyun Kim),권용주(Yong Ju Kown),최성수(Seong Su Choi) 한국관광연구학회 2013 관광연구저널 Vol.27 No.1
The results are as follows: First, as a result of analyzing hypothesis 1, perceived wine values affect significantly on satisfaction, it was analyzed that emotional values and image and economical values among the perceived wine values affects significantly on the satisfaction. Second, as a result of analyzing hypothesis 2, perceived wine values affect significantly on loyalty, it was analyzed that only economical values among the perceived wine values affects significantly on the loyalty. Third, as a result of analyzing hypothesis 3, the satisfaction after purchasing wine affects significantly on loyalty, it was analyzed that the satisfaction after purchasing wine affects significantly on loyalty. Finally, as a result of analyzing the differences of perceived wine values of the demographic attributes and wine purchasing attributes, the results showed that the perceived wine values have significant differences of gender, marital status, educational standards, ages, and monthly income, but career. Meanwhile, as a result of analyzing the perceived wine values differences of wine purchasing attributes, the results showed that the perceived wine values have significant differences of drinking frequency, purchasing purpose, partners, drinking place, and purchasing place, but number of wine glasses.
특급호텔 구성원의 성격유형(Big5)이 주관적 성과에 미치는 영향
박수현(Su Hyun Park),최성수(Seong Su Choi),권용주(Yong Ju Kown) 한국관광연구학회 2014 관광연구저널 Vol.28 No.1
The provision of excellent service through effective human resource management is one of the main competitive factors of hotel companies currently leading the service industry. This study focuses on the control effect of self-efficacy in the relationship between personality type and subjective performance in these companied. Moreover, it focuses on the effect of hotel employee job attitudes on service orientation, and the effect of their personality types on the subjective performance of the company (i.e. job attitude, service commitment, customer orientation). As a result of this analysis, the personality type (Big5) of hotel employees correlates with a positive effect on job satisfaction and service commitment. In addition, these personality types (Big5), coupled with job attitude, have a meaningful positive effect on customer orientation. Finally, the study shows that self-efficacy controls effect the hotel employees` personality type, which in turn influences job attitude and customer orientation.
靑少年의 리더십 類型에 따른 유스호스텔 修鍊 프로그램에 關한 滿足度 硏究
이종삼(Lee, Jong-Sam),정하봉(Jung, Ha-Bong),최성수(Choi, Seong-Su),권용주(Kown, Yong-Ju) 청운대학교 관광산업연구소 2011 관광산업연구 Vol.5 No.1
The purpose of this study is for revitalization of youth-hostel associated with general training programs practicing for youths. In order to achieve the purpose of the study, this study was designed to find out the preferences and differences about training programs practicing by types of youth leadership in youth hostels. This study found out that there is significant difference among groups on etiquette, service, cultural programs while there is no difference among groups on nature experience and physical activity programs by types of leadership. Finally, most of respondents expected the diversity of program such as physical activity, English, and drama. This study, therefore, suggested that youth hostels can be revitalized if the programs practicing in the youth-hostels deal with various area that can enhance the leadership of youths.