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MICE산업을 통한 KORAIL의 전략적 수익 창출 방안 연구
구숙경(Ku Suk-kyeong),고은희(Ko Eun-hee),이인경(Lee In-kyeong) 한국철도학회 2010 한국철도학회 학술발표대회논문집 Vol.2010 No.7
G20 summit is expected to be held in seoul this coming Nov. 2010 which is a typical case of international meeting in MICE industries have been rising in the world and can be considered as a new marketing paradigm. since IMF crisis in 1997 in korea via financial leeman turmoil in the wall street caused ruins of the middle class as financial resources of korea. it's like saying that we need to look for another practical marketing way not mass marketing any more to get through this comprehensive financial crisis. in this study, we are going to find out new marketing way using MICE industires.
침상구조의 루틸상 TiO<sub>2</sub> 초미분체를 이용한 광촉매 반응에 대한 연구
황두선,구숙경,김광수,민형섭,이은구,김선재,Hwang, Doo-Sun,Ku, Suk-Kyeong,Kim, Kwang-Su,Min, Hyung-Seob,Lee, Eun-Gu,Kim, Sun-Jae 한국재료학회 2002 한국재료학회지 Vol.12 No.8
The redox properties of a homogeneously-precipitated $TiO_2$ rutile powder with a BET surface area of ~$200 m^2$/g, consisting of an acicular primary particle, were characterized using photocatalytic reaction in aqueous 4-chlorophenol, Cu-EDTA and Pb-EDTA solutions under ultraviolet irradiation, compared to those of commercial P-25 X$200 m_2$ powder with a spherical primary particle as well as home-made anatase $TiO_2$ powder with ~$200 m^2$/g BET surface area. Here, the anatase powder also includes mainly the primary particles very similar to the acicular shapes of the rutile $TiO_2$ powder. The rutile powder showed the fastest decomposition rate and the largest amount in the photoredor, compared with the anatase or P-25 powder, while the anatase powder unexpectedly showed the slowest rate and the smallest amount in the same experiments regardless of almost the same surface area. From results, the excellent photoredox abilities of this rutile powder appears to be due to specific powder preparation method, like a homogeneous precipitation leading to direct crystallization from the solution, regardless of their crystalline structures even when having the similar particle shape and surface area.
김장욱(Jang-Wook Kim),구숙경(Suk-Kyeong Ku),신미화(Mi-hwa Shin),배영규(Yeong-gyu Bae),왕연대(Yeon-dae Wang) 한국철도학회 2013 한국철도학회 학술발표대회논문집 Vol.2013 No.5
소득수준 및 국민경제 생활의 향상으로 여객의 운행빈도가 계속 증가하는 동시에 선진사회에 맞는 여가 및 레저 · 관광 수요도 증가하고 있어 KTX 뿐만 아니라 새마을, 무궁화와 같은 일반열차의 이용인원도 꾸준히 증가하고 있다. 이에 철도는 타 교통수단과의 경쟁이 불가피할 것으로 판단되므로 철도운송이 가지고 있는 경쟁우위를 지속적으로 유지하기 위해서는 과학적이고 체계적인 방법으로 이용객에 대한 욕구를 파악하는 것이 중요한 요소로 부각되고 있다. 본 연구에서는 철도분야에서는 널리 사용되지 않지만, 마케팅 분야에서는 쉽게 접할 수 있는 기법인 IPA(Importance Performance Analysis) 분석기법을 활용하여 열차종 및 열차표 구매행태에 따른 철도이용객의 중요도와 선호도를 동시에 조사하여 세부적인 철도 이용자 기반 서비스 개선 방안을 도출하였다. National travel is increasing as not only income levels but national economy is rising. Leisure and tour demand are increasing lately, as well. Ridership of the trains, not only KTX but Normal trains like Saemaeul and Mugunghwa is increasing, constantly. We need to take scientific and systematic method to meet passengers’ needs and maintain competitive advantage in other modes of transportation. In this study, we used IPA method which is not that widely used in railways but used regularly in marketing, we tried to find out how to improve service based on railway passengers investigating purchasing behavioral character of them in ticketing by the type of trains (like importance, preference) simultaneously.