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박순천(Park Soon-Chun) 조선대학교 지식경영연구원 2003 지역개발연구 Vol.8 No.2
The plan of making Gwangju a cultural city begins to take shape. At this time, Gwangju fashion industries and education organizations have to make the plan specialized, subdivided and globalized. If we make Gwangju fashion education activate with competitiveness, the future of Gwangju's fashion industry won't be dark. The development direction of Gwangju fashion education with a strategy of fashion industry is like this: The first, specialized design education course development (cultural goods design development) connected with specialized local industry plan of design specific city. The second, the connection with local universities and local industries should make it possible to activate a student council and for student club to start an enterprise with teaching and supporting to seek the maximum profit. The third, it is established to make a fashion design institute, and it should be seeked the ways for activating local design and be built up the academic study capacity of a school subject. The fourth, grouping spot studying and administrative work education for employment magnification should be strengthened with activating a student council.
지역축제 브랜드와 지역이미지 일치성에 관한 연구 -하이 서울 페스티발을 사례로-
박순천 ( Soon Chun Park ) 한국이벤트컨벤션학회 2008 이벤트 컨벤션 연구 Vol.4 No.2
This study reveals the confirming of the local festival brand and regional image. There are lots of study about city image and design development but not so many studies for confirming regional image against local festival brand. The local government focused on brand identity and brand loyalty on their local festival. The local festival brand able to identified through local symbol and specified festival brand name. Through the literature review, local festival brand and regional image confirming have been identified. The local festival brand has been identified 4 factors which is entertaining, festival brand identity, unique of local festival and Brand recognition. The survey results of 193 respondents who had been participated Hi, Seoul festival were analyzed by using a factor analysis and a reliability analysis. As the result of factor analysis and regression analysis, it was found the local festival brand have affected the degree of visitor`s satisfaction. The study examined local festival brand affected the intention of revisit to festival as well as regional image.
문화관광축제 체험과 지역브랜드 자산, 브랜드 충성도 간의 영향관계
박순천 ( Soon Chun Park ) 한국이벤트컨벤션학회 2015 이벤트 컨벤션 연구 Vol.11 No.2
The purpose of this study is to reveal the influence of cultural tourism festivals experience on brand equity of host region. Particularly this research is based on the data collected from Boryung Mud Festival, one of the well-known cultural tourism festivals in Korea. In this research, the experience theory of Schmitt SEM’S was employed to compose the 5 festival experience factors of sense, feel, think, act and relate. Whereas, Brand equity includes the factors of brand awareness, brand image and perceived quality. With these factors on questionnaire, data were collected from the visitors of Boryung Mud Festival while they were to leave the venue after sufficient festival experience. Findings were 1. cultural tourism festivals experience influenced on local brand equity, 2. Brand awareness of the host region was influenced by ‘relate’ factor of cultural tourism experience, 3. Brand image of the host region was influenced by ‘feel’ and ‘relate’ factors of cultural tourism experience, 4. Perceived quality was influenced also by ‘feel’ and ‘relate’ factors of cultural tourism experience. Thus ‘feel’ and ‘relate’ factors are the most critical factors affecting brand equity of the region hosting cultural tourism festivals.
문화관광축제 체험과 개최지 브랜드자산 간의 영향관계 -몰입의 매개효과를 중심으로-
박순천 ( Soon Chun Park ) 한국이벤트컨벤션학회 2013 이벤트 컨벤션 연구 Vol.9 No.2
Cultural tourism festivals are the optimized form of events for experiencing in modern society. The purposes of this study are to define how does it works on the experience of cultural tourism festivals and destination brand equity through the mediation effects of flow. The four hypotheses were tested on data collected from 498 festival participants and analyzed using SPSS 20 in the manner of EFA, multiple regression analysis. As a result of regressively analyzing the hypothesis and comprehensively verifying the research model of this study, Hypothesis 1 (that the cultural tourism festival experience would have meaningful influence on destination brand equity) was partially accepted. Hypothesis 2(that the festival experience would influence on flow experience) was all accepted except the think element. Also Hypothesis 3(that the flow experience would influence on destination brand equity) was fully accepted. Hypothesis 4 (that the other elements are partial mediation variables) was accepted. As this study highlights the mediating effects between the festival experience and the destination brand equity, this would become a new meaningful approach to academic research of festivals.
김민경(Kim, Min-kyung), 박순천(Park,Soon-chun) 조선대학교 조형미술연구소 2012 조형미술논문집 Vol.12 No.2
민화는 초기 사대부들의 전유물에서 점차 적절히 메시지 수위를 조절하고 새롭게 각색하여 자신의 기호에 맞게 변화하면서 대중들의 호응을 이끌어냈다. 그리고 민화의 내용과 상징이 모두 대중들이 바라던 것들이 내제되어 있기 때문에 문화상품으로서의 가치가 있다고 생각한다. 대중이 원하는 것에서, 대중을 통해 새로운 미적 가치와 더불어 한국 문화에 대해 눈을 뜨게 만들어 주는 것이 목적이라 할 수 있겠다. 이에 본 연구는 우리나라 전통 민중미술인 민화의 십장생(十長生)을 응용하여 문화상품개발 하고자 한다. 십장생도는 신선계를 상상하고 갈망하여, 불로장생을 기원하는 의미로 쓰이고, 대중성을 가지고 있다. 따라서 생활 속의 디자인으로서의 접근이 용이하며, 민족적인 정서를 포함하여 국가 이미지를 증진시키고 경제적인 부가가치를 기대해 볼 수 있겠다.