논문편 : 남녀 중학생의 외모만족도와 사회성 및 성취동기에 관한 연구

구자명,이명희 ( Ja Myung Kuh,Myoung Hee Lee ) 대한가정학회 1994 Human Ecology Research(HER) Vol.32 No.5

보문 : 여대생의 의복 충동구매 차원과 충동구매에 영향을 미치는 변인 연구 : 유행몰입과 유명상표 선호도와의 관련성을 중심으로

구자명 ( Ja Myung Kuh ),이명희 ( Myoung Hee Lee ) 韓國衣類學會 1997 한국의류학회지 Vol.21 No.1

여대생(女大生)의 성역할(性役割) 정체감(正體感)과 화장(化粧) 행동(行動)에 관(關)한 연구(硏究)

구자명 ( Ja Myung Kuh ),이구영 ( Kwuy Young Lee ) 한국패션비즈니스학회 2002 패션 비즈니스 Vol.6 No.2

This objective study were to classify the contents of makeup behavior, to investigate the relationship between makeup behavior and sex role identity, and to examine how the makeup behavior, makeup satisfaction was influenced by sex role identity and demographics. To achieve this, the researchers surveyed 162 women for the ages of 18 through 25. The result of this study are followed. 1) Four factor of makeup behavior were sexual attractiveness, aesthetic, psychological dependence and makeup interest. 2) There were significant positive relationship between makeup behavior and sex role identity. 3) Sexual attractiveness were influenced by femininity, income. The explanatory power of the 2 variables were 8.5%. Aesthetic were influenced by masculinity. The explanatory power of the 1 variable was 9.2%. Psychological dependence were influenced by femininity. The explanatory power of the 1 variable was 8.2%. Makeup interest were influenced by masculinity, age. The explanatory power of the 2 variables were 9.0%. 4 Makeup satisfaction were influenced by sexual attractiveness, aesthetic. The explanatory power of the 2 variables were 22.1%.

미용학에 대한 우리나라 대학생의 사회적 인식에 관한 연구

구자명 ( Ja Myung Kuh ) 한국미용학회 2010 한국미용학회지 Vol.16 No.3

This study attempts to explore the degree of the public perception of Cosmetology as an academic disciplines with analyzing data surveyed in 2009. The subjects were 302 men and women university students in Seoul and the metropolitan. This study uses a questionnaire having a Likert scale format that is composed of 5 points. The results are as follows. First, university students had lower than 3 points average level about scholastic position(2.56), public perception(2.68) and public view of Cosmetology(2.80). So far Cosmetology`s position, cognition, opinion and view generally tends to be negative. But they had higher than 3 points average level about the contribution(3.49), importance(3.59), interests(3.74), expertise(3.80), prospect(3.80). Thus, public perception of Cosmetology would be a negative hypothesis was partially proven. Second, the difference of the public perception of Cosmetology were statistically significant on sex, grade, major field of study(humanities/arts/natural sciences). The public perception of Cosmetology generally tends to be positive in female, 1st grade, Arts and humanities students than male, 2,3,4th grade, natural sciences. So sex, grade and departments a research construction the difference of public perception of the Cosmetology which follows appeared partially and gave proof.

동서양의 신부 화장에 관한 연구 -한국의 전통혼례를 중심으로-

이정원 ( Jung Won Lee ),구자명 ( Ja Myung Kuh ) 한국미용학회 2008 한국미용학회지 Vol.14 No.3

The intention of this study is I have right understand and inherit and advance the traditional wedding as I am research make up and hail styles in the traditional wedding. Research way of mine is the books of the traditional wedding and the preceding thesis. The first, our traditional wedding is a man goes to a woman`s house and they have a wedding ceremony and then begin a new marriage life in woman`s home. These kinds of our traditional wedding is mixed with Chines traditional wedding of confucianism and formed six ceremony which is Hon-dam, Nap-chae, Nap-gi, Nap-pae, Yae-sik and Oo-gui. The second, the formal dress of groom is Sa-mo, Dan-ryoung, Poom-dae and Hwa. the formal dress of bride is Hwal-ot or Won-sam tied with Dae-dae. A hair ornaments Jok-doo-lee or Hwa-gwan with an ornam400al hairpin(Bee-nyou), Youp-daeng-gee, Do-too-lak-daeng-gee and No-ri-gae. Bride`s shoes is Oon-hyae and Dang-hyae. The third, bride make up her face with a little more bright color, arch type eyebrows, red or a rouge on her cheek(Youn-jee), brow(Gon-jee) and lips. The nature and light make up color have to match with a korean traditional dress. It is better good give points to lips only. Otherwise, bride makeup in western wedding generally uses pearl feeling shadow eyes makeup on a shining skin and characters eyes with emphasis eye line. Lips use light pink lip gloss. The fourth, Hair is each half part in her ones and combs her hair back with a dense comb(Cham-bit) and braid and ties of her hair on back and low position of her neck. Then band fold up a braid imitate hair(Dal-bee) and tucks up the hair with red Daeng-gee(pigtail ribbon) and fixes it with an ornamental hairpin.

연구논문 : 촉각적 질감을 응용한 바디아트 작품 연구

임정미 ( Jeoung Mi Im ),구자명 ( Ja Myung Kuh ) 한국미용학회 2006 한국미용학회지 Vol.12 No.1

수입색조화장품 상표(輸入色調化粧品 商標)이미지 속성(屬性)에 따른 포지셔닝에 관(觀)한 연구(硏究) -유행관여(流行關與)를 중심(中心)으로-

김예희 ( Ye Hee Kim ),구자명 ( Ja Myung Kuh ) 한국패션비즈니스학회 2003 패션 비즈니스 Vol.7 No.4

The main purpose of this study was to investigate the difference of perceptional degree of imported make-up cosmetics brand and importance of brand image attributes, and the evaluation of brand image attributes of imported make-up cosmetics according to fashion involvement and to provide positioning the imported make-up cosmetics brands according to brand image attributes. Survey was conducted to 301 people from age 20 to 30 year female woman who is leaving in Seoul and Kyunggee·Inchon using convenience editing. Material analyzing was done using t-test, factor analysis, cluster analysis, multidimensional scaling. The results were as follows. 1. The perceptional degree of brand and the importance brand image attributes showed significant difference according to fashion involvement. 2. The evaluation of brand image attributes of imported make-up cosmetics were different between high involvement group and low involvement group. 3. As a result of multidimensional scaling, the imported make-up cosmetics brands were positioned different according to brand image attributes between high involvement group and low involvement group.

수입화장품 광고에 나타난 모델이미지와 메이크업 특성에 관한 연구 - 2001년~2004년 2월까지 패션잡지를 중심으로 : 수입화장품 광고에 나타난 모델이미지와 메이크업 특성에 관한 연구

안소진(An So-Jin),구자명(Kuh Ja-Myung) 한국인체예술학회 2004 한국인체미용예술학회지 Vol.5 No.2

The purpose of this study is analyze the model images, makeup trends and characteristics of cosmetic brands with a focus on imported brands" advertisements. The analysis included 156 advertisements about basic, color cosmetics and perfumes of Chanel, Christian Dior, Estee Lauder, and Lancome, which were inserted from January 2001 through February 2004 in Vogue, Marie Claire, and Elle, which are all fashion magazines licensed from foreign countries. Basic, color cosmetics and perfumes were analyzed for model images, and basic and color cosmetics were analyzed for the makeup characteristics. First, the makeup trends of the imported cosmetic brands are as follows. Chanel stresses elegant and mature femininity with pastel colors; Christian Dior paints the entire protuberant parts of the eyelid with a variety of strong colors, in particular stressing the eye line with a dark and deep color tone; Estee Lauder paints the eyes with natural colors and transparently accentuates the lip; and Lancome gives the eyes and lips a gentle luster. Second, the feminine images shown in the advertisements of imported cosmetics include the elegant, romantic, ecological and erotic. Considering each brand in turn: in Chanel elegant images were most numerous, in Christian Dior erotic images were most numerous, in Estee Lauder ecological images were most numerous and in Lancome romantic images were most numerous. Third, the makeup characteristics shown in the advertisements of imported cosmetics include femininity, romanticism, smokism, and naturalism. Femininity utilizes makeup that stresses the image of a mature women in soft and feminine colors such as misty pink, ivory added with pearl, and coral; romanticism stresses a cute, girlish and immature feeling with a cheek touched with a ruddy complexion; smokism stresses the shape of one"s eyes with deep eye shadows and a thick eye line; and naturalism expresses natural beauty without excessive stress or exaggeration through transparent makeup.

2000년대 전반기 패션 컬렉션에 나타난 메이크업 특성에 관한 연구

이희종(Lee Hee Jong),구자명(Kuh Ja Myung) 한국인체미용예술학회 2006 한국인체미용예술학회지 Vol.7 No.1

  This study examines the trend of make-up with a focus on Paris, Milano, New York, and London Collections abroad and SFAA Collection and Seoul Collection at home from 2000 to 2005, and analytically compares the features found in the collections. For this, fashion-related magazines, books, theses, journals, and websites are utilized and photo materials the author worked on at domestic collections are included.<BR>  First, the trends include naturalism, ethnicism, reactionism, futurism, and deconstructionism, featuring as follows: Naturalism was found in bare nude, radiant, and tanning makeups; ethnicism was found in makeups applied with Chinese Jing Ju (京劇), ones applied with Japanese Geisha or Gabukki, Bollywood"s makeups from India, and primitive makeups from Africa; reactionism was found in black-white makeups in 1920-30s, hippie makeups in 1960s, glam rock makeups in 1970s, and glamor makeups in 1980s; futurism was found in cyber makeups, modern makeups, and surrealism makeups; and deconstructionism was found in humorous makeups and decadence makeups.<BR>  Second, the characteristics of make-up found in the fashion collections are compared as follows: Naturalism from overseas collections expresses mono-tone"s bare nude makeup featuring transparent and healthy image, while that from domestic collections expresses pastel-tone"s radiant makeup featuring romantic image. Ethnicism from overseas collections carries strong and experimental elements by applying mask, while that from domestic collections features simplicity by expressing black, white and red color on parts of the face. Reactionism from overseas featuresexpression to change past images, while that from domestic revives past images. Futurism from overseas expresses makeups with creative and queer design through surrealism, while that from domestic is characterized by achromatic and modern makeup, and such makeup with geometrical patterns. Deconstructionism from overseas expresses unsightly and mean image with the bold use of original colors and symbolic makeups from punk group, while that from domestic shows makeups featuring morbid atmosphere with white or black color.<BR>  On the whole, overseas collections feature boldness, creativeness, experimentalism, and informality, while domestic collections feature simple makeups that are mild without not too being magniloquent.

우리나라 여성의 마스카라 이용 실태에 관한 연구

이강아(Lee Kang-A),구자명(Kuh Ja-Myung) 한국인체미용예술학회 2003 한국인체미용예술학회지 Vol.4 No.2

  The objectives of this study were to investigate the patterns of mascara usage, to understand relations between the shapes of eyelash and mascara types, and relations between the patterns of mascara usage and demographic variables. The subjects were 3979 women aged 17~61 years.<BR>  1. The patterns of mascara usage in Korean women are like these. Over 90% of Korean women use mascara in a bid to make their eye shape clear in most cases. They put the importance on mascara-effect, when they purchase it. Most of them use mascara 2~3 times a week, which they spend ￦10,000~20,000 on every 3~6 months. Many Korean women have ever used an imported mascara. The Korean women consider the importance of mascara usage in the eye make-up under 30~50%. In mascara types, long-lash mascara and volume-up mascara are popular. In the shape of its brush, bullet-shaped one. In the color of mascara, colorful one. A lot of women use a eyelash curler. A special eye make-up remover for mascara is used by about half of them. The reason why some women don"t use mascara is that it smudges around the eyeline. The top mascara brand, currently used in the subjects, is Lancome, and the ICS is the first one among the domestic brands. 2. There"re relations between the shapes of eyelash and mascara types. The long and thick-eyelashed women, or the long and thin-eyelashed ones show a decided preference for a volume-up effect mascara. The short and thick-eyelashed ones or the short and thin-eyelashed ones, for a long-lash effect mascara. 3. The behavior of mascara usage showed significant difference according to demographic variables. The price of mascara has something to do with educational level, job, age, income level, or marital status. Mascara usage frequency has relations with educational level, job, age, income level, or marital status. Color mascara relates to educational level, job, age, income level, or marital status. The use of imported mascara is linked to educational level, job, age, income level, or marital status.