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축제 조직의 사회적 자본 측정 척도 - 타당도 및 신뢰도 검증
곽서연 ( Sea Youn Kwak ) 한국이벤트컨벤션학회 2015 이벤트 컨벤션 연구 Vol.11 No.2
The aim of this study was to develop a scale to measure social capital in festival organizations, and verify its validity and reliability. By the literature (documentary study) and empirical (empirical study) as a research method to achieve the objectives of this study. Empirical research was conducted a survey of 17 questions of 3 factors(trust, norms and networks) by 201 Chuncheon Mime Festival volunteers. To validity of the questionnaire, exploratory and confirmatory factor analysis and Crobach’s α were determined and analyzed. As a result, two items were deleted and the ‘networks’ factor were divided to ‘peer collaboration’ and ‘networks.’
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곽서연 ( Sea Youn Kwak ) 한국이벤트컨벤션학회 2014 이벤트 컨벤션 연구 Vol.10 No.1
The aim of this study was to develop event volunteer motivation scale for Korean by using Farrell, Johnston & Twynam(1998)``s Special Event Volunteer Motivation Scale(SEVMS) and examine its validity and reliability. To conduct this study, a total of 282 individuals who were volunteers of 2012 Chuncheon International Mime Festival. To validity of the questionnaire, we utilized exploratory and confirmatory factor analysis. In order to test the scale reliability, the item-total correlation and Cronbach``s α were determined and analyzed. As a result, 21items of 4 factors(purposive, solidary, external traditions, commitments) were extracted and confirmed from the scale. The validity and reliability of the Special Event Volunteer Motivation Scale were relatively high. This study would be important data to seriously conduct future studies on event volunteers`` motivation with a valid measurement scale.
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축제 조직의 사회적 자본이 조직몰입과 조직시민행동에 미치는 영향 연구
곽서연 ( Sea Youn Kwak ) 한국이벤트컨벤션학회 2013 이벤트 컨벤션 연구 Vol.9 No.1
The purpose of this study was to examine the relationship among social capital in festival organizations and volunteers` organizational commitment and organizational citizenship behavior(OCB). The four hypotheses were tested on data collected from 407 volunteers and analyzed using SPSS 20 and AMOS 20 in the manner of EFA, multiple regression analysis and SEM. As a result of the EFA, the construct validity of each variable of social capital was ensured. However, the validity of continuance commitment among the three sub-dimensions of organizational commitment was ensured by removing three metrics. OCB initially consisted of five sub-dimensions, but was collapsed as four dimensions. The results of the hypothesis is as follows: (1) the social capital affect OCB positively, especially networks positively affected all of sub-dimensions of OCB, (2) the social capital affected affective commitment and normative commitment positively, but continuance commitment negatively, (3) except continuance commitment, affective commitment and normative commitment were verified to play a mediating role between social capital and OCB. The result of this study could provide festival organizers insights of managing volunteers, they have to focus on strengthening networks in organizations and work on increasing volunteers` affective commitment and normative commitment for the success of their festivals.
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축제 자원봉사자 동기와 만족도에 관한 연구: 춘천마임축제 사례를 중심으로
곽서연 ( Sea Youn Kwak ),박순천 ( Soon Chun Park ) 한국이벤트컨벤션학회 2011 이벤트 컨벤션 연구 Vol.7 No.1
본 연구는 축제와 이벤트 성공의 중요한 역할을 하고 있는 자원봉사자에 대한 연구로써 동기, 참여만족도 등을 조사하여, 축제 자원봉사자 본질적인 이해를 하고 현장에서 축제자원봉사자 관리를 위한 기초자료를 제공하기 위함이다. 설문은1994 년 이래 효과적인 자원봉사자 관리 프로그램을 운영하여 지역대학생들을 대상으로 축제자원봉사 문화를 정착해 온 춘천마임축제 자원 봉사자를 대상으로 하였다. 요인분석을 통해 자원봉사자 참가동기는 사회적교류, 공공이익, 경험충족, 직업개발기회4 개의 요인으로 구분되었으며, 이 중 사회적교류의 가장 주요한 참가동기로 나타났다. 참가만족은 개인적만족과 사회적만족으로 구분되는데, 사회적만족은 자원봉사자의 재참가의도에 영향을 주었다. 본 연구는 공연예술축제의 자원봉사자를 대상으로 조사된 것이 한계이며, 앞으로 다른 분야의 축제 자원봉사자를 대상으로도 조사가 필요하다.
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